Iannarino

JANUARY 29, 2024

Uncover the power of being One-Up in sales and learn how to outperform in the competitive B2B landscape.

B2B 204

B2B Clients Sales 204

Search Engine Land

JANUARY 29, 2024

Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. Why we care. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 133

Retail Campaign Represent Growth 133

Salesforce

JANUARY 29, 2024

If you build it, they will come. That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts.

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CTR CRM Promote Campaign 124

Search Engine Land

JANUARY 29, 2024

Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” Specifically, SGE won’t launch. It will never be more than an “experiment” in Labs or become part of the default Search experience for all (or the vast majority) of users.

Launch 114

Launch User Experience Engineering Product 114

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives?

B2B 114

B2B Lead generation GTM Pipeline 114

Search Engine Land

JANUARY 29, 2024

On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. While off-page techniques like link building also play a role, you have full control over on-page factors, making them the foundation of SEO success.

User Experience 113

User Experience Engineering Follow-up Technique 113

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge.

Objectives and Key Results 104

Objectives and Key Results Cross-sell Strategize Retail 104

Martech

JANUARY 29, 2024

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. Nevertheless, 10 companies, mostly small, have entered the space since 2019. The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 billion, up from $2.3 billion in 2023.

Growth 102

Growth Launch Customers Process 102

G2

JANUARY 29, 2024

Keeping track of recruitment ROI is complex yet crucial to hiring success. Explore key investments, technological influences, and actionable strategies to boost ROI.

Technology 98

Technology Technology Networking Product 98

Martech

JANUARY 29, 2024

Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies and their relatives have found their way into the deepest corners of our online lives — so much so that “the algorithm” has become a common phrase even among non-technical folks to refer to the invisible hand of the more or less sophisticated models that feed our collective experience.

Closing 99

Closing Technique Technology Technology 99

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Partners in Excellence

JANUARY 29, 2024

It was a provocative outreach. The seller identified an issue he thought was impacting our company. He opened with, “We see this challenge…… impacting organizations like yours. We think you can be doing better……” Intrigued, it was an important issue (it always is for small businesses), I responded, “What causes you to say we face that issue and can do better?

Start-ups 87

Start-ups Conversion Pitch Prospecting 87

Search Engine Land

JANUARY 29, 2024

Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated Brand Rights Protection Manager platform. A new Intellectual Property Reporting Center. A new “Protecting Businesses” section on the Meta for Business website. Why we care. Brands are susceptible to counterfeit scams on Facebook, posing a threat to their reputation and consumer confidence.

Strategize 92

Strategize Process Product Customers 92

Partners in Excellence

JANUARY 29, 2024

Let’s play a thought experiment. Imagine you are the CRO, possibly the CEO of a company offering complex B2B solutions. Let’s imagine we had a game show, a group of CROs and we are giving them the choice to select what’s behind Door # 1 or Door # 2. Our host, Monty Hall, yells, “CROs come on down… ” Then Monty says, “Johnny, tell our contestants what’s behind Door #1 and Door #2!

GTM 94

GTM Quota Presentation Up-sell 94

Martech

JANUARY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Objectives and Key Results 94

Objectives and Key Results Lead generation Growth Campaign 94

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

G2

JANUARY 29, 2024

Discover how connected worker technologies and digital learning solutions are revolutionizing manufacturing efficiency in our article.

Manufacturing 105

Manufacturing Technology Technology Networking 105

Salesforce

JANUARY 29, 2024

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape. On the heels of so much change last year, what education trends are in store for the industry in the year ahead?

Education 59

Education Government Strategize Technology 59

The Digital Technology

JANUARY 29, 2024

Social media has altered information sharing, relationships, communication, and a lot more. This is not it, but the students nowadays have become digital natives, experts at using social media for creating, connecting, and accessing content.

Education 59

Education 59

Highspot

JANUARY 29, 2024

Sales negotiations can be tense and anxiety-ridden. But with great preparation comes great success. Sales negotiation is a skill that can be learned which is great news, because let’s be honest, not all of us are born sellers. There are certain strategies that many successful salespeople use to move the sales process forward and close more deals. So what’s the secret to building lasting relationships and negotiating the deal?

Negotiate 52

Negotiate Closing Objectives and Key Results Technique 52

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

The Digital Technology

JANUARY 29, 2024

Limited liability companies (LLCs) offer a compelling structure for digital marketing agencies, but many agency owners miss out on the advantages.

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PandaDoc

JANUARY 29, 2024

New Year. New goals. Hopefully, the start of the new year has you super jazzed about what your sales organization will achieve in 2024. We know we’re excited about the potential our sales team has at PandaDoc. A sales team is the powerhouse behind any thriving software company. Your team’s role is absolutely critical in achieving business goals and facilitating growth.

Closing 52

Closing Drivers/motivators Quota CRM 52

G2

JANUARY 29, 2024

The key to standing out in the software market begins with a software competitive analysis. Learn how to analyze your competitors to get the insights you need.

Networking 52

Networking 52

Sales Nexus

JANUARY 29, 2024

Today, SalesNexus announced the release of the latest updates to its CRM and Marketing Automation Suite, released January 2024.

CRM 52

CRM 52

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

The Digital Technology

JANUARY 29, 2024

Have you ever thought about how online search is evolving? If your answer is no, then you’ll get to know about the future of SEO in this article. It’s not just about typing in keywords anymore.

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Sales Nexus

JANUARY 29, 2024

The post Jan release 3 appeared first on SalesNexus.

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Hubspot

JANUARY 29, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. As a salesperson, you've probably gotten your fair share of career advice — and it goes without saying that some of those tidbits have definitely been more valuable than others. Sometimes, the insight you get can help you shape more sound, thoughtful sales efforts — giving you a framework to help you better understand your prospects and how to cater to them.

Objectives and Key Results 62

Objectives and Key Results Territory Sales Entertainment 62

The Digital Technology

JANUARY 29, 2024

Character AI is in its beta version and has accumulated millions of users on its platform. Everything is great in Character AI Beta except one thing and that annoys most users. It is an NSFW disabled filter option.

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Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience