Anthony Cole Training

JULY 5, 2024

Remember the tagline and series of commercials by American Express, “Don't leave home without it?” In this case, we don't want salespeople to leave the office without pre-call planning and pre-call preparation. This is a specific discipline, a hallmark and habit of all great salespeople.

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Drivers/motivators Sales 238

Iannarino

JULY 5, 2024

Discover how a powerful negativity fast transformed my life and can do the same for you.

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Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. 1.

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User Experience Follow-up Conversion Start-ups 111

Partners in Excellence

JULY 5, 2024

We, rightfully, constantly seek to free up time. Yesterday, coaching an executive, the key issue was “freeing up time.” For such a senior executive, to some it might seem surprising, but it comes up in virtually every conversation I have, at every level of the organization. It’s interesting, I see two, almost diametrically oppose, things happening when we look to free up time.

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Technique Meeting Start-ups Technology 139

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Search Engine Land

JULY 5, 2024

Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on their website EC Assist identifies potential issues and suggested next steps Between the lines.

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Conversion Launch 109

Partners in Excellence

JULY 5, 2024

Time management is always an issue, and with everyone. We leverage tools, techniques, technologies that are supposed to make us more efficient and to free up time. But we still struggle. I wrote about the challenge high performers face in “The Conundrum Of Freeing Up Time, Part 1.” This post focuses on how we look at this issue with medium and low performers.

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GTM Legal Up-sell Technique 139

Search Engine Land

JULY 5, 2024

Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. Key features: Attribute rules: Automatically fix common data errors. Supplemental data sources: Enhance primary product data with additional details. Why it matters. These updates enable advertisers to potentially improve product visibility and performance on Google’s shopping platforms.

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Product 89

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? At this year’s SaaStr Europa, Jason Lemkin shared The Top 10 Mistakes Founders Make Again and Again. Some are decades-old problems, while others have emerged from this new world we’re in. Let’s jump right in. GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world.

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GTM Cross-sell X-functional Pipeline 83

G2

JULY 5, 2024

Employee time tracking can be a double-edged sword. While this technology provides undeniable benefits for productivity and operational efficiency, its misuse can lead to serious consequences such as low employee morale and privacy infringement.

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Product Technology Technology Networking 64

Sales Pop!

JULY 5, 2024

How to Maximize Your Online Advertising Budget Understand your target audience and choose the right advertising platforms to ensure your ads reach the most relevant people. Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Create compelling ad content with clear messaging, strong CTAs, and visual appeal tailored to each platform and audience.

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Objectives and Key Results A/B testing CTR Campaign 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Martech

JULY 5, 2024

HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game changers. June’s biggest updates include improvements to enhance your data management, automate more routine tasks and streamline workflows. Sales teams will also be excited to hear about new enhancements to research tools and lead prioritization.

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CRM Campaign Contact Sales 114

Sales Pop!

JULY 5, 2024

Bioanalytical chemistry is a dynamic field that merges principles of biology and chemistry to analyze biological samples, detect biomarkers, and understand complex biological systems. This discipline is essential for advancing research in drug development, disease diagnosis, and environmental monitoring. Recent innovations in bioanalytical chemistry are paving the way for groundbreaking discoveries and applications.

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Pharmaceutical Technique Technology Technology 52

Martech

JULY 5, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how it is meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.

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Product Education Conversion Strategize 112

Martech

JULY 5, 2024

Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail.

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Price Customers Retail Transportation 95

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales