Iannarino
JUNE 4, 2024
Everywhere you look, you find artificial intelligence. No other technology has been adopted faster than AI. Unfortunately, some sales organizations and their leaders use the technology in ways that cause side effects that make it difficult for salespeople. We need a set of rules that may reduce the damage it might create.
Veloxy
JUNE 4, 2024
Did you know that around 77% of sellers cannot efficiently complete their tasks? Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. Many organizations devote a large portion of their budget to tools and programs designed to streamline their operations. However, one of the main hurdles facing CEOs and sales executives is failing to onboard their teams adequately.
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Martech
JUNE 4, 2024
In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.
Search Engine Land
JUNE 4, 2024
AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed reports or informative guides.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Martech
JUNE 4, 2024
Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu
Search Engine Land
JUNE 4, 2024
Lots of insights and opinions have already been shared about last week’s leak of Google’s Content API Warehouse documentation, including the fantastic write-ups from: Rand Fishkin Mike King (on the iPullRank site and here on Search Engine Land ) Andrew Ansley But what can link builders and digital PRs learn from the documents? Since news of the leak broke, Liv Day , Digitaloft’s SEO Lead, and I have spent a lot of time investigating what the documentation tells us about links.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JUNE 4, 2024
Google’s AI Overviews now appear less than 15% of the time, according to a new analysis. Google’s AI Overviews (formerly known as Search Generative Experience when it was an opt-in experiment in Google Labs) at one time appeared on 84% of queries. That number of Google Search results without SGE jumped substantially starting in mid-April and continued into May before Google I/O, when Google announced the launch of AI Overviews in the U.S.
Martech
JUNE 4, 2024
If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. They’ve now spent decades gating content assets, conducting webinars and following up with those leads to drum up business.
SaaStr
JUNE 4, 2024
Dear SaaStr: Is It OK To Have a 5% Response Rate in My Personalized Cold Emails? Yes. 5% isn’t a huge response rate, all things being equal. You are sending a ton of emails and perhaps they aren’t personalized enough. Still — a 5% true connect rate — where they will take a call and do a demo — for a product no one has ever heard of, is pretty good.
Martech
JUNE 4, 2024
Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring out of SAP’s Sapphire conference this week. The conference showcases SAP’s main line of business which remains enterprise ERP software and the headline news is the extension of SAP’s AI copilot Joule throughout its enterprise platform and business applications.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Sales Hacker
JUNE 4, 2024
Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Typically, he has served as the first sales (and first non-technical) hire reporting directly to a technical founder. Robert started his career at Charles Schwab but joined Stack Overflow ($1.8B exit), then Tempo Automation ($900M IPO) and is now part of the founding team and VP of Revenue at Lambda ($1.5B valuation).
Martech
JUNE 4, 2024
In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. Seventeen percent said they already had. A lot of executives are very excited about it. But what if consumers hate it? That, in essence, is the question Kate Muhl, VP, analyst at Gartner and a consumer Insights expert, raised in her presentation to the Gartner Symposium.
The Advantexe Advisor
JUNE 4, 2024
I recognize that over the past five months, I have written several blogs about inflation from a business acumen perspective. And just when I thought the thirst for more learning was fading away, I spent a good 30 minutes today during a business acumen workshop for one of our clients discussing inflation from a very practical perspective and more importantly what they can do at their “everyday employee” level to address it and minimize the negative impacts on financial results.
Martech
JUNE 4, 2024
It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise and click-through rates declining, creating personalized, engaging content that resonates with your audience is more important than ever. That’s where the power of CDP-ESP integration comes in. By leveraging the combined strength of your customer data platform (CDP) and email service provider (ESP), you can create targeted, high-impact emails that drive re
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
JUNE 4, 2024
Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often prioritizes the wrong goals. Executed well, keyword research helps you craft a balanced keyword strategy for your target market and personas. It prioritizes keywords that attract traffic that converts into customers.
