Highspot
APRIL 1, 2025
Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. AI-driven simulations provide judgment-free, personalized feedback, helping managers improve skills without peer scrutiny. Traditional onboarding can take up to 26 weeks at the executive level; AI role-play cuts this time dramatically.
G2
APRIL 1, 2025
While "AI in cybersecurity" might conjure images straight from a tech-thriller deepfakes perfectly mimicking your CEO or sophisticated social engineering attacks it might actually be the dawn of something far more interesting: AI-versus-AI warfare.
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Highspot
APRIL 1, 2025
Weve all seen the headlines. AI isnt just emerging; its here and taking over nearly every aspect of our livesand business. Smart leaders understand the impetus to integrate this transformative technology into all of their teams, processes, and systems. On top of that, they know AI has a particular power when it comes to sales: a whopping 97% of sales leaders understand that AI-powered tools can help their teams perform at the highest level.
Martech
APRIL 1, 2025
Your website is more than a digital brochure. Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Salesforce
APRIL 1, 2025
We are thrilled to announce that Salesforce has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Customer Data Platforms for the second consecutive year. Gartner evaluated 12 vendors, and we are proud to be recognized as highest in Ability to Execute and furthest in Completeness of Vision. We see this Leader position as an acknowledgment of Salesforces unwavering commitment to delivering exceptional customer data solutions that empower businesses worldwide to achieve true Enter
SaaStr
APRIL 1, 2025
No one has a true crystal ball when it comes to Cloud spend in the coming years, but the leaders have a lot of data. Thoma Bravo is one of them. It’s the #1 Private Equity firm for B2B and SaaS companies and it surveyed 501 Cloud and SaaS buyers. Here’s what it found: Software spend will grow 19% a year the next 4 years SaaS will grow 13% a year, still substantial but lower than some Gartner estimates CIOs and enterprises are about 60% of the way in their digital transformation journ
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
APRIL 1, 2025
B2B tech stacks are becoming increasingly complex, with too many point solutions some rarely used and mounting SaaS subscription fees. Even worse, many stacks aren’t fulfilling their intended purpose. Only 17% of companies feel their tech stacks meet all their needs, a recent Webflow report reveals. New and promising tools are emerging almost daily and deserve a closer look.
SaaStr
APRIL 1, 2025
Dear SaaStr: What Are The Top 5 Mistakes Founders Make With Their VC Investors? In rough order: #1. Hiding Important Things. VCs are wired to take bad news. But not for it to be thrown at them at the last minute: If Times Are Tough — Don’t Hide. Be Present. #2. Not Knowing the Zero Cash Date Cold. You just have to know exactly when the cash runs out.
Martech
APRIL 1, 2025
The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) and evolving buyer behavior. Four GTM experts discussed these changes and how to respond to them at “The GTM Revolution Will Not Be Televised” panel during The MarTech Conference last month. “Artificial intelligence, business-to-consumer marketing tactics and financial accountability are resh
Salesforce
APRIL 1, 2025
Everyone shops online nowadays. So much that online sales have accounted for over 17% of retail sales, worldwide. Now, as a small or medium-sized business (SMB) owner you are making that happen for every single customer out there by being available online. SMBs are building amazing online stores where they showcase the best products in the most visually appealing way, selling brands, and reaching more people.According to our latest Connected Shoppers Report : 75% of retailers say AI agents will
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sales Hacker
APRIL 1, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. Prior to joining Seismic, he served as President of Global Field Operations at Pegasystems.
Salesforce
APRIL 1, 2025
In today’s fast-paced world, waiting is not an option, especially when your customers need immediate assistance. They expect instant responses, and your business demands real-time insights to empower your agents. Every millisecond counts in delivering exceptional service. That’s why we’re thrilled to announce a leap forward in Salesforce Data Cloud that significantly enhances Agentforce : Real-Time Ingestion and Real Time Actions.
G2
APRIL 1, 2025
Today, marketing automation isnt just about convenience it's the default standard for executing marketing strategies and plans. In fact, a well-structured marketing automation strategy can be the difference between wasted effort and measurable revenue impact. Lets start with the basics. Marketing automation is using software and technology to simplify and automate as much of the marketing process as technologically pragmatic.
Hubspot
APRIL 1, 2025
Before you start Googling: No, AI agents arent secret spies fueled by mysterious government schemes. The AI agents Im talking about actually serve an entirely different purpose. And I know youre probably like, Whats this lady even going on about? I know I sound cryptic AF, so allow me to explain further. Despite their misleading name, AI agents were designed to assist, enhance, and optimize the operations and workflows of various businesses, especially enterprise-level ones.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SaaStr
APRIL 1, 2025
Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. They did a deep dive looking at top learnings not just from their own ecosystems, but from the top CROs Sam has interviewed recently on the CRO Confidential series: the CRO of Toast, the CRO of Databricks, the VPS of Windsutf/Codeium, the CRO of Wiz and more!
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