Iannarino

OCTOBER 1, 2024

Discover how shifting from traditional sales tactics to a consultative approach can help you win large, enterprise-level clients.

Consult 246

Consult Clients Sales 246

Search Engine Land

OCTOBER 1, 2024

We all know there have been many changes in the search results during the last year. AI Overviews. Reddit increases in visibility. Google’s site reputation abuse policy. And the list goes on and on. However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. March 2022 : They launched product grids that show products directly.

Retail 133

Retail E-commerce Price Engineering 133

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.

Construction 114

Construction CRM Contact Follow-up 114

Search Engine Land

OCTOBER 1, 2024

Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said: “What I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using for the second phase of indexing was not a bot, per se.

Presentation 126

Presentation Launch Campaign Start-ups 126

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Martech

OCTOBER 1, 2024

In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.

Retail 113

Retail Campaign Drivers/motivators Launch 113

Search Engine Land

OCTOBER 1, 2024

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. This workflow can drive short- or long-term brand or non-brand keyword search patterns.

Electricity 108

Electricity Growth Strategize Launch 108

Search Engine Land

OCTOBER 1, 2024

Microsoft announced a number of updates to Copilot today, specific to Bing Search, its generative search experience and Deep Search features are expanding more with this news. Generative search. Bing said it is now expanding its Bing generative search experience for “informational queries”, such as how-to queries. Some examples include “ how to effectively run a one on one ” and “ how can I remove background noise from my podcast recordings. ” “Whether you’re looking for a det

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Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. In my quest to be seen as significant, I became what HR teams call “T-shaped.” I gained more understanding about other functions and how the business worked.

X-functional 108

X-functional Finance Represent Territory 108

Salesforce

OCTOBER 1, 2024

What’s the scariest thing about Halloween? Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. A few years before the pandemic, Halloween spending was down in the U.S. from $9.1 billion in 2017 to $8 billion in 2020.

Retail 96

Retail Promote Sales Follow-up 96

SaaStr

OCTOBER 1, 2024

There’s a mistake I see a ton of startups making today, in the of age of new efficiency in SaaS and pressure around making capital last: They are treating every customer the same for CAC purposes. You can’t if you are scaling. What do I mean? Well of course the burn is the burn, and the budget in the end is the budget. If you have $2m to spend this year on marketing and growth, then that’s all you have.

Campaign 91

Campaign Growth Closing Sell 91

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Search Engine Land

OCTOBER 1, 2024

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure compliance, and build stronger, data-driven relationships with your customers. The Marketers First-Party Data Checklist covers seven essential steps: conducting a website audit, managing trackers, setting data goals, incorporating zero-party data, streamlining data collection,

Trust 89

Trust Customers Conversion 89

SaaStr

OCTOBER 1, 2024

In the latest edition of SaaStr’s Workshop Wednesday , Sara Varni, Datadog ‘s CMO, shares how to build pipeline and create alignment across sales and marketing. The CMO role at Datadog covers the usual aspects of marketing, including product marketing, corporate communications, events, partnership marketing, and solutions marketing. While these insights seem like pipeline 101, they aren’t always implemented.

GTM 88

GTM Pipeline Drivers/motivators Growth 88

Sales Hacker

OCTOBER 1, 2024

A transformational leader who specializes in data driven GTM, Allison Metcalfe has had a non-traditional path to the C Suite – starting in Account Management, and being a leader in the evolution of Customer Success, Allison has held a variety of leadership roles across sales and operations in some of Silicon Valley’s most successful companies including Jigsaw (acquired by Salesforce), Demandbase, Quotient (NYSE: QUOT) and Liveramp (NYSE: RAMP), which went from $30M to $500M in revenue and

GTM 84

GTM Growth Customers Account management 84

Partners in Excellence

OCTOBER 1, 2024

Everyday, we see new ways that AI helps us accomplish more in less time. It helps us research our customers, prepare emails, actually do the outreach, plan calls, manage many of our responses, update CRM, understand our numbers, alert us to new opportunities, …… It seems each day, we see parts of our jobs that AI can do better than us, freeing up our time, making us more productive.

Up-sell 77

Up-sell Sell CRM Strategize 77

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

The Advantexe Advisor

OCTOBER 1, 2024

I had the opportunity to spend some great time with one of our manufacturing clients at a General Manager Business Acumen training program in Shanghai last week. The purpose of the program was to develop their strategic leadership and business acumen skills further so that they could address another challenging year in 2025. In our program, we utilize a highly customized business simulation to present the participants with the chance to learn by doing and take their key learnings right back to t

Manufacturing 82

Manufacturing Strategize Presentation Clients 82

Sales Pop!

OCTOBER 1, 2024

We all hear highly conflicting advice today, necessitating consideration of the pros and cons before making a serious decision. Each of us is unique; accordingly, no one answer works for everyone. Worse, the emphatic claims you hear may or may not prove accurate. Today’s two topics to exemplify the matter are investment strategies and politics, which undoubtedly apply to many sales and business growth encounters.

Growth 78

Growth Trust Up-sell Prospecting 78

Martech

OCTOBER 1, 2024

U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy.

Retail 67

Retail Territory Price Represent 67

Salesfolks

OCTOBER 1, 2024

In-person selling is more than just a nostalgic return to the old way of doing business. It’s a strategic move that can help your business stand out in a crowded, digital-first world. By leveraging the unique benefits of face-to-face interactions and investing in these high-impact opportunities, you’ll not only build stronger relationships but also gain a critical advantage over competitors who haven’t yet recognized the value of being present.

Sell 59

Sell High impact Strategize Presentation 59

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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

Sales

Martech

OCTOBER 1, 2024

Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. Da Vinci represents Movable Ink’s original dynamic email offering, curating content for individual recipients, including after the email has been sent. Journey Optimizer is Adobe’s application for orchestrating personalized customer journeys across channels and devices.

Campaign 63

Campaign Represent Customers Conversion 63

David Meerman Scott

OCTOBER 1, 2024

For the first time since graduating from university, I took a month off. For my sabbatical during the month of September, I thru-hiked (and climbed) the entire 273-mile Long Trail in Vermont, the oldest long distance hiking trail in the US and widely considered the most difficult with 68,000 feet of elevation gain (twice Mt. Everest)!

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Martech

OCTOBER 1, 2024

Optimizely has signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. It has also unveiled Optimizely Personalization, aimed at enhancing digital experiences. The latter announcement came today at the Opticon London event. What NetSpring brings. As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines.

Launch 58

Launch User Experience Engineering Follow-up 58

Search Engine Land

OCTOBER 1, 2024

Creating a roadmap is one of the most impactful initiatives we undertake for our clients. This comprehensive project offers significant benefits, regardless of the business’s growth stage. Whether we’re working with a seed-stage startup or managing an enterprise-level PPC account, the primary goal is to outline strategic steps that drive marketing and broader business outcomes.

Clients 107

Clients CTR Campaign Presentation 107

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

Product