The Truth About LinkedIn Insincerity: How to Build Genuine Connections
Iannarino
JULY 26, 2024
Tired of fake LinkedIn messages cluttering your inbox? Discover how to spot insincerity and build genuine connections.
Fri.Jul 26, 2024
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Reddit launches Lead Generation Ads
Search Engine Land
JULY 26, 2024
Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. Key features: Mobile-optimized design with auto-populating email fields.
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67% of marketers say lack of training is primary barrier to AI adoption
Martech
JULY 26, 2024
While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.
Lighter Capital: “We’ve Funded at Least 15 Companies We Met at SaaStr Annual”
SaaStr
JULY 26, 2024
So SaaStr Annual 2024 — the 10th Annual — is coming up fast. Sep 10-12 in the SF Bay Area. And because it has the highest concentration of SaaS founders and CEO, it also attracts the highest concentration of VCs and tech finance firms of any event. I loved the recent write-up by Lighter Capital of SaaStr Annual. They’ve been coming back for years: “SaaStr Annual attracts droves of VCs and investors.
How To Speak The Language Of Financial Success In Product Management
Speaker: Jamie Bernard
Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.
Acquisitions signal agencies are betting on influencer marketing
Martech
JULY 26, 2024
A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive agreement to acquire Influential, the largest influencer marketing platform in the world in terms of revenue.
Dear SaaStr: I’ve Been Out of Sales For 6+ Years. Is It Too Late to Get Back In?
SaaStr
JULY 26, 2024
Dear SaaStr: I’ve Been Out of Sales For 6+ Years. Is It Too Late to Get Back In? I stayed at home as a parent and then played professional poker for several years. Ok here’s the thing: you have 2 flags already (and staying home for the kids isn’t one of them). Issue #1 isn’t that you stayed home for a bit for your kids (almost everyone wants to be supportive here) or even that you played poker per se.
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More Trending
Revisiting the Criticality of Cash in Cash Flow
The Advantexe Advisor
JULY 26, 2024
Like blood that flows through our human bodies to keep us alive, cash flows through a business to keep it alive. Cash Flow and having cash to run continued operations is one of the most important parts of the business. Managing cash flow is one of the most critical skills within the business acumen portfolio. As I continue my life’s journey of helping our client organizations build their business acumen skills, it has become more apparent than ever that we have a lot of work to do in this area.
Social Proof Psychology for Conversions and Growth in 2024
G2
JULY 26, 2024
Given the choice between a higher-priced product with quality reviews and a lower-priced product with fewer reviews, which would you prefer?
Mixed reactions from ad ecosystem to Google keeping cookies
Martech
JULY 26, 2024
After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have mixed feelings.
10 Tips to Get More Out of Your B2B Email Marketing Campaigns (Marketing Creative Influence)
G2
JULY 26, 2024
An email marketing is a vital component of B2B marketing strategy. With buyers doing so much research on their own, there's never been a better time to nurture those relationships via email.
Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
DIY reactive digital PR: How to earn media coverage on a budget
Search Engine Land
JULY 26, 2024
Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. As long as you follow a few basic rules, you can earn yourself a handful of foundational links early on in your brand’s life without having to pay for an agency or consultant to do digital PR for you.
Conversations……
Partners in Excellence
JULY 26, 2024
Let’s step out of our selling roles for a moment and talk about conversations. Think about the conversations you have within your own organizations. Think about the conversations you have with colleagues and partners. In reflecting on those conversations, what are the characteristics of the most impactful conversations and meetings? Think, also, of the meetings that were a massive waste of time.
How to transform your website into a continuous marketing powerhouse
Martech
JULY 26, 2024
A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.
How blogging builds trust and brand loyalty in the age of AI
Search Engine Land
JULY 26, 2024
Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. Blogs build trust gradually, contrary to what shady marketers claim. Results aren’t instant. It’s a long-term strategy that grows over time.
The AI Superhero Approach to Product Management
Speaker: Conrado Morlan
In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.
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