Sales Pop!
FEBRUARY 18, 2025
A lofty goal, for sure. The first sale, of course, is great. But its real value is in its potential as it kicks off a relationship that can lead to continued business over the long term – streams of revenues and profits that fuel growth. But making the relationships sustainable requires focus, commitment and meaningful investments by both parties over time.
Sales Gravy
FEBRUARY 18, 2025
Marcin from Warsaw, Poland asks: What are the top sales trends shaping the future of sales? Our conversation ranged from the impact of AI to the growing importance of a consultative selling mindset in modern selling. Below, youll discover practical insights you can leverage to sharpen your competitive edgeregardless of what industry or region you sell intoand take advantage of these emerging trends.
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G2
FEBRUARY 18, 2025
As a marketer, Ive often found myself buried under manual workflowssending follow-up emails, segmenting audiences, scheduling social media posts, and trying to personalize content at scale. The process was time-consuming, prone to errors, and, frankly, frustrating.
Predictable Revenue
FEBRUARY 18, 2025
Most cold emails dont fail because of bad writing. They fail before theyre even created. Wrong audience. Weak timing. Poor deliverability. The post Before You Write That Email appeared first on Predictable Revenue.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
G2
FEBRUARY 18, 2025
The cybersecurity industry is in the midst of a crisis, a crisis that demands immediate action. It has become a machine designed to consume vast amounts of money while producing underwhelming results.
Salesforce
FEBRUARY 18, 2025
What if every customer interaction felt effortless? Smarter, faster, and more personal? Thats exactly what AI-powered agents like Agentforce are designed to do. They handle the repetitive stuff so your team can focus on what matters: building real connections and driving results. Not sure how to get started? Youre not alone. When we first rolled out Agentforce, we had the same questions.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
FEBRUARY 18, 2025
So if growth is strong today, but not quite where you want it to be, recommendation #1 is to step it up. Go faster! Go harder! Go into beast mode, into founder mode. Recommendation #2 is to build a second, bigger product than the first. This always works on paper — if done right. But it’s hard, and it can often feel too late. So one way to do #2, to get their second big product, is to merge with another start-up, and get that big second product that way.
Martech
FEBRUARY 18, 2025
AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making.
SaaStr
FEBRUARY 18, 2025
Want to know what it really takes to go public today? Let’s dive into the fascinating data and insights from Meritech Capital’s Alex Clayton and Kathy Choy, who have helped guide dozens of companies through successful IPOs over the past 25 years. First, let’s address a common misconception: while many founders dream of going public, the reality is that only about 20 SaaS companies manage to IPO each year.
Martech
FEBRUARY 18, 2025
Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications and previous Google searches on health) to push harmful messaging. Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
The Advantexe Advisor
FEBRUARY 18, 2025
Over the past few weeks, I have been working on an increasingly large number of Business Acumen training projects involving Supply Chain teams and the success they bring to their companies. During this time, Ive had the opportunity to conduct research and interview subject matter experts in the pharmaceuticals, consumer products, semiconductors, automotive, and industrial materials industries.
Salesforce
FEBRUARY 18, 2025
In the dynamic world of startups, the term “unicorn” is more than just a mythical creature, it’s a symbol of big dreams, innovation, and the potential to do something huge. A unicorn business is a startup valued at or over $1 billion which means such companies are not only smart with money but also changing their industries. Still, it’s not easy to make it to the top.
Sales Hacker
FEBRUARY 18, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion.
Martech
FEBRUARY 18, 2025
Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is being done to simplify the product line. With GPT-5, users will no longer have to choose between (and the company won’t have to support) multiple generative AI models. It’s a smart business decision, but one has to wonder if DeepSeek’s arrival also contributed to the move.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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