Iannarino
JANUARY 30, 2025
Most sales professionals chase deals with little chance of successheres how to focus on high-probability opportunities and increase your win rate.
Sales Gravy
JANUARY 30, 2025
In this conversation with Jeb Blount bestselling author of Fanatical Prospecting and Sales EQ, and the founder of Sales Gravy motivational speaker and co-founder of The Constance Group Brian Parsley shares insights into embracing conflict, staying mindful, battling internal doubt, and communicating effectively. Key Takeaways Conflict Isnt the Enemy: Whether its internal (me-me) or between you and others, conflict can be a catalyst for growth if handled with empathy and awareness.
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Salesfolks
JANUARY 30, 2025
Hiring the right salespeople is one of the most critical challenges businesses face. A great salesperson can be the difference between record-breaking revenue and months (or even years) of stagnation.
G2
JANUARY 30, 2025
G2 VP of Marketing, Palmer Houchins, recaps the G2 Reach 2024 panel on integrating AI into marketing stacks, featuring strategies from top martech leaders to drive growth and efficiency.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Salesfolks
JANUARY 30, 2025
A great Sales Playbook is not a boring, one-and-done documentits a living resource that helps your sales team win.
G2
JANUARY 30, 2025
When I was a kid, passwords were a fun little game. Id come up with something silly, like my favorite cartoon character or 12345, and never think twice about it. Back then, I didnt care if someone cracked my passwordwhat were they going to do, mess with my high score on a game?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
JANUARY 30, 2025
What is Computer-Assisted Translation? As someone who's been immersed in the software industry for years, I've witnessed firsthand how computer-assisted translation has transformed the way we bridge language gaps. But what exactly is it? Let me break it down for you.
Partners in Excellence
JANUARY 30, 2025
I’m relieved to learn that all we need to do to be successful in 2025 is to become hyper-efficient! We still have 11 months to go, imagine how much we can accomplish. OK, OK, you know how deeply my tongue is planted in my cheek. For close to two decades, we’ve been driven by a scaling philosophy, stated differently, a volume, velocity approach to selling.
G2
JANUARY 30, 2025
Here is a list of 7 best legal billing software that I have analyzed so you can track billable hours, build personal invoices, and scale growth in 2025.
Partners in Excellence
JANUARY 30, 2025
There’s a lot of discussion about sales managers and leaders. We tend to conflate these concepts, using them interchangeably. In reality there is a wide chasm between leadership and management. And I have been guilty in conflating these terms–and this is sloppiness. I woke up to this, today, reading an article, proclaiming the death of sales managers.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
G2
JANUARY 30, 2025
My journey in digital marketing began at an e-commerce agency. I worked closely with clients running their businesses on e-commerce platforms like Shopify, BigCommerce, and Magento.
Martech
JANUARY 30, 2025
AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.
SaaStr
JANUARY 30, 2025
The Customer Success Evolution: From Support to Strategic Growth Engine Customer Success is going through radical change now. It’s not just a departmentit’s your company’s secret weapon for sustainable growth. Erica Anderson, CRO of Notion and Abbas Haider Ali, VP of CS at GitHub joined SaaStr Annual’s Chief Customer Officer Summit to share the latest in CS across B2B.
Martech
JANUARY 30, 2025
Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. The problem isnt a lack of technical know-how its the absence of key human-centric skills like adaptability, emotional intelligence and collaboration.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Salesforce
JANUARY 30, 2025
AI is making waves across industries, and customer service is no exception. While theres plenty of buzz about how it’s already transforming existing customer service roles, theres another side to the story thats just as exciting: the brand-new jobs AI is bringing to the table. These roles open up fresh opportunities for professionals who are ready to reshape their careers and customer service with the help of AI.
Martech
JANUARY 30, 2025
Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward enough. However, there are several tricky aspects to navigating the local media landscape. These include understanding communities unique challenges, adapting to local emerging trends and applying that knowledge to your strategy.
Salesforce
JANUARY 30, 2025
Email open rates have long been regarded as a key performance indicator (KPI) for email marketing campaigns. The value of knowing there’s an active subscriber behind an address, and that they are interested in your product or service, opens up the possibility of driving future sales. However, over the last several years, the narrative has shifted around the email opens they aren’t being considered a reliable metric of engagement.
