Sales Hacker
APRIL 4, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
The Advantexe Advisor
APRIL 4, 2025
Thursday was another one of those all-too-familiar days where markets imploded, stock prices cratered, and billions of dollars of shareholder value were wiped away. I was sitting in the heart of Silicon Valley working with one of our clients in the semiconductor industry an industry being decimated by the geopolitical news of tariffs while the world crumbled around us.
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Salesforce
APRIL 4, 2025
Better, faster, and cheaper. Marketing leaders goals havent changed, but theyre now being driven by the surge of AI and agents. They arent being asked to do new things theyre evaluating whether they can be done differently. Specifically, how can their teams be even more efficient? Agentic marketing automation can help by doing critical work needed to get results across complex workstreams.
G2
APRIL 4, 2025
As Drata s CEO, Ive watched governance, risk, and compliance (GRC) transform from a back-office necessity into a strategic business function over the past decade.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to keyless entry, in-room entertainment, and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that
SaaStr
APRIL 4, 2025
So per Forbes for the first time there are over 3,000 Billionaires in the world. Tech is heavy on the list, and #1 is Elon Musk. When I started in SaaS, it was tough to imagine many B2B billionaires, as most SaaS companies were lucky to IPO at a $1 Billion valuation. So founders might make $100m on paper. But today, many SaaS leaders are worth $10B, $20B, $40B or more.
Martech
APRIL 4, 2025
One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, I had an experience that perfectly illustrated this an interaction with a company through its SMS channel. While it was more of a customer experience (CX) issue than a pure marketing one, the implications for martech were undeniable.
Martech
APRIL 4, 2025
Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual user interactions, such as page views, specific clicks on a particular call to action or purchase form submissions. Configuring and analyzing these events against your market goals and KPIs measures performance, and gain granular insight into how people interact with your website.
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