Veloxy

OCTOBER 8, 2024

Managing customer relationships effectively is more crucial than ever in today’s fast-paced, over-communicated business world. Salesforce Inbox is a business tool designed to streamline your email communication with clients and boost your sales productivity from your Outlook or Gmail interface. When you consider that 68.6% of business professionals rely on email as their primary communication tool, having an effective inbox solution becomes essential to your success as a sales profession

Objectives and Key Results 130

Objectives and Key Results CRM Pipeline Teamwork 130

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. and U.K.

B2B 126

B2B Pipeline Follow-up Growth 126

Search Engine Land

OCTOBER 8, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.

GTM 101

GTM UX Campaign Referrals 101

Sales Hacker

OCTOBER 8, 2024

Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. He has worked with major brands like Shutterstock, Gusto, WordPress, Quora, Mixpanel, and Zendesk to build and execute global SEO strategies that dramatically increase their visibility at scale. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company.

GTM 95

GTM Product B2C Consult 95

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

OCTOBER 8, 2024

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads in May.

Campaign 97

Campaign 97

Martech

OCTOBER 8, 2024

AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. Although I can’t reveal everything — I need to protect my client’s privacy and competitive information — I’ll share as much as possible, including the steps we used to build the test and how ChatGPT helped us get there.

A/B testing 97

A/B testing Drivers/motivators Campaign Clients 97

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. In May, Meta rolled out genAI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads.

Campaign 94

Campaign Process Technology Technology 94

Search Engine Land

OCTOBER 8, 2024

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. U.S. first. This is the first rolling out for U.S.-based merchants. Google wrote , “Video generation in Product Studio is currently only available for merchants in the US.

Product 84

Product Launch Campaign Promote 84

Salesforce

OCTOBER 8, 2024

Today’s consumers encounter an unprecedented number of brands on a daily basis. Their purchasing decisions are influenced by value, trends, and quality, which make them more open to experimenting with new products and brands. This means businesses need to prioritize loyalty marketing to build lasting relationships with their customers. To have an effective loyalty strategy, you must not only adapt to changing consumer behaviors but also anticipate and meet those consumers where they are in thei

Education 83

Education Launch Referrals Gaming 83

SaaStr

OCTOBER 8, 2024

Can you build a very large business within a single industry? Yes, you can. How? At the last Workshop Wednesday , Slice CRO Loren Padelford answered questions on how to build a vertical SaaS company for SMBs and create a massive TAM opportunity. Loren is in month six at Slice and previously worked at Shopify pre and post-IPO, Podium , and Bill.com. For context setting, Slice has over $100M in revenue and tens of thousands of customers in their platform.

Sell 78

Sell E-commerce Drivers/motivators Growth 78

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Salesforce

OCTOBER 8, 2024

According to the Salesforce State of Sales report, organizations use an average of 10 channels to sell to customers. That’s a lot of channels for sales teams to manage in an ever-changing landscape of business. Sales channels stand as the conduits that connect companies to their customers. Think of them as the highways of commerce, guiding goods from production lines to the hands of consumers.

Territory 91

Territory E-commerce Profit margin Sales 91

SaaStr

OCTOBER 8, 2024

Dear SaaStr: How Do You Break Into VC and Become Great At It? Ask yourself how you will truly get into the best deals. How will you? This is > 50% of the job. Picking is part of it. But you have to get into the best deals first. Helping is part of it. But helping may not even matter much … if you get into the best deals. Being picked is part of it.

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