Martech
NOVEMBER 5, 2024
Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. But consumers also distrust incoming calls for good reason.
Salesforce
NOVEMBER 5, 2024
Ever built 20 email marketing campaigns only to find that only one works? It’s frustrating, right? For small and medium-sized businesses (SMBs) , this can feel even more scary. The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family.
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SaaStr
NOVEMBER 5, 2024
So is a bigger booth at an event really worth it? And is a booth even worth it at all? These are questions debated endlessly by founders and marketers … especially in the early stages. When you have just a few million in revenue, every marketing spend is stressful. So should you go small, or go big? The answer is probably Yes, if we look at the actual, hard SaaStr data from SaaStr Annual 2024: What you can see above is: As the booth gets bigger, the number, almost linearly Activations are a bi
Martech
NOVEMBER 5, 2024
With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Partners in Excellence
NOVEMBER 5, 2024
We are taught to “call high.” We want to reach the top executives in an organization, getting their support in buying our solutions. In our best days, we have articulated a business case about the impact of our solutions. “We can reduce costs by $10M. We can reduce swelling admin time by 20%, we can increase revenue by $100M… ” The numbers can appear big, particularly in context of the investment the customer may have to make in our solutions.
Martech
NOVEMBER 5, 2024
In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
TaskDrive
NOVEMBER 5, 2024
Learn why AI content sounds generic and how to tweak it into authentic, personalized content that reflects your unique voice. The post Why AI-Generated Content Sounds Familiar—And How to Make It Your Own appeared first on TaskDrive.
Sell Or Die
NOVEMBER 5, 2024
Click here to register for the FREE Trusted Webinar Live on November 13th @ 10:30am Eastern featuring Jeffrey Gitomer and Natalie Oldfield! Natalie is the author of The Power of Trust: How Top Companies Build, Manage and Protect It and President of Success Through Trust. She’s been named one of the world's Top Thought Leaders in Trust for 5 consecutive years in a row by Trust Across America.
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