Iannarino

OCTOBER 3, 2024

Unlock the hidden advantages of reading, writing, and speaking to elevate your B2B sales game and stay ahead of your competitors.

B2B 267

B2B Gaming Sales 267

Martech

OCTOBER 3, 2024

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.

Drivers/motivators 138

Drivers/motivators Customers Trust Price 138

Search Engine Land

OCTOBER 3, 2024

Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to partially or fully write content, sometimes with little to no human oversight As guardians of the corpus of the web (it’s scary, but true in many ways), SEO professionals should seriously consider whether the content they’re publishing is valuable, useful, unique and actually answers the user’s question.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Salesforce

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. By producing goods only as needed, JIT helps businesses reduce holding costs, improve cash flow, and free up valuable storage space. Here’s everything you need to know about JIT inventory management, including its methodology, advantages, and potential drawbacks.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Force Management

OCTOBER 3, 2024

Last month, the Revenue Builders Podcast shared stories from the sales world and beyond of leaders who built, coached and motivated elite teams. From Bowling Green University football coach Brian White to accomplished Human Resources expert Hollie Castro, these leaders have some wisdom to impart on building great relationships and coaching greatness out of the individual.

Drivers/motivators 132

Drivers/motivators Sales 132

G2

OCTOBER 3, 2024

We often think of artificial intelligence (AI) as a tool for automating tasks or crunching numbers. But the truth is AI is reshaping businesses in ways we couldn’t have imagined.

119

119

Search Engine Land

OCTOBER 3, 2024

The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). However, we’ve yet to see the ads in the wild between then and today (as far as I know).

Launch 114

Launch Angle Engineering Campaign 114

SaaStr

OCTOBER 3, 2024

So we decided to do some folks a solid this year for SaaStr Annual. It’s tougher times for many, job hunting is tougher, and in general meeting the best of the best in SaaS and Cloud IRL is more valuable than ever. And when we polled the 400+ CROs, CMOs and CCOs attending SaaStr Annual, almost 100% of them said they were hiring. So we did something we’ve never done before: We offered all 840+ of the past SDRs, AEs and more than had done booth duty at SaaStr Annual based in the SF Bay Area a chan

Networking 110

Networking Price Sales Meeting 110

Partners in Excellence

OCTOBER 3, 2024

I have to confess huge frustration with too many of the conversations I see in my social feeds. People take a position, leveraging (perhaps cherry picking) data to support their premises. While, their arguments make sense–obviously, they’ve structured them to make sense, but they are fundamentally flawed. Most of the time, they are just defenses of the status quo.

GTM 102

GTM Presentation Meeting B2B 102

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities.

Launch 78

Launch Technology Technology Campaign 78

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

OCTOBER 3, 2024

These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing SEO-friendly content isn’t from Google, Bing or even third-party SEO tools. Platforms like TikTok, YouTube and Reddit act like search engines, and they’re rich with data about markets, audiences and what engages them. In a world where creating strong SEO content means creating user-first content , this type of data is immensely valuable: It’s rapid consumer intelligence using w

Follow-up 94

Follow-up Start-ups Represent Product 94

Martech

OCTOBER 3, 2024

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Over the last two years, Lyft has built out its ad platform to cover all parts of a customer’s experience.

Retail 81

Retail Networking Campaign Technology 81

Search Engine Land

OCTOBER 3, 2024

Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. What it looks like. Google shared an example showing a search result someone would see when shopping for a green backpack using Lens. A searcher can tap the Lens icon in the search bar and then take or upload a photo to find out more about any product.

Retail 80

Retail Launch Price Presentation 80

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. ET to dive deep into the art and science of programmatic ads and target personas.

Campaign 81

Campaign Customers 81

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Search Engine Land

OCTOBER 3, 2024

Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they have become much more expensive. This article dives into the causes behind this dramatic increase, its impact on businesses across various sectors and strategies for navigating this new landscape.

Legal 89

Legal Price Contact Campaign 89

The Advantexe Advisor

OCTOBER 3, 2024

Something fascinating happened today during one of the Board of Directors presentations that was the culmination of a 4-month business acumen training program. The purpose of the Board of Directors presentations was for each team who had run their simulated company over 5 simulated years to share their strategy, goals, objectives, accomplishments, and guidance looking forward.

Presentation 81

Presentation Customers 81

Search Engine Land

OCTOBER 3, 2024

Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account. Details. Google Ads sent an email sent to users about the change: “We’re happy to introduce a new process for transferring client accounts to a different paying manager. You may now initiate this change directly within your Ads manager account yourself, without needing to reach out to our support team.

Clients 82

Clients Process 82

Heinz Marketing

OCTOBER 3, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing For many organizations today, sustainable growth is the new goal. This kind of long-term vision requires a different approach, one that demands cross-functional orchestration. And who better to make this happen than the COO? After all, it is the COO who can operationalize the company’s vision through a unified Revenue Growth strategy, a strategy that narrows the gaps between sales, customer success, product, and marketing.

Growth 63

Growth GTM Pipeline CRM 63

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. ET to dive deep into the art and science of programmatic ads and target personas.

Campaign 79

Campaign Customers 79

Sales Pop!

OCTOBER 3, 2024

Working through company insolvency has to be one of the most difficult tasks any business owner has to endure.The pressure mounts with rising debts and dwindling cash flow. However, insolvency could always be a turning point that brings your business re-evaluation, restructuring, and reinvigoration. Having the appropriate mechanism and approach is how you manage the crisis well, protect assets, and emerge stronger.

Legal 59

Legal Finance Negotiate Contract 59

Hubspot

OCTOBER 3, 2024

AI … Will it decimate the human race? Replace the workforce entirely? Or will it dissipate into the ether, not with a bang, but with a whimper? As with many issues of our time, somewhere between the hype and speculation lies the truth. When it comes to AI business integration, specifically, the truth is surprisingly moderate. Beyond my own experience, I’ve spent a ton of time interviewing others actively using the tech.

Non-Profits 78

Non-Profits Government SQL Objectives and Key Results 78

Search Engine Land

OCTOBER 3, 2024

Google is starting to roll out AI-organized search results today, as well as the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. Google wrote : “We’re rolling out search results pages organized with AI in the U.S. — beginning with recipes and meal inspiration on mobile.” This includes search results organized by web, including articles, videos, forums an

Launch 112

Launch Retail Price Engineering 112

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Search Engine Land

OCTOBER 3, 2024

Does the content in Google Discover seem dated? Many people seem to be having this issue with Google Discover, though it is unclear how widespread it is. Why we care. Google Discover can drive good to amazing levels of traffic to your site. So whenever it has issues like this, it can seriously impact your traffic and revenue. If your Discover traffic seems lower than usual, you may be effected by whatever is going on right now.

Engineering 87

Engineering 87