Anthony Cole Training
OCTOBER 4, 2024
In order for salespeople to truly engage, build value, and develop long-lasting relationships, they must compliment their selling approach with sales enablement tools and technology. Listening with the intent to learn, asking questions that are not product-based, and understanding the nuances, trends, and challenges of a company and industry are required in today’s environment.
Iannarino
OCTOBER 4, 2024
In the competitive world of B2B sales, the difference between hunters and non-hunters can determine who wins the deal—and who gets left in the cold.
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Martech
OCTOBER 4, 2024
Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.
Search Engine Land
OCTOBER 4, 2024
Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. The expanded search box: A gateway to nuanced queries Murray highlighted a seemingly small but significant change in search: the expansion of the search b
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SaaStr
OCTOBER 4, 2024
In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. During a conversation at SaaStr Annual with Jason Lemkin, founder, and CEO of SaaStr, Andrew Bialecki, co-founder and CEO of Klaviyo, shares his insights and lessons in achieving this milestone.
Search Engine Land
OCTOBER 4, 2024
Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in desktop organic traffic in the second month. Why? The client launched a mobile and desktop pop-up for all United States visitors. Against my advice, the client hoped the conversions would outweigh the decline in organic traffic.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
OCTOBER 4, 2024
As with any new technology, we rush to leverage it, thinking the fact that we are leveraging it becomes a differentiating capability. Just look at how many technology companies are trumpeting their incorporation of AI in their products. Marketing materials, sales pitches, everything is, “We are using AI! We have incorporated ChatGPT (insert the name of your favorite LLM), We are doing… !
Martech
OCTOBER 4, 2024
Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs.
Salesforce
OCTOBER 4, 2024
People are pumped about the new visual design that’s gradually rolling out across new Salesforce editions. At Dreamforce ’24, experts from the Salesforce Product UX team showcased the updates to the user interface (UI) and shared best practices for the Salesforce Lightning Design System (SLDS). The most common question from attendees was: “When can I use the new design?
Martech
OCTOBER 4, 2024
Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These aim to make it easier for marketers to act on customer insights using data from all touchpoints, including mobile. “Mobile is largely a disconnected channel for all organizations, and that’s problematic because you wind up with a channel-centric strategy,” Christian Monberg, Zeta Global’s CTO, told MarTech.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
G2
OCTOBER 4, 2024
Explore these statistics to understand Reddit’s growth and how you can benefit from it. Learn more about content types that work well on the platform.
Sales Hacker
OCTOBER 4, 2024
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
Search Engine Land
OCTOBER 4, 2024
When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior. Growing up, we often thought we were cool, but we weren’t. Look back at your past. There are probably photos or things you did that you find questionable today. This is exactly how we SEOs should be looking at our work. SEO has grown up a lot; we SEOs didn’t.
Salesforce
OCTOBER 4, 2024
“It’s not me. It’s you.” Every CRO finds themselves thinking this about their original revenue engine at some point — usually after a period of growth. It makes sense – in the early days of growth, your team had to be lean. But as your customers, head count, and company continued to scale, so too did your mishmash of tools and spreadsheets, disorganized documents, and scrambled data.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
OCTOBER 4, 2024
Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These reports are known as Crawl Stats. Here, you’ll find an interesting set of metrics on Googlebot crawl activity. These metrics are especially useful for websites with thousands or millions of pages. Googlebot ‘Crawl stats’ Long ago, Google Search Console had easy-to-find metrics on Googlebot crawl activity.
Salesforce
OCTOBER 4, 2024
The healthcare sector is undergoing rapid evolution , driven by shifting patient expectations and cutting-edge technologies. Innovations like genomics, personalized medicine, and digital health tools are transforming the landscape. As organizations embrace more digitized operations, including cloud computing in healthcare, they must also navigate a complex web of regulatory requirements such as the Health Insurance Portability and Accountability Act (HIPAA) in the U.S. and the General Data Prote
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