SaaStr
JANUARY 30, 2025
So one question many are wondering about: just how many scale-ups are really getting ready to IPO? Pitchbook has a new analysis. They count 600+ start-ups with metrics far enough along to IPO: And they count 294 SaaS start-ups ready to IPO at the end of 2024, so let’s call it 300+ today: Now personally I think they may be a bit optimistic. The bar to IPO at the moment does look pretty high.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The Advantexe Advisor
JANUARY 30, 2025
Despite the popularity of other complex learning tools like AI, AR, and VR, many Talent Development professionals still have significant objections to using digital business simulations to build skills. From cost concerns to fears about complexity, these objections can deter organizations from embracing the incredible value digital business simulations deliver to audiences in need of these skills and organizations fighting to achieve success in a very tough global business environment.
SaaStr
JANUARY 30, 2025
At SaaStr Annual Zeni’s VP of Marketing Ben Ashworth and Director of FinOps Lena Suar shared their blueprint to help their customers fuel hypergrowth. Zeni – the AI-first finance concierge for modern companies – shared their blueprint for hypergrowth. What makes this interesting? Zeni isn’t just preaching – they’re practicing.
Martech
JANUARY 30, 2025
OpenAIs counter-attack on Chinas DeepSeek is just sad. Faced with a competitor whose product costs 95% less, the company yelled, No fair! You copied us! The ChatGPT parent said DeepSeek used a process called distillation, which involves having a smaller A.I. model learn from the output of a larger one to optimize functionality. Everyone not getting an OpenAI paycheck saw the irony.
Highspot
JANUARY 30, 2025
Key Takeaways Live Event Training ensures sales, marketing, and customer success teams receive consistent, real-time information to enhance learning outcomes and revenue team performance. By integrating tools like video calls, automated attendance tracking, and on-demand learning, organizations create inclusive, accessible training experiences tailored to diverse learning stylesensuring hybrid and global teams thrive.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Salesforce
JANUARY 30, 2025
Data breaches are no longer a question of if but when. In 2024, the global average data breach cost reached an all-time high of $4.9 million , climbing by 10% in just one year. The impact goes beyond financial loss it can damage customer trust, disrupt operations, and create compliance challenges for years. Without proactive monitoring and proper log storage, key details about how, when, and why a breach occurred may slip through the cracks.
G2
JANUARY 30, 2025
As a civil engineering student, I had the opportunity to explore various branches of engineering, including electrical. During this journey, I was introduced to printed circuit board (PCB) design , and I was fascinated by the process of creating circuits and understanding how each component works together to form a functional design. I quickly learned that choosing the best PCB design software is crucial to ensuring efficient, reliable, and high-quality designs.
Highspot
JANUARY 30, 2025
Key Takeaways Automation in wealth management involves using artificial intelligence (AI), machine learning, and robotic process automation (RPA) to handle repetitive tasks and manage data efficiently. Automating tasks like client onboarding and compliance monitoring allows wealth management firms to reduce errors and focus on building stronger client relationships.
Salesforce
JANUARY 30, 2025
Code retrieval is a critical, yet under explored area in the field of artificial intelligence. While text retrieval systems have seen remarkable success in natural language processing (NLP) tasks, these approaches often fall short when applied to code. Developers face unique challenges when retrieving code snippets, such as understanding syntax, control flow, and variable dependencies.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Highspot
JANUARY 30, 2025
Key Takeaways Wealth management firms using digital solutions have seen 35% higher returns than those using traditional methods. Wealth management demand is projected to surpass $500 billion by 2030double its size in 2021signaling tremendous growth opportunities. Many clients prefer hybrid wealth management services. They favor a blend of modern technology and human guidance.
Salesforce
JANUARY 30, 2025
Convenient. Personalized. Intuitive. Simple. Thats what customers expect out of ecommerce experiences. When shoppers land on your site, they want to find what theyre looking for quickly (or enjoy the browsing experience if they arent searching for something specific). They want personalized, relevant recommendations and offers, and a payment process that feels effortless.
Highspot
JANUARY 30, 2025
Key Takeaways When combined, scorecards, AI, and competency frameworks create a cohesive system that aligns rep development with organizational goals Organizations that harness technology to analyze sales conversations and deliver coaching feedback are 46% more likely to increase rep quota attainment The need for a more efficient, data-driven approach to sales rep development has never been greater.
G2
JANUARY 30, 2025
As a content writer with over a decade of experience, Ive spent countless hours perfecting my craft, carefully choosing words, and shaping stories that resonate with readers. But what happens when the line between human creativity and artificial intelligence begins to blur? I remember a time when writing was entirely a human endeavor, driven by emotion, intention, and nuance.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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