Salesforce
FEBRUARY 14, 2025
Every day, consumers are flooded with ads, emails, and notifications. For businesses, this creates a critical challenge: How do you capture your target audiences attention and keep them engaged? The answer lies in hyper-personalization, a strategy that uses AI , data analysis , and business intelligence to deliver experiences that feel uniquely tailored to each individual.
Understanding the Sales Force
FEBRUARY 14, 2025
I read the majority of the reports, studies, white papers, and books related to sales development because others in the field might stumble onto a trend, an insight or a statistic of which I was not aware. That’s why I downloaded Xactly’s 2025 Sales Compensation Survey. I was hoping to see statistics about actual compensation but there wasn’t much substance in the area of compensation.
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Sales Hacker
FEBRUARY 14, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
G2
FEBRUARY 14, 2025
Here is my analysis of 6 best GIS software in 2025 to remote manage geographical projects, design disaster management workflows, and optimize risk handling.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Anthony Cole Training
FEBRUARY 14, 2025
Todays buyer is more sophisticated and has access to all the information they need at their fingertips, so how do your salespeople differentiate? They must have the skills to ask the right questions, listen to understand, position their value, and help a prospect self-discover the solution that makes sense. This is very different than selling in the past when the seller controlled the information and buying process.
G2
FEBRUARY 14, 2025
As a marketer, my primary focus has always been on executing creative strategies that drive business outcomes. However, as my responsibilities expanded, I found myself dedicating more time to managing vendor relationships.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
FEBRUARY 14, 2025
I tested the best inbound call tracking software to find top solutions for tracking leads, analyzing calls, and boosting conversions. Heres what I found.
Martech
FEBRUARY 14, 2025
Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality looks different. Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue.
G2
FEBRUARY 14, 2025
I tested the best cloud content collaboration software for improved teamwork, workflows, and file security. Here are the 9 solutions worth using in 2025.
Martech
FEBRUARY 14, 2025
Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management into their data ecosystem. In this session, Snowflake and OneTrust will share real-world use cases and insights into how organizations are activating consent for marketing purposes, all while streamlining compliance at scale.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
G2
FEBRUARY 14, 2025
After three years of writing about cybersecurity, Ive seen IT admins and business owners wrestle with one challenge again and again: finding the best firewall thats actually secure, doesnt drain the IT budget, and require hours of tinkering just to get basic protections in place.
SaaStr
FEBRUARY 14, 2025
A great SaaS Security IPO >TODAY< you may have missed because it's … a re-IPO Sailpoint IPO'd in 2017, went private in 2022 and now public again in 2025 coming up on $1B in ARR Expect to see more of these to come in next 24 months [link] — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 13, 2025 So another SaaS company, SailPoint, a well know cybersecurity leader, just IPO’d.
Martech
FEBRUARY 14, 2025
The January release for Adobe Marketo Engage unveiled a new email designer with the promise to improve productivity and efficiency. Lets take a look at the feature updates and deprecations for Markeo from January 2025. New email designer The new, powerful and enhanced email designer is stealing the show since its release and its making no-code email competitors cringe.
Martech
FEBRUARY 14, 2025
Targets decision to scale back its diversity, equity and inclusion (DEI) initiatives including its flagship Belonging at the Bullseye program feels like the ultimate irony. A company that built its reputation as a champion of inclusivity is now reversing course, signaling that those values were conditional. The challenge of mixed messaging For years, Target branded itself as a leader in inclusivity, launching programs to promote career growth for Black employees, elevate Black-owned businesses
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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