Wed.Jul 17, 2024

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How to Handle Dishonest Competitors and Win Over High-Value Clients

Iannarino

Discover effective strategies to counter dishonest competitors and secure your dream clients with integrity.

Clients 177
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China leads the world in generative AI use

Martech

Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven

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Trending Sources

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Selling As A Team Sport

Partners in Excellence

I suppose it’s human nature to be self centered, focused on those things that impact each of us, our goals, dreams, and aspirations. Within business, we focus relentlessly on our own performance objectives/goals/comp. We are consumed by the day to day activities and tasks critical to achieving those goals. I talk to many sellers frustrated by the “obstacles” standing in their way, “Just leave me alone, let me do my job!

Sports 129
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5 Interesting Learnings from OneStream at $480,000,000 in ARR

SaaStr

So we’ve finally got another SaaS IPO gearing up — OneStream. It’s SaaS for CFOs and financial operations, a large but somewhat under-discussed category. SAP and Oracle are very strong here. Founded back in 2010 (SaaS takes time!) with first customers launched in 2012, the metrics today are very strong: $480,000,000 in ARR Growing 34% (strong) 98% GRR (!

Legal 111
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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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Survey: Search marketing gender pay gap is widening

Search Engine Land

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity. Additionally, women were more likely to have changed jobs or received promotions more recently than men. And men and women are similarly satisfied with their current role, the survey revealed.

Territory 105
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Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Martech

Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.

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Optimizely launches new SaaS CMS

Martech

Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content to be easily created and previewed. The SaaS CMS and Visual Builder were announced last year and have been available for preview in beta.

Launch 94
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How to address the top reputation issues impacting brands today

Search Engine Land

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform.

GTM 91
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Google tightens AdMob policies, reshaping ad placement rules

Search Engine Land

Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will impact how and where ads can be placed within apps, particularly in private communication spaces, affecting publishers’ monetization strategies. Key changes: “Ads on Dynamic Content” policy replaced with “Ads in Private Communications” policy “Personalized Advertising” policy moved from

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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The Rise of Personalization in E-commerce: 2024 Consumer Insights by Wunderkind

Martech

Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.

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Google Merchant Center Next rollout expands

Search Engine Land

Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers. Key points: New users and many existing ones already have access.

Retail 90
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5 Terrible Ways to Use AI in Sales

Membrain

There is no question that generative AI is here to stay. It’s now present in almost every software platform, from Google to Microsoft 365 to Zoom. Reactions to the onslaught of AI tools among the general public is mixed. Some folks love the opportunities and convenience it provides. Some folks are tired of it appearing everywhere they look.

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The Rise of Personalization in E-commerce: 2024 Consumer Insights by Wunderkind

Search Engine Land

Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.

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The AI Superhero Approach to Product Management

Speaker: Conrado Morlan

In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.

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The Only Thing Worse Than Losing the Sale Is …

Adaptive Business Services

Knowing, or wondering, that if you had just done. this … or a little bit more … you might have won that sale. That’s the worse feeling EVER! You just wasted your and your client’s valuable time. Likely you did not fully follow your proven process (if you even have one). Were you complacent or just plain lazy? Small sale, large sale … It makes no difference.

CRM 71
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How to Hire for the Best Cyber Security Incident Response Team

Salesforce

Imagine a stack of resumes towering over your office chair and a calendar filled with interviews stretching into next month. Despite the overwhelming number of candidates, discerning who can handle the heat of real-world incident response remains a challenge. We understand that feeling, because we’ve been there too. The Cyber Security Incident Response Team (CSIRT) plays a crucial role in maintaining a company’s cybersecurity posture.

Legal 59
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Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book

David Meerman Scott

The new film Fly Me to the Moon starring Scarlett Johansson & Channing Tatum is a romantic comedy set in the 1969 race to the moon. Johansson plays a marketing strategist planning a fake moon landing video in a NASA warehouse.

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The True Cost of AE Tools and Software

Predictable Revenue

PR and PriceLevel have partnered to provide pricing transparency and an understanding of the cost structures in the sales tech stack. The post The True Cost of AE Tools and Software appeared first on Predictable Revenue.

Price 52
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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The Innovative Seller with Jake Dunlap

Sell Or Die

Jake Dunlap is the industry-leading CEO on Modern Sales and Revenue Trends. He was recognized internationally by LinkedIn as the only CEO in the latest Top Voices for Sales list in 2023. He has worked with 1000s of top revenue leaders and teams globally, such as Microsoft, Splunk, NFL, and NBA, to modernize their sales organizations, driving 100s of millions of dollars in new revenue.

Consult 40
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Before and After Actual-Life Illustrations of Image Editing Magic

The Digital Technology

The top photographers may require assistance to get the perfect photo. Photo Editing services are designed to be used in this type of situation.

Service 40
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What it Takes to Get Funded in 2024 with SaaStr CEO and Founder Jason Lemkin

SaaStr

What does it take to get funded in 2024? Jason Lemkin shares the answer during Workshop Wednesday, held every Wednesday at 10 a.m. PST. Some of this stuff you’ll know, and some of it you won’t. What’s driving VCs today? Let’s find out. Venture capital is the same as before but different. It’s a weird world where seed valuations are at an all-time high.

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The Kanban approach to efficient PPC campaign management

Search Engine Land

Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You have difficulty recalling your projects and explaining your value during performance review time. You forget to check in proactively to see how a new set of ad copy is performing after a few weeks.

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Digital Adoption Platform Fundamentals: The Key To Product Innovation And Elevated CX

Speaker: Pulkit Agrawal

As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining product management strategies. DAPs are no-code solutions that integrate seamlessly with various technologies, and by fostering user adoption, these platforms help organizations maximize the potential of their tech investments.

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SCOTUS ruling makes it easier to challenge federal ad regulations

Martech

U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo sharply curtails the power of federal regulators — like the FTC and FCC — saying federal courts should no longer defer to them when interpreting laws. Chief Justice John Roberts said federal judges “must exercise their independent judgment in deciding whether an agency has acted within its statutory authority.

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GTM 103: Blockchain’s Impact on Finance and Investing with Annelise Osborne

Sales Hacker

Annelise Osborne is Chief Business Officer at Kadena, a Layer 1, POW blockchain where she is focused on upgrading finance. Annelise has 20 years of experience in traditional finance and seven years in digital assets. She is a thought leader, board advisor, university lecturer and author. Her book, From Hoodies to Suits: Innovating Digital Assets in Traditional Finance , hit shelves in June.

Finance 95
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5 ways to incorporate trends into your SEO content strategy

Search Engine Land

Trending topics represent popular or emerging points of discussion online. In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content.

Retail 116