Iannarino

JULY 26, 2024

Tired of fake LinkedIn messages cluttering your inbox? Discover how to spot insincerity and build genuine connections.

Sales 251

Sales 251

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.

Technology 129

Technology Technology Strategize Follow-up 129

Partners in Excellence

JULY 26, 2024

Let’s step out of our selling roles for a moment and talk about conversations. Think about the conversations you have within your own organizations. Think about the conversations you have with colleagues and partners. In reflecting on those conversations, what are the characteristics of the most impactful conversations and meetings? Think, also, of the meetings that were a massive waste of time.

Conversion 139

Conversion Meeting High impact Pitch 139

Martech

JULY 26, 2024

A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize 133

Strategize User Experience High impact Construction 133

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. Blogs build trust gradually, contrary to what shady marketers claim. Results aren’t instant. It’s a long-term strategy that grows over time.

Trust 109

Trust Objectives and Key Results Real Estate Entertainment 109

Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have mixed feelings.

Non-Profits 133

Non-Profits Strategize Drivers/motivators Launch 133

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive agreement to acquire Influential, the largest influencer marketing platform in the world in terms of revenue.

Launch 122

Launch B2B Campaign Follow-up 122

SaaStr

JULY 26, 2024

So SaaStr Annual 2024 — the 10th Annual — is coming up fast. Sep 10-12 in the SF Bay Area. And because it has the highest concentration of SaaS founders and CEO, it also attracts the highest concentration of VCs and tech finance firms of any event. I loved the recent write-up by Lighter Capital of SaaStr Annual. They’ve been coming back for years: “SaaStr Annual attracts droves of VCs and investors.

Finance 119

Finance Meeting Presentation Conversion 119

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. To assess the real impact of martech on company value today, you should: Focus on effectiveness, not efficiency metrics.

Pharmaceutical 122

Pharmaceutical CRM B2C Technology 122

SaaStr

JULY 26, 2024

Dear SaaStr: I’ve Been Out of Sales For 6+ Years. Is It Too Late to Get Back In? I stayed at home as a parent and then played professional poker for several years. Ok here’s the thing: you have 2 flags already (and staying home for the kids isn’t one of them). Issue #1 isn’t that you stayed home for a bit for your kids (almost everyone wants to be supportive here) or even that you played poker per se.

Referrals 108

Referrals Gaming Sales Follow-up 108

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

JULY 26, 2024

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. As long as you follow a few basic rules, you can earn yourself a handful of foundational links early on in your brand’s life without having to pay for an agency or consultant to do digital PR for you.

Niche 84

Niche UX Gaming Follow-up 84

The Advantexe Advisor

JULY 26, 2024

Like blood that flows through our human bodies to keep us alive, cash flows through a business to keep it alive. Cash Flow and having cash to run continued operations is one of the most important parts of the business. Managing cash flow is one of the most critical skills within the business acumen portfolio. As I continue my life’s journey of helping our client organizations build their business acumen skills, it has become more apparent than ever that we have a lot of work to do in this area.

Finance 74

Finance Gaming Clients 74

G2

JULY 26, 2024

Given the choice between a higher-priced product with quality reviews and a lower-priced product with fewer reviews, which would you prefer?

Conversion 69

Conversion Growth Price Product 69

G2

JULY 26, 2024

An email marketing is a vital component of B2B marketing strategy. With buyers doing so much research on their own, there's never been a better time to nurture those relationships via email.

B2B 59

B2B Campaign 59

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales