Anthony Cole Training
SEPTEMBER 27, 2024
Most of the companies and salespeople we work with must do outbound lead generation and relationship building, and many do not have the luxury of filling their sales pipeline with inbound leads. Like most things, if you have a plan and stick to it, outbound selling will be more effective.
Iannarino
SEPTEMBER 27, 2024
Accountability is the backbone of a successful sales team—without it, even the best talent can fall short of their potential.
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Search Engine Land
SEPTEMBER 27, 2024
In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.
SaaStr
SEPTEMBER 27, 2024
Dear SaaStr: I Don’t Know Marketing. Should We Try to Do It Ourselves or Hire an Agency? I’ve never seen a marketing agency get a startup qualified leads , especially at the earliest start-up phases. The only value I’ve really seen in agencies is helping you with positioning (sort of, but not too much), branding (yes, if you really need this so early), and messaging.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Martech
SEPTEMBER 27, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.
Partners in Excellence
SEPTEMBER 27, 2024
I’ve been reading a number of articles about how win rates skyrocket when you get a very senior exec or founder involved in a sales opportunity. Sometimes opening a deal, sometimes in the final stages of a deal. These experts expound on how to get these exalted people involved in deals to drive executives involved in opening and closing deals for reps, all quoting increases in win rates (one cited a 408% increase which makes me wonder how bad the team really was!
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
SEPTEMBER 27, 2024
So I’ve made the decision this year to no longer provide any feedback, with a very few narrow exceptions. Tell a sales rep you wished they’d made the interview on time? They go on blast. Tell a contractor they didn’t actually finish the project? At all? They quit. Tell most VPs they need to step it up? They blame you. You didn’t give them enough resources.
Martech
SEPTEMBER 27, 2024
Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of those brands, 96% entered into one partnership with a top 100 celebrity influencer (determined by social media following), while the remaining 4% entered into multiple partnerships.
Sales Hacker
SEPTEMBER 27, 2024
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
Search Engine Land
SEPTEMBER 27, 2024
AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
SaaStr
SEPTEMBER 27, 2024
At this year’s SaaStr Annual, Rippling’s CRO, Matt Plank, chats with Sam Blond, host of the SaaStr CRO Confidential and former CRO at Brex, about Rippling’s top 3 growth tactics, which have led to the Rippling becoming a $14B company with several hundred million of ARR. A few years ago, Matt was making cold calls from CEO Parker Conrad’s basement, and he’s helped bring Rippling to where it is today.
Martech
SEPTEMBER 27, 2024
The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. It also prohibits the buying and selling of followers and views on social media. The rule was in the works for nearly two years. The effort started with an “advanced notice of potential rule making” in November 2022.
Salesforce
SEPTEMBER 27, 2024
Finance and accounting professionals perform tasks that are often complex, demanding, and incredibly consequential to the success of their company. As such, they rely on many technical skills gathered through years of experience and education. But, mathematical skills and role-specific expertise are just a piece of the puzzle – success in finance or accounting also requires a number of equally important soft skills.
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