Salesforce
JUNE 4, 2024
As current retail trends increasingly show the blurring of digital and physical shopping, retailers are connecting with shoppers in more ways than ever before. The good news is this gives retailers more chances to prove they recognize, understand, and value shoppers. The bad news? Retailers have a short window to impress shoppers before they walk away.
Search Engine Land
JUNE 4, 2024
Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users exposed to ads versus those who were not. This helps you understand whether your ads are actually driving additional conversions or if those conversions would have occurred anyway. From analytics companies to previously undervalued prospecting campaigns, incrementality testing benefits a range of people, campaign types and ad formats (we’ll call them the winners) and exposes
Sales Nexus
JUNE 4, 2024
Today, SalesNexus announced the release of the latest updates to its CRM and Marketing Automation Suite, released June 2024.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Search Engine Land
JUNE 4, 2024
Microsoft is broadening its AI-driven advertising tools, now offering generative AI capabilities for creating display ad banners through its Copilot feature. Why we care. This expansion makes Microsoft Advertising’s AI assistant even more versatile, automating asset creation across nearly all ad types and saving marketers significant time. What’s new: Generative AI now creates banner assets for display ads Feature launched this week, joining other AI-assisted ad types Video ad suppor
Martech
JUNE 4, 2024
Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 countries. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. This move allows advertisers to manage video campaigns in bulk, streamlining the process to reach audiences across highly engaged audiences watching Netflix’s popular content and more.
Search Engine Land
JUNE 4, 2024
Google has fixed the issues with the link report within Google Search Console. Last week, we reported a bug with that link report that Google was investigating. As of early this morning, the bug seemed to have been resolved , and the link counts in that tool seem to be back to where they were. What happened. Last week, many SEOs noticed the link report showing a fraction of their reported links in that tool.
Search Engine Land
JUNE 4, 2024
Google has fixed an issue where some internal pages would not show the proper Site name in the Google Search results. This has been an issue since at least December 2023 and is now resolved. What changed. Google updated its site names documentation today to remove the “known issue” section that read: In some cases, a site name shown for a home page may not have propagated to appear for other pages on that site.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
JUNE 4, 2024
While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, discuss their pros and cons and share some insider tips on how we run our accounts. This should help you make the most of opportunities in the Performance Max auction. 1.
Search Engine Land
JUNE 4, 2024
Microsoft is notifying all advertisers that their Smart Shopping campaigns will soon be upgraded to Performance Max, a transition set to occur in the coming months. Why we care. This mandatory shift marks Microsoft’s push toward its more advanced, AI-driven ad format, potentially impacting many ecommerce advertisers. What’s new: All Smart Shopping campaigns moving to Performance Max Transition emails were sent to all affected advertisers Optional early upgrade feature available Yes,
Search Engine Land
JUNE 4, 2024
Achieving a higher ranking in search engine results is a common goal for website owners and SEO marketers. However, while it’s easy to talk about, it’s much harder to accomplish – especially when it comes to link building. According to Conductor , 41% of SEO specialists consider it the hardest aspect of site optimization. As the market becomes more competitive and users grow more skeptical, marketers must perfect their content strategies without increasing their budgets.
Search Engine Land
JUNE 4, 2024
It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise and click-through rates declining, creating personalized, engaging content that resonates with your audience is more important than ever. That’s where the power of CDP-ESP integration comes in. By leveraging the combined strength of your customer data platform (CDP) and email service provider (ESP), you can create targeted, high-impact emails that drive re
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Search Engine Land
JUNE 4, 2024
Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 countries. Why we care. This move allows advertisers to manage video campaigns in bulk, streamlining the process of reaching audiences across highly engaged audiences watching Netflix’s award-winning content, and more.
Search Engine Land
JUNE 4, 2024
LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told Search Engine Land: “The Wire Program is available in all languages on mobile and desktop to global advertisers part of the pilot that negotiates content sponsorships with our select group of publishers, like Barron’s, Blo
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