Iannarino
NOVEMBER 29, 2023
In a recent LinkedIn Post, a young man brags he used AI to steal the titles of his competitor’s posts. Once he had the titles, he used AI to write a post for every title, stealing their traffic. I am certain he is telling the truth about this, and that it’s working. I hope there is a place in hell for barbarians like this, but it's more likely his life is already a kind of hell.
Partners in Excellence
NOVEMBER 29, 2023
I’ve noticed a huge gap in how we equip and train our sellers, how we help them engage our customers in high impact conversations that focus on them and their problems, not pitching our projects. This gap became bigger with Challenger, as we equipped our people to provide “Insights.” And more recently, with new customer research and AI tools, the gap has become even greater.
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Martech
NOVEMBER 29, 2023
In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this pu
Search Engine Land
NOVEMBER 29, 2023
A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a proven three-stage framework to help you attract your target audience, create compelling content that drive engagement, and convert readers into customers. It outlines the metrics and KPIs to track at each stage, so you can continually optimize and prove the ROI of your content.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
SaaStr
NOVEMBER 29, 2023
Dear SaaStr: As a Founder, When Did You Realize You Were Limiting Your Company’s Growth and Success? As we approached $10m ARR, we were doing very well: growing 100%, cash-flow positive, with 100%+ NRR. But I did see that certain of my weaknesses still were impacting how well we could do: I didn’t get on enough jets. I didn’t visit enough of our biggest customers in person.
Search Engine Land
NOVEMBER 29, 2023
Google Ads exec Jerry Dischler has stepped down after more than 15 years to take on a new challenge. The tech giant was not able to disclose what the “new challenge” is or whether he would remain within the business, but did tell Search Engine Land that the decision was not related to the recent federal antitrust trial. After more than a decade working in advertising, Google explained it was only natural for Dischler to want to try something new.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
NOVEMBER 29, 2023
Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help.
Martech
NOVEMBER 29, 2023
The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams.
Search Engine Land
NOVEMBER 29, 2023
Google Search added new Organization markup which now supports name, address, contact information, and other business identifiers. The previous markup previously supported only logo and URL structured data fields. “Today we’re expanding our support for organizational information by extracting additional administrative data,” Irina Tuduce and Alex Jansen, Google Shopping software engineers announced.
Martech
NOVEMBER 29, 2023
More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey. Infobip survey. The survey, conducted by Propeller Insights for Infobip, a global omnichannel communications platform, collected responses from a gender-balanced group of 1
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Search Engine Land
NOVEMBER 29, 2023
LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). Website Actions. Document ads upgrades. Why we care. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management.
Martech
NOVEMBER 29, 2023
Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers. 1. You’re positioned to serve oversell In many large, traditional companies, marketers are told to support selling at all costs.
Search Engine Land
NOVEMBER 29, 2023
Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. This shift requires brands to rethink what it means to do SEO today and beyond. The article explores how Google is expanding into a surface ecosystem, why followership matters for visibility, and some initial ideas for brands looking to increase followers on Google.
Martech
NOVEMBER 29, 2023
Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
NOVEMBER 29, 2023
Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits don’t celebrate Thanksgiving. So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns.
The Advantexe Advisor
NOVEMBER 29, 2023
What actually happened with Sam Altman of OpenAI is just a crazy story and a wild turn of events. Obviously, none of us will know what really happened behind the scenes but Sam Altman is back as the CEO, the employees of OpenAI are happy again, and everyone else in the ecosystem is bewildered by what happened, and what the implications for the future of AI really are.
Search Engine Land
NOVEMBER 29, 2023
Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.
Membrain
NOVEMBER 29, 2023
The stereotypical salesperson is talkative, persuasive, driven, and outgoing. In other words, extraverted. But is the stereotype right? What if the most successful salespeople are actually introverts?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Search Engine Land
NOVEMBER 29, 2023
Reddit has rolled out a new certification to its Ads Formula marketing hub. The course, titled “Reddit Ads Creatives”, is a free hour-long session for intermediate marketers that covers how to: Build engaging ad creatives. Adhere to Reddit ads best practices. Run creative A/B tests. Engage with the Reddit community. Adapt creatives to holiday moments throughout the year.
Understanding the Sales Force
NOVEMBER 29, 2023
Using email to book new meetings sounds awesome. Unfortunately, it isn’t because it simply does not work effectively. In our house we seem to have the ability to make a lot of trash. And every Monday night I wheel two big trash barrels down to the bottom of the long driveway and repeat the process in reverse on Tuesday nights. The only thing enjoyable about trash days is that Dinger loves to “do the trash” with me.
Heinz Marketing
NOVEMBER 29, 2023
By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the intricate world of B2B marketing, the key to success lies in the seamless integration of marketing and sales efforts. Aligning marketing and sales teams can be a significant challenge for many companies. However, marketing orchestration can help. Marketing orchestration is a strategic framework that guides marketing activities from conception to execution and beyond.
Adaptive Business Services
NOVEMBER 29, 2023
Before there was CRM (Customer Relationship Management), there was CM (Contact Management). Today’s CRMs are still based on their CM roots but they are now much much more than that. While Contact Managers were typically used solely by salespeople, CRM can be used by multiple departments in your organization. I’m rather fond of the principle that “everybody sells” in a business as selling incorporates so many non-selling functions with the ultimate shared goal of creating, and nurturing, satisfie
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Salesforce
NOVEMBER 29, 2023
It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry. At the same time, economic conditions and increased competition are tightening belts across the industry, and companies are expected to do more with less.
G2
NOVEMBER 29, 2023
Let's build a safer digital world this Computer Security Day! Get expert tips on the best security practices and strategies for all-around data protection.
Sales Pop!
NOVEMBER 29, 2023
In the complex realm of insurance claims, understanding the role of public adjusters is often shrouded in mystery. However, as homeowners, property owners, and real estate investors face the daunting task of navigating insurance settlements, the expertise of public adjusters proves invaluable. In a recent podcast episode, Andy Gersh, the CEO of All City Adjusting, shed light on the intricacies of public adjusting and its significance in securing fair and equitable insurance settlements.
TaskDrive
NOVEMBER 29, 2023
Warm calling vs. cold calling—that is the question. Which one is better for your business? Learn how warm calling contributes to a robust sales strategy. The post The Comprehensive Guide to Warm Calling appeared first on TaskDrive.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Sell Or Die
NOVEMBER 29, 2023
Today we get to talk sports, business and Money with Brandon Steiner. Brandon Steiner is the Founder & President of The Steiner Agency, the nation’s premier independent athlete procurement source, and CollectibleXchange, an online platform for fans, collectors, store owners, celebrities, athletes and teams to buy and sell collectibles. Throughout his decorated career Brandon amassed great success through serial entrepreneurism and marketing savvy.
Martech
NOVEMBER 29, 2023
Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores per
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