Neuromarketing
APRIL 8, 2025
Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for $20, your brain immediately knows something’s not right. It turns out there’s actual neuroscience behind this instinctive reaction. A new study published in Frontiers in Human Neuroscience shows that our brains have a […] The post Your Brain’s BS Detector for Prices appeared first on Neuromarketing.
Iannarino
APRIL 8, 2025
Learn how sales persistence, long-term strategy, and insider insights helped break through gatekeepers to win a $2 million staffing contract.
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Sales Gravy
APRIL 8, 2025
Steve from Portland, Oregon, faces and an all-too-common consultative selling dilemma: how to sell to prospects who claim they already know everything, have already done the research and question what value he can bring. In this Ask Jeb episode we break down what true consultative selling entails, how to detach from always be closing, and why being a genuine expert is more vital now than ever.
G2
APRIL 8, 2025
US tariffs will likely impact the software industry. Here's what software vendors and software buyers need to know to navigate the shifting landscape.
Speaker: Frank Taliano
Document-heavy workflows slow down productivity, bury institutional knowledge, and drain resources. But with the right AI implementation, these inefficiencies become opportunities for transformation. So how do you identify where to start and how to succeed? Learn how to develop a clear, practical roadmap for leveraging AI to streamline processes, automate knowledge work, and unlock real operational gains.
Martech
APRIL 8, 2025
AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles? Should clients expect lower costs as workflows become automated?
G2
APRIL 8, 2025
Discover 14 real-world AI privacy concerns where creators and companies, from Studio Ghibli to Reddit, pushed back AI's unauthorized use of their data.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
APRIL 8, 2025
Postman is a popular application programming interface (API) platform with an entire ecosystem of services. Various other tools offer similar features and functionalities to Postman for different use cases and needs.
Martech
APRIL 8, 2025
CTV , one of 2025s projected fastest-growing channels , offers just about all of linear TVs storytelling benefits, with digital targeting precision layered in. That is a whole lot of advertising potential, which will only be realized by brands that develop great creative. Lets break down a standout approach to creative from ideation and testing (both themes and ads) to measuring impact.
Partners in Excellence
APRIL 8, 2025
We need more leads! We need more activity! We need more demos/meetings! We need more pipeline! We need more tools! We need more people! We need better products! We need better pricing! We need more funding! We need……… Too often, we focus on the symptoms of problems and not the problems themselves. And when we only address the symptoms, the problems persist.
Martech
APRIL 8, 2025
Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The “2025 Coveo Customer Experience Relevance Report” (registration required) examined evolving digital customer experiences and found room for improvement in search results, content recommendations, AI-powered self-help and inconsistent customer experiences across channels.
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Salesforce
APRIL 8, 2025
Big budgets and large teams arent the norm for small and medium-sized businesses (SMBs) anymore. You have to be smart about where you spend and who you hire. Thats why many businesses today are running with smaller teams, outsourcing work, or going fully remote. It helps cut costs and keep things flexible. But it also means you need the right people handling the most important parts of your business in the right way.
SaaStr
APRIL 8, 2025
Dear SaaStr: When Should I Hire Our First Sales Person, and Who Should I Hire? "The one cheat code to making your first sales hires. The one cheat code to making sure they actually work out." with @lennysan pic.twitter.com/eULOECEPZw — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) August 10, 2024 We’ve talked a lot about this over the years on SaaStr but this is a great chance to summarize it all: First, you should hire your first salesperson once youve closed at least 10
Salesforce
APRIL 8, 2025
Everyone’s talking about agentic AI and its promise of transformative efficiency and unprecedented automation. But the terminology is piling up faster than your unread Slack messages. If you dont keep up, its easy to fall behind. Dont let confusion over agentic artificial intelligence (AI) lingo be a roadblock to adoption: This glossary will help you understand the basics so you can feel confident about your adoption strategy.
Sales Hacker
APRIL 8, 2025
Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade. Discussed in this Episode: How to turn coworkers into mentorsand why it matters.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Advantexe Advisor
APRIL 8, 2025
In a world where change is constant and decisions are rarely black and white, problem-solving isnt just a skill; its a survival tool. Todays business environment is anything but simple. Leaders are navigating unpredictable markets, shifting technologies, and rising stakeholder expectations. In this complexity, one core capability stands out: the ability to solve problems.
RAIN Group
APRIL 8, 2025
Lets be real: getting buyers to take action isnt easy. Youve been there; a deal is progressing, conversations are moving along, and thenboomit stalls. The buyer goes quiet. They hesitate. And suddenly, what seemed like a sure thing turns into an endless cycle of follow-ups and ghosting. Why does this happen? Its a common challenge in sales: while buyers might recognize the need for change, they dont feel the urgency to act now.
SaaStr
APRIL 8, 2025
A deep dive with three leading AI investors who collectively manage billions in venture capital and have backed some of the most innovative companies in artificial intelligence. The Expert Panel Karen Paige, General Partner at B Capital Karen brings deep operational and investment expertise to B Capital, where she focuses on enterprise software and AI investments.
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