Iannarino

JULY 29, 2024

Discover the timeless elements of traditional sales that still make a difference in today's digital world.

Sales 262

Sales 262

Martech

JULY 29, 2024

Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.

Technology 140

Technology Technology Education Follow-up 140

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Engineering 127

Engineering Objectives and Key Results Trust User Experience 127

Martech

JULY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Objectives and Key Results 125

Objectives and Key Results Customer Relationship Management CRM Technology 125

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Partners in Excellence

JULY 29, 2024

Reading an “obscure article,” I was reminded of an important leadership principle. It’s something I’ve not seen anywhere in discussions of leadership, GTM, or building business. It’s the concept of building Bench Strength. Building bench strength focuses not only on the current performance of people in the organization, but it focuses on developing their capabilities for the future.

Sports 138

Sports GTM Growth Gaming 138

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies.

Technology 126

Technology Technology Strategize Lead generation 126

Martech

JULY 29, 2024

Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the right time.

High impact 116

High impact Launch Prospecting Product 116

SaaStr

JULY 29, 2024

Dear SaaStr: What Should I Look For in a 30-60-90 Day Plan for My First VP of Sales? I think there are 2 components that are most important: #1. How much, and when, sales will increase. This will be tied to sales cycles, to some extent, but also to increasing close rates. A great VPS will increase close rates in her first quarter. So I’d hope by Day 90, she’s closing at a faster rate than Day 0.

Trust 105

Trust Closing Sales Meeting 105

Search Engine Land

JULY 29, 2024

Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing for publishers.

Sales 87

Sales Sell 87

Martech

JULY 29, 2024

OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. SearchGPT responds to queries using its AI models plus information pulled from the web.

Launch 80

Launch Start-ups Closing Product 80

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

JULY 29, 2024

Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses. Why we care. This integration allows advertisers to leverage their existing product images directly within Google Ads’ AI image editor, streamlining the creation of high-quality visual assets for campaigns.

E-commerce 75

E-commerce Campaign Process Product 75

Salesforce

JULY 29, 2024

Maybe you’re feeling a little stuck, seeing metrics fall flat, no matter what you’ve tried. Or you’re looking for a bit of inspiration for creating content that will dazzle your audience. We’ve all been there. When I’m in a rut, I just need a spark (and maybe another iced coffee) to get going again. Marketing quotes, from experts of all stripes, can help you push forward.

Sports 59

Sports Drivers/motivators Up-sell Trust 59

Search Engine Land

JULY 29, 2024

Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the right time.

High impact 76

High impact Launch Prospecting Product 76

G2

JULY 29, 2024

Explore the top trends impacting telehealth, including emerging tech, remote access to care, and patient experience, and learn how to embrace these changes.

Networking 59

Networking 59

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

SalesHood

JULY 29, 2024

The post What is SPIN selling? A guide to consultative sales appeared first on SalesHood.

Consult 59

Consult Sell Sales Process 59

Salesfolks

JULY 29, 2024

The art of wining and dining clients, while less common today, still holds significant value. By understanding the reasons for its decline and the potential for its resurgence, businesses can strategically invest in these personal interactions to build stronger, more loyal client relationships.

Clients 59

Clients Strategize 59

Highspot

JULY 29, 2024

A trusted sales advisor isn’t just knowledgeable—they genuinely care about their clients. They prioritize asking questions that matter and work hard to develop meaningful business partnerships. 91% of sellers report they’re more successful when they can solve complex business problems for potential buyers. B2B buyers and sellers agree that sales teams must move beyond hitting numbers and create personalized, strategic connections.

Sell 52

Sell Pitch Up-sell Healthcare 52

Predictable Revenue

JULY 29, 2024

Learn outbound sales strategies that work with the following tips for prospecting, cold calling, and email outreach. The post Outbound Sales Strategies That Work appeared first on Predictable Revenue.

Cold Call 52

Cold Call Sales Prospecting 52

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales