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Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. 1.
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Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on their website EC Assist identifies potential issues and suggested next steps Between the lines.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We, rightfully, constantly seek to free up time. Yesterday, coaching an executive, the key issue was “freeing up time.” For such a senior executive, to some it might seem surprising, but it comes up in virtually every conversation I have, at every level of the organization. It’s interesting, I see two, almost diametrically oppose, things happening when we look to free up time.
How to Maximize Your Online Advertising Budget Understand your target audience and choose the right advertising platforms to ensure your ads reach the most relevant people. Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Create compelling ad content with clear messaging, strong CTAs, and visual appeal tailored to each platform and audience.
Time management is always an issue, and with everyone. We leverage tools, techniques, technologies that are supposed to make us more efficient and to free up time. But we still struggle. I wrote about the challenge high performers face in “The Conundrum Of Freeing Up Time, Part 1.” This post focuses on how we look at this issue with medium and low performers.
Time management is always an issue, and with everyone. We leverage tools, techniques, technologies that are supposed to make us more efficient and to free up time. But we still struggle. I wrote about the challenge high performers face in “The Conundrum Of Freeing Up Time, Part 1.” This post focuses on how we look at this issue with medium and low performers.
Bioanalytical chemistry is a dynamic field that merges principles of biology and chemistry to analyze biological samples, detect biomarkers, and understand complex biological systems. This discipline is essential for advancing research in drug development, disease diagnosis, and environmental monitoring. Recent innovations in bioanalytical chemistry are paving the way for groundbreaking discoveries and applications.
Dear SaaStr: What’s The Average Size at Which a SaaS company Will Typically Get Acquired? Startups can be acquired for a lot of reasons that have little to do with the exact MRR/ARR — team, technology, acceleration of time-to-market. If a BigCo decides that buy makes more sense than build, and there is a lot of urgency … then sometimes they’ll buy something will relatively little revenue.
Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. Key features: Attribute rules: Automatically fix common data errors. Supplemental data sources: Enhance primary product data with additional details. Why it matters. These updates enable advertisers to potentially improve product visibility and performance on Google’s shopping platforms.
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Employee time tracking can be a double-edged sword. While this technology provides undeniable benefits for productivity and operational efficiency, its misuse can lead to serious consequences such as low employee morale and privacy infringement.
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As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how it is meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.
Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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