Iannarino
DECEMBER 21, 2023
There are some who believe that B2B buying and selling have not changed over the last two decades. An unwillingness to face these changes head-on has caused sales organizations to continue using the legacy approach. The legacy approach has lost its effectiveness, and buyers complain about what they describe as a poor sales experience.
Anthony Cole Training
DECEMBER 21, 2023
I am enjoying reading the book Selling to the C-Suite by Nicholas A.C. Read and Stephen J. Bistritz. The book is an excellent summary of how selling to C-Suite executives is so dramatically different from selling in the lower levels of a company. As always, I hope you have developed the habit of reading as it allows you to share fellowship with great minds.
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Partners in Excellence
DECEMBER 21, 2023
Just finished a fascinating discussion with my good friend, Charles Green , and my new friend, Miles Veth. As our conversations often go, we were talking about the state of selling and how we improve. The conversation got me thinking about the issue: “Our customers desperately need help, but do we want to be helpful, do we know how to be helpful?
Martech
DECEMBER 21, 2023
Registration launch day for my client’s global conference is just a few days away. The team has been in overdrive for the past two months, with workstreams gearing up for branding, sponsorships, sales and partner incentives, session selection, keynote planning. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
DECEMBER 21, 2023
The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically. Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months.
Martech
DECEMBER 21, 2023
Good news if you are running very late on dealing with holiday cards like I am. AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. You can personalize it yourself or let the AI surprise you! What could go wrong with that? Here’s my robotic dog wishing you a Happy Lunar New Year.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Heinz Marketing
DECEMBER 21, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing If you are trying to get off the ground with a new product or program but you have very few resources to develop new content for a fully fleshed marketing campaign, using a content taxonomy is a great strategic way to optimize what you have and make more with less in the short term. What is a Content Taxonomy?
Search Engine Land
DECEMBER 21, 2023
In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google’s new AI model, Gemini , is its largest and most advanced, capable of understanding text, code, audio, images and video. We expect to see its full potential unleashed on Google Search in 2024.
SaaStr
DECEMBER 21, 2023
“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last week with Mary D’Onofrio, Partner at Bessemer Venture Partners. Check that out here. This week we’re focusing on Rebecca Lynn, Co-Founder & General Partner at Canvas Ventures!
Martech
DECEMBER 21, 2023
This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Nail your value proposition. Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
DECEMBER 21, 2023
What’s really going on in the world of SaaS right now, from software valuations to business performance to interest rates? At Workshop Wednesday, held every Wednesday at 10 a.m. PST, Jamin Ball, Partner at Altimeter Capital and author of Clouded Judgement , took us through the current state of SaaS and what we should expect in 2024. Software Revenue Multiples On the chart below, the darker blue line shows the median revenue multiple for 100 software companies.
Martech
DECEMBER 21, 2023
Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling experience to attendees. “You always want happy and engaged attendees who are not only learning through sessions or connecting with each other but are also learning, connecting with your business or brand, and are deepening their relationship with your organization,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a sessio
G2
DECEMBER 21, 2023
Employee attendance has a crucial impact on a company's profitability and success. When employees are punctual and regular, they can ensure timely delivery of projects. Alternatively, irregularity causes an additional burden on other employees, along with delays in deliveries.
Sales Hacker
DECEMBER 21, 2023
Over the past year at Stytch, we saw a meaningful acceleration in paid customers and revenue. Contracted $ARR quadrupled, win rates doubled, and ACV increased by 150%. Several leading indicators contributed here, including product maturity, a better understanding of our customers and competition, and better coordination across sales and marketing. Each helped, but one “secret” weapon accelerated revenue and customers at an outsized rate: our highly technical Solutions Engineering team.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
DECEMBER 21, 2023
Google posted an indexing issue with Google Search, saying it is investigating reports of indexing delays for content. Google said this issue is “affecting a small number of sites” and they are “working on identifying the root cause.” What Google wrote. Google posted , “Google is investigating reports about delayed indexing in Google Search that’s affecting a small number of sites.
Understanding the Sales Force
DECEMBER 21, 2023
Momentary panic can spell the end of a call, meeting or opportunity. I’ll explain how to always respond appropriately to Your Prospect. I pulled up to pump number five at my usual Cumberland Farms convenience store/gas station. I use their smart phone app to select the pump and authorize the dispensing but after the third failed attempt to authorize payment, I realized the app wasn’t working.
Search Engine Land
DECEMBER 21, 2023
One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing.
Salesforce
DECEMBER 21, 2023
How’s your government data analytics strategy going? The McKinsey Global Institute estimates that data and analytics could create approximately $1.2 trillion a year in value across the public and social sectors. And, as artificial intelligence (AI) continues to make waves, it’s an opportune time to make sure your data strategy and processes are in place.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
G2
DECEMBER 21, 2023
The digital threat landscape is changing every day, making it almost impossible to stay ahead. In this post, we’ll give you some guidance on how to keep up and protect yourself.
Sales Pop!
DECEMBER 21, 2023
In the fast-paced world of digital marketing the emergence of Artificial Intelligence (AI) script generator tools. This is revolutionizing the way marketing videos are crafted. These advanced tools are not just reshaping the scriptwriting process. These are also enhancing the creativity and efficiency of marketing campaigns. This article finds out the multifaceted impact of AI script generators in creating engaging marketing videos.
Topline Leadership
DECEMBER 21, 2023
The questions sales managers ask their salespeople have an effect on the questions salespeople ask their customers. If you want your salespeople to ask better questions of customers – you the sales manager need to ask better questions of your salespeople! Here are my five favorite questions to ask of a B2B salesperson. By asking. Read full article The post 5 Best Sales Coaching Questions appeared first on TopLine Leadership.
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