Iannarino

SEPTEMBER 27, 2024

Accountability is the backbone of a successful sales team—without it, even the best talent can fall short of their potential.

Sales 264

Sales 264

Anthony Cole Training

SEPTEMBER 27, 2024

Most of the companies and salespeople we work with must do outbound lead generation and relationship building, and many do not have the luxury of filling their sales pipeline with inbound leads. Like most things, if you have a plan and stick to it, outbound selling will be more effective.

Lead generation 252

Lead generation Relationship building Pipeline Sales 252

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies.

Campaign 131

Campaign Strategize Conversion Trust 131

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities.

Engineering 111

Engineering Start-ups High impact Follow-up 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Partners in Excellence

SEPTEMBER 27, 2024

I’ve been reading a number of articles about how win rates skyrocket when you get a very senior exec or founder involved in a sales opportunity. Sometimes opening a deal, sometimes in the final stages of a deal. These experts expound on how to get these exalted people involved in deals to drive executives involved in opening and closing deals for reps, all quoting increases in win rates (one cited a 408% increase which makes me wonder how bad the team really was!

Meeting 139

Meeting Closing Conversion Prospecting 139

SaaStr

SEPTEMBER 27, 2024

At this year’s SaaStr Annual, Rippling’s CRO, Matt Plank, chats with Sam Blond, host of the SaaStr CRO Confidential and former CRO at Brex, about Rippling’s top 3 growth tactics, which have led to the Rippling becoming a $14B company with several hundred million of ARR. A few years ago, Matt was making cold calls from CEO Parker Conrad’s basement, and he’s helped bring Rippling to where it is today.

Growth 126

Growth Quota Account management Cold Call 126

SaaStr

SEPTEMBER 27, 2024

Dear SaaStr: I Don’t Know Marketing. Should We Try to Do It Ourselves or Hire an Agency? I’ve never seen a marketing agency get a startup qualified leads , especially at the earliest start-up phases. The only value I’ve really seen in agencies is helping you with positioning (sort of, but not too much), branding (yes, if you really need this so early), and messaging.

Start-ups 116

Start-ups Customers 116

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of those brands, 96% entered into one partnership with a top 100 celebrity influencer (determined by social media following), while the remaining 4% entered into multiple partnerships.

Sports 78

Sports Entertainment Retail Follow-up 78

SaaStr

SEPTEMBER 27, 2024

So I’ve made the decision this year to no longer provide any feedback, with a very few narrow exceptions. Tell a sales rep you wished they’d made the interview on time? They go on blast. Tell a contractor they didn’t actually finish the project? At all? They quit. Tell most VPs they need to step it up? They blame you. You didn’t give them enough resources.

Follow-up 101

Follow-up Sales 101

Martech

SEPTEMBER 27, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.

Pitch 78

Pitch Launch Sports Consult 78

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Predictable Revenue

SEPTEMBER 27, 2024

It’s hard to drive traffic, so converting traffic into leads requires even more work on optimization. Learn how to do this in our guide. The post How to Convert Traffic into Leads: 10 Strategies appeared first on Predictable Revenue.

Sales 52

Sales 52

Sales Pop!

SEPTEMBER 27, 2024

The Psychology of Decision Making: How We Choose Every day, we make thousands of decisions that outline our lives-from smaller ones, such as what to eat for breakfast, to major life-changing ones, involving careers and relationships. But how often have you wondered about the psychological processes behind these choices? Let’s delve into this intriguing world of decision-making psychology and discuss a few key insights that may lead us to the best choice. 1.

Prospecting 52

Prospecting Promote Trust Process 52

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM 91

GTM Strategize Pipeline Launch 91

Martech

SEPTEMBER 27, 2024

The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. It also prohibits the buying and selling of followers and views on social media. The rule was in the works for nearly two years. The effort started with an “advanced notice of potential rule making” in November 2022.

Commission 126

Commission Legal Gaming Represent 126

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Salesforce

SEPTEMBER 27, 2024

Finance and accounting professionals perform tasks that are often complex, demanding, and incredibly consequential to the success of their company. As such, they rely on many technical skills gathered through years of experience and education. But, mathematical skills and role-specific expertise are just a piece of the puzzle – success in finance or accounting also requires a number of equally important soft skills.

Finance 110

Finance Commission Territory E-commerce 110