Wed.Jan 29, 2025

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A Brief History of Artificial Intelligence According to a Senior Data Engineer

Membrain

Like everyone else, Ive been interested in current Generative AI technology since it first came out. Ive written quite a lot about Generative AI in sales , including a fair number of rants , and some pieces about how best to apply it in a complex sales environment.

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SaaStr’s CRO+CEO Poker Night at Annual is Back!! May 14th!! Apply Now

SaaStr

We’re back! The first SaaStr Annual CRO + CEO Poker Night was a smash hit in 2024, so we’re bringing it back even bigger and better for 2025!! May 14 4pm on at SaaStr Annual. We’ll connect over poker, food, drinks and more: 200+ top Cloud, SaaS and AI CROs and VPs of Sales with 150+ top Cloud, SaaS and AI CEOs and founders Note: you must be at $1m ARR or above to apply, and you must be an exec or founder of a software company (no service providers or agencies or consulting firm

Consult 102
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The 3 Key Drivers of Effective Sales Training

RAIN Group

Most sales training disappoints. That's not just an opinionit's a sobering finding from our latest research. In fact, 67% of respondents rate their organizations sales training and development as only moderately, slightly, or not at all effective at achieving strong sales performance and productivity.

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Four Ways to Boost Email Marketing ROI in 2025

G2

Email marketing outperforms other platforms, such as social media. Learn four ways to improve your email marketing ROI as you head into 2025. Read more.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Comments Are the Key to LinkedIn Engagement

David Meerman Scott

The LinkedIn algorithm prioritizes engagement. The more discussion on a post, the more the AI algorithm kicks in and shares content with more people inside and outside your own network.

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6 Best Civil Engineering Design Software I Tested

G2

Explore the 6 best civil engineering design software with powerful features and friendly interfaces. Find the perfect tool to enhance your projects today!

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My Detailed Review of the 7 Best LIMS Software

G2

As a civil engineering student, I loved environmental sciences. We spent a lot of time outdoors, and when we werent, we were in the lab conducting interesting tests, mostly on water and soil samples.

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Embracing a little chaos produces a lot of marketing creativity

Martech

I left other people alone. Some days, the ability to make this claim can be a managers highest achievement. The task has always been challenging, as Im naturally inclined to jump in and organize. However, Ive learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situations inherent unpredictability.

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9 Best Freelance Websites I Use to Land Clients in 2025

G2

Discover the 9 best freelance websites I use in 2025 to land clients, boost my income, and build a thriving career. These platforms truly work for me.

Clients 52
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5 Interesting Learnings from Procore at $1.2 Billion in ARR

SaaStr

So Procore is the Vertical SaaS leader you need to follow if you’re in any type of Vertical SaaS. It took a while to take off, but then as mobile took off and more, it accelerated and grew to become the #1 player in construction SaaS. Today they are at: $1.2 Billion in ARR Growing 19% 12% Free Cash Flow margins And worth $11.6 Billion — an impresive 10x ARR Procore is what a 10x ARR Vertical SaaS leader looks like. 5 Interesting Learnings: #1.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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I Reviewed and Tested 7 Best Game Engines: Who Won?

G2

Check out my analysis of the 7 best game engines in 2025 and explore various pros and cons, features and real-time reviews to optimize your game processes.

Gaming 52
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Voice agents will change how you think about your brand and your website

Martech

The playbook for helping customers find your brand changed many times over the past several decades. Along the way weve seen billboards, phonebooks and even skywriting. Most recently. its revolved around websites and search engines. But the way people look for information about brands is changing yet again. Artificial intelligence is just one example.

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Reimagining Leadership and Sales Enablement: Christina Brady’s Journey in Tech

G2

Discover how Christina Brady is revolutionizing leadership and empowering sales enablement within the tech industry through her innovative journey.

