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The year was 2013. In a state-of-the-art kitchen laboratory in Stanford Universitys Robotics Center, surrounded by the whir of servo motors and the aroma of brewing coffee, I observed our latest prototype attempt a command that required multiple, albeit seemingly simple tasks: make me a cappuccino. The robot could execute each step in sequenceidentify and pick up the coffee jar, pour the measured amount into the machines cup, screw it to the espresso machine, press the correct button, measure an
Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. So why is so much marketing focused on leads or entire accounts as a single unit? The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns.
Were in a global labor shortage every company has more jobs to be done than they have people to complete them. Agentforce can help, but not every company has people with the right skills or AI certifications to deploy and adopt agents. Thats where Agentblazers come in. These forward-thinkers dont just embrace the latest technology; they become pioneers and innovators.
Agentic AI which is a couple of apps working together and not a true AI agent is hot with vendors. Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them on customers. Unfortunately, customers may not be buying it. From The Wall Street Journal: While 61% of attendees at the summit said theyre experimenting with AI agents, 21% said theyre not using them at all.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Every founder, business strategist, revenue focused executives, product management executives obsesses on Product Market Fit (PMF). It’s natural to think this way. “This is what we make, who might want to buy what we make? Who will be the best buyers of what we make?” And we develop our GTM strategies: “Find as many people who want to/need to buy our product as possible, and as quickly as possible!
Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data.
I guess Im stating the obvious when I say, Artificial Intelligence (AI) is everywhere. From content creation to customer service, AI is transforming almost all industries. For those of us who work in Corporate Talent Development, AI is reshaping how employees learn and how learning professionals create and deliver content. But with all the buzz, the real question remains: How can AI be used to make learning more effective?
I guess Im stating the obvious when I say, Artificial Intelligence (AI) is everywhere. From content creation to customer service, AI is transforming almost all industries. For those of us who work in Corporate Talent Development, AI is reshaping how employees learn and how learning professionals create and deliver content. But with all the buzz, the real question remains: How can AI be used to make learning more effective?
So recently we’ve done deep dives on the SaaStr pod with several of the top leading SaaS founders — and of course, asked their perspective on just where we are with AI in B2B SaaS today. A few learnings: #1. Tooey Courtemanche, Founder CEO of Procore, The $12B+ Leader in Construction SaaS: “AI Will Radically Change the Construction Industry.
AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact. At the same time, forcing AI into rigid structures can stifle its potential. The challenge for marketing leaders is integrating AI effectively without overcomplicating or slowing down innovation. AI integration isn’t a one-and-done initiative More than 75% of marketing leaders think AI has a positive effect on marketing.
By Tom Swanson , Senior Engagement Manager at Heinz Marketing Recently, I had another opportunity to engage with DACI as a tool. In my previous post on this topic , my central point was that while RACI is best for discrete projects, DACI functions well for ongoing ownership of processes. While I still believe this to be the case at large, this project gave me some food for thought.
A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The inaugural Marketing Vitality Index found 86% of CMOs said a lack of resources or capabilities was holding their teams back. Source: CMO Council Marketing Vitality Index The areas most impacted by these resource gaps are: Campaign performance : 37% of CMOs indicated their campaign performance needed improvement.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Imagine for a moment that you are a buyer investigating a product.
In sales - especially in product knowledge training - were taught from day one how to pitch, how to present, and how to overcome objections. We rehearse our spiels, memorize talking points, and perfect our scripts. But too often we forget one of the most basic truths in sales: The more you listen, the more you learn. And the more you learn, the faster and easier it is to close a deal.
Key Takeaways Reps who anticipate sales objections and approach them strategically build stronger relationships and close more deals. Active listening skills are essential for overcoming objections. Remain prepared because 60% of customers say “no” four times before finally accepting a sales offer. Sarah, a seasoned sales rep, was close to sealing the deal.
Ever wondered what angel investors look for in a business pitch? How do they decide where to put their money? And what makes them lose interest? We’ve got you covered, with expert insights from David Chang, an experienced angel investor, and successful entrepreneur. What is an angel investor for small businesses? Angel investors are affluent individuals who provide capital to startups and small and medium-sized businesses (SMB) in exchange for equity or convertible debt.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SEATTLE, February 20, 2025 – Highspot , the highest customer-rated GTM enablement platform, today launched a new Slack integration available now on Slack Marketplace. Joint customers can now access Highspot Copilot and its advanced AI features, such as instant answers, content sharing, and buyer engagement insights directly in Slack. The combination of Highspot AI with Slacks industry-leading collaboration tools helps sellers increase buyer engagement and sales team productivity to win mor
In todays pressure-packed sales management world, a sales manager who doesnt have the time or energy to deliberate the best course of action may develop time-saving, automatic practices (also known as bad habits). A bad habit is a tendency to handle familiar situations in a way that typically provides the sales manager with instant satisfaction. Read full article The post 5 Bad Habits for Sales Managers to Correct appeared first on TopLine Leadership.
Key Takeaways AI-powered sales training helps reps build trust by personalizing conversations and addressing buyer needs. Consistent coaching through AI ensures aligned messaging, leading to higher buyer engagement and conversions. Unified tools streamline workflows, enhancing collaboration and driving better sales outcomes. Buyers dont just choose a productthey choose a partner they trust.
In a previous role selling software, I gained insight into the importance of choosing the right business model. In an effort to appeal to the entire marketplace, from enterprise users to solopreneurs, our product was priced based on usagethe more API calls we had to handle for a customer, the bigger their bill. Unfortunately, selling the product without a minimum price created a situation where a majority of customers placed substantial demands on our support team while contributing very little
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
I tried and analyzed 7 best construction project management software for you and your teams to design, construct and streamline on-site operations in 2025.
Do you use AI? What AI tools are you using? Do you see any ROI? If youve scrolled LinkedIn or Reddit recently, these questions regarding AI business strategy are everywhere. Heres the catch: theres no universal answer. AI has proven its potential, but it also comes with risks. Unity, a game development platform, suffered a $110M loss when bad data corrupted its machine learning (ML) algorithm.
What if the cost of prediction decreased? Prediction, as you know, is not just seeing the present but also the future, whether five seconds from now or five years from now.
The epic line-up for 2025 just continues! The latest includes: CEO Calendly (open AMA with Jason) CEO Bolt.new (SaaStr.ai) CEO Instabase (SaaStr.ai) CBO Perplexity (SaaStr.ai) VP GTM Codium (SaaStr.ai) CMO Cribl (SaaSrtr.ai) CMO Asana on How Bring AI to Your B2B App (SaaStr.ai) CRO ServiceTitan (as good as it gets in Vertical SaaS) VPM, RevenueCat Joining Our Already Epic Line-Up That Includes: CEO HubSpot CEO Snowflake (SaaStr.ai) CEO Dropbox CEO Observe (SaaStr.ai) CEO Own (acquired for $1.9B
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
There are two types of people in this world: those who can sit down, focus, and absorb information effortlessly, and those who open a textbook, reread the same sentence five times and somehow end up scrolling through their phones.
Salesforce has long provided a design system that ensures user experience consistency across apps. But as customer demand for deeper customization has grown and generative AI continues to reshape user experiences, the system needs to expand. Salesforce Lightning Design System (SLDS 1) launched in 2015 and, at the time, set the standard for enterprise design.
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