Martech
OCTOBER 4, 2024
Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.
Anthony Cole Training
OCTOBER 4, 2024
In order for salespeople to truly engage, build value, and develop long-lasting relationships, they must compliment their selling approach with sales enablement tools and technology. Listening with the intent to learn, asking questions that are not product-based, and understanding the nuances, trends, and challenges of a company and industry are required in today’s environment.
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Search Engine Land
OCTOBER 4, 2024
Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. The expanded search box: A gateway to nuanced queries Murray highlighted a seemingly small but significant change in search: the expansion of the search b
Iannarino
OCTOBER 4, 2024
In the competitive world of B2B sales, the difference between hunters and non-hunters can determine who wins the deal—and who gets left in the cold.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
OCTOBER 4, 2024
Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in desktop organic traffic in the second month. Why? The client launched a mobile and desktop pop-up for all United States visitors. Against my advice, the client hoped the conversions would outweigh the decline in organic traffic.
Martech
OCTOBER 4, 2024
Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
OCTOBER 4, 2024
As with any new technology, we rush to leverage it, thinking the fact that we are leveraging it becomes a differentiating capability. Just look at how many technology companies are trumpeting their incorporation of AI in their products. Marketing materials, sales pitches, everything is, “We are using AI! We have incorporated ChatGPT (insert the name of your favorite LLM), We are doing… !
SaaStr
OCTOBER 4, 2024
Dear SaaStr: I’m Now in My 30s. What’s Your Advice For a Great 4th Decade of Work Life? #1. Only work with truly great executives going forward It’s time to work with fewer, better executives. Now you know who’s great and who isn’t. Don’t settle again. #2. Try to move on from grudges, folks that weren’t fair to you, etc.
Salesforce
OCTOBER 4, 2024
People are pumped about the new visual design that’s gradually rolling out across new Salesforce editions. At Dreamforce ’24, experts from the Salesforce Product UX team showcased the updates to the user interface (UI) and shared best practices for the Salesforce Lightning Design System (SLDS). The most common question from attendees was: “When can I use the new design?
G2
OCTOBER 4, 2024
Explore these statistics to understand Reddit’s growth and how you can benefit from it. Learn more about content types that work well on the platform.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sales Hacker
OCTOBER 4, 2024
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
Search Engine Land
OCTOBER 4, 2024
When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior. Growing up, we often thought we were cool, but we weren’t. Look back at your past. There are probably photos or things you did that you find questionable today. This is exactly how we SEOs should be looking at our work. SEO has grown up a lot; we SEOs didn’t.
Martech
OCTOBER 4, 2024
Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These aim to make it easier for marketers to act on customer insights using data from all touchpoints, including mobile. “Mobile is largely a disconnected channel for all organizations, and that’s problematic because you wind up with a channel-centric strategy,” Christian Monberg, Zeta Global’s CTO, told MarTech.
Search Engine Land
OCTOBER 4, 2024
Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These reports are known as Crawl Stats. Here, you’ll find an interesting set of metrics on Googlebot crawl activity. These metrics are especially useful for websites with thousands or millions of pages. Googlebot ‘Crawl stats’ Long ago, Google Search Console had easy-to-find metrics on Googlebot crawl activity.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Salesforce
OCTOBER 4, 2024
The healthcare sector is undergoing rapid evolution , driven by shifting patient expectations and cutting-edge technologies. Innovations like genomics, personalized medicine, and digital health tools are transforming the landscape. As organizations embrace more digitized operations, including cloud computing in healthcare, they must also navigate a complex web of regulatory requirements such as the Health Insurance Portability and Accountability Act (HIPAA) in the U.S. and the General Data Prote
Salesforce
OCTOBER 4, 2024
“It’s not me. It’s you.” Every CRO finds themselves thinking this about their original revenue engine at some point — usually after a period of growth. It makes sense – in the early days of growth, your team had to be lean. But as your customers, head count, and company continued to scale, so too did your mishmash of tools and spreadsheets, disorganized documents, and scrambled data.
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