Sales 52
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When and How to Launch a New Business Line With Justworks’ Head of Product & GTM

SaaStr

The Real Playbook: How Justworks Successfully Launched and Integrated a New Business Line The straight truth about launching a new business line, learned from Justworks’ journey into payroll services. Let’s break down the key learnings and metrics that matter from Justworks’ Head of Product and GTM for Payroll. And how she and Justworks launched that new product line.

GTM 102
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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8 Best Statistical Analysis Software That You Can't Ignore

G2

When I first learned statistics in high school, it felt like piecing together a puzzle: manually calculating probabilities and drawing graphs. Statistical software seemed unnecessary back then, but studying economics in college changed that. Managing larger datasets and complex analyses became overwhelming. I had to adapt and learn to use the best statistical analysis software to interpret data, run regressions, and make sense of the numbers.

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A 3-step guide to unlocking marketing ROI with causal AI

Martech

Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood or underestimated. The key to changing that? A shift from reactive strategies to proactive, data-driven decisions powered by causal AI. Why marketing’s impact deserves a second look Marketing teams are tired of playing defense.

GTM 90
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New Breed of Sales Manager Finding Success Through Servant Leadership

Adaptive Business Services

Theres a new breed of sales managers who are succeeding by serving their sales people. They are putting their sales people first and, in turn, their sales people are taking care of their customers resulting in long term, successful sales. Its called servant leadership. Even though it sounds like some touch-feely, sales management fad, its helping sales managers across the nation transform sales teams from mediocre to exceptional.

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Are you focusing on valued customers or volume customers?

Martech

Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding the difference is key to designing a strategy that maximizes growth and efficiency. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Harnessing the Future: Integration, AI, and APIs in Digital Transformation

Salesforce

We released our annual 2025 MuleSoft Connectivity Benchmark Report , which dives into the rapidly evolving agentic enterprise. As a member of the MuleSoft team, Im proud of the work behind this report, and equally as excited to share the key insights it reveals. Weve collected critical learnings into the challenges and opportunities at the intersection of AI and autonomous agents , digital transformation, integration, automation, and APIs.

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Google releases its open source marketing mix model to all

Martech

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with hundreds of brands worldwide, Meridian is now available to everyone, offering advanced customization and actionable insights, Google said.

Launch 81
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How AI-Driven Personalization in Financial Services Helps Marketers Build Relationships

Salesforce

Financial services institutions have always focused on building and managing trusted customer relationships. When customers, whether an individual or a business, entrust an organization with their finances, they expect tailored advice and solutions catered to their unique financial needs and goals. Many companies are now discovering that AI-driven personalization in financial services is a powerful tool to build connections.

Service 59
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Highspot Winter Release Reinvents Sales Coaching with AI Breakthroughs

Highspot

Company launches enablement industrys only comprehensive coaching solution using AI skill assessments to automate personalized training and coaching, and connect skills to revenue outcomes. SEATTLE, January 29, 2025 — Highspot , the only GTM enablement platform, today announced its Winter 25 product release, delivering always-on coaching for go-to-market (GTM) teams, powered by Highspots patented artificial intelligence (AI).

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Harnessing the Future: Integration, AI, and APIs in Digital Transformation

Salesforce

We released our annual 2025 MuleSoft Connectivity Benchmark Report , which dives into the rapidly evolving agentic enterprise. As a member of the MuleSoft team, Im proud of the work behind this report, and equally as excited to share the key insights it reveals. Weve collected critical learnings into the challenges and opportunities at the intersection of AI and autonomous agents , digital transformation, integration, automation, and APIs.

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The IT Leader’s 5-Step Guide to Trusted AI

Salesforce

The opportunity of AI is undeniable for organizations: it can fuel workflows, creativity, and innovation at unprecedented levels. Unsurprisingly, nearly 70% of senior IT leaders consider AI a top business priority. But with great potential comes great responsibility. AI presents challenges tied to trust, security, and ethics, all of which extend well beyond the present moment.

Trust 66