Martech

NOVEMBER 5, 2024

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.

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Campaign Start-ups Pitch CRM 113

Partners in Excellence

NOVEMBER 5, 2024

We are taught to “call high.” We want to reach the top executives in an organization, getting their support in buying our solutions. In our best days, we have articulated a business case about the impact of our solutions. “We can reduce costs by $10M. We can reduce swelling admin time by 20%, we can increase revenue by $100M… ” The numbers can appear big, particularly in context of the investment the customer may have to make in our solutions.

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Represent Up-sell High impact Gaming 94

Salesforce

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? It’s frustrating, right? For small and medium-sized businesses (SMBs) , this can feel even more scary. The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family.

Campaign 98

Campaign Cross-sell Click Through Rate CRM 98

Martech

NOVEMBER 5, 2024

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. But consumers also distrust incoming calls for good reason.

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Trust Customers Contact Service 97

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

SaaStr

NOVEMBER 5, 2024

So is a bigger booth at an event really worth it? And is a booth even worth it at all? These are questions debated endlessly by founders and marketers … especially in the early stages. When you have just a few million in revenue, every marketing spend is stressful. So should you go small, or go big? The answer is probably Yes, if we look at the actual, hard SaaStr data from SaaStr Annual 2024: What you can see above is: As the booth gets bigger, the number, almost linearly Activations are a bi

Price 85

Price 85

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time.

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Campaign Objectives and Key Results Represent Technique 89

G2

NOVEMBER 5, 2024

Discover how to write the perfect offer letter. Learn the essential components, common mistakes to avoid, and reasons to integrate onboarding software.

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TaskDrive

NOVEMBER 5, 2024

Learn why AI content sounds generic and how to tweak it into authentic, personalized content that reflects your unique voice. The post Why AI-Generated Content Sounds Familiar—And How to Make It Your Own appeared first on TaskDrive.

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Education 52

Sell Or Die

NOVEMBER 5, 2024

Click here to register for the FREE Trusted Webinar Live on November 13th @ 10:30am Eastern featuring Jeffrey Gitomer and Natalie Oldfield! Natalie is the author of The Power of Trust: How Top Companies Build, Manage and Protect It and President of Success Through Trust. She’s been named one of the world's Top Thought Leaders in Trust for 5 consecutive years in a row by Trust Across America.

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Trust Contact Closing Customers 40