Wed.Jan 15, 2025

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10 Ways Sales is Different in Vertical SaaS with Mangomint’s VP of Sales

SaaStr

While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. Mangomint has quietly built an impressive vertical SaaS business in the spa and salon space, growing 100% year-over-year to approach $20M ARR with 110% NRR.

Contract 107
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The Art of Perseverance: How to Overcome Challenges and Achieve Success

Iannarino

Success is within your graspif you can master the art of perseverance and avoid the common pitfalls of giving up.

Product 273
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Why Data Masking is Key to a Privacy-First Approach

Salesforce

How do you protect sensitive information while driving innovation? In a digital world full of growing regulations, privacy-conscious customers, and constant data breach threats, the challenge is real. Yet, data-driven insights and innovation are non-negotiable for success. This is where data masking shines. It secures sensitive information, like addresses or account numbers, while empowering seamless development and testing.

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Is BANT a Sales Process or a Man-Made Disaster?

Understanding the Sales Force

Do you ever circle back, repurpose slide decks and proposals, become nostalgic, rewatch movies or TV series? When my son was small, he loved watching the same movies and shows over and over again. We watched The Lion King with him around one hundred times and Brother Bear another fifty times. When he got older, we watched Christmas Vacation, Home Alone, Elf, School of Rock, and Grown Ups every year.

Process 71
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How Manufacturers Can Use AI Agents to Improve Ecommerce

Salesforce

For manufacturers, ecommerce comes with added complexity. Highly technical product details, bulk reorders, and pre-negotiated pricing and entitlements have historically made it difficult to provide cohesive, consumer-like ecommerce experiences for B2B buyers. With Agentforce , its a lot easier to manage all the operational aspects and moving parts of B2B ecommerce.

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What Do Politics and Sales Have In Common? We Agree the Problems are Urgent, but We Can’t Agree on What They Are

Membrain

Politics is big in the news this month as the US prepares to inaugurate a new president, and the world waits to see what happens next. But whatever happens, one thing is for sure: We arent going to solve all of the worlds problems. Not today, not this month, and probably not in the next ten years. Maybe never.

Sales 139

More Trending

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Announcing Tiered Nimble CRM Training Packages

Adaptive Business Services

Since one size does not fit all, we are now offering three tiers of Nimble CRM training and implementation packages! Invest in one or even in all three! Are you someone who just wants to get started and focus on the basics? We have you covered! You are an existing Nimble user, but you would like to up your game? Covered! Or, are you already comfortable with Nimbles basic and intermediate features, but you want to maximize your investment?

CRM 62
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How to apply your lead scoring strategy in HubSpot and Monday.com

Martech

In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring an impactful and adaptable lead scoring model. Lets quickly review them before we dive into the martech itself. Incorporate engagement data for real-time insights. Engagement data is critical to understanding a prospects interest and readiness to purchase.

CRM 58
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What is UX? A Deep Dive into UX Design Best Practices

G2

Curious about what is UX? Learn the fundamentals and discover UX principles to help create customer-centric designs that drive satisfaction and engagement.

UX 59
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Your Clients Won’t Care How Much You Know Until They Know How Much You KARE

Sales Pop!

The often-utilized original quote is attributed to both Teddy Roosevelt and John Maxwell but whoever used it first, truer words could never be spoken. Its closely connected to what I often refer to as the four most important words in selling Its not about you. Understanding and internalizing these two maxims will go a long way in determining your success in selling and, truthfully, in life in general.

Clients 243
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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I Tested G2's 7 Best Reference Managers for Easy Citations

G2

If youve ever faced the dreaded task of retracing your steps to find that one article you swore you saved, youre not alone. Ive been there more times than I care to admit.

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Do You Know Your Customers’ Personal Objectives?

Partners in Excellence

“Behind every business objective is the fulfillment of a personal objective.”* In our discovery process, if we conduct a discovery, we seek to understand the customers’ business objectives. “What problem are they solving, why is it important to solve it, what are the risks of solving/not solving it…… ” And we focus the presentation of our solutions in terms of how it addresses the business objectives.

Customers 127
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Beyond Random Cold Calling: How to Boost Sales Using Buying Signals

G2

Random cold calling can often feel like fishing in the Dead Sea no bites and no wins. The problem is that it's ineffective and time-consuming. You might land a good lead after hours of cold calling, but generally, it leads to wasted time and effort.

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Don’t have the time to implement time-saving AI tools? Here’s what to do.

Martech

An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Heres a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing teams have to handle tasks that add little or no business value.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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5 Interesting Learnings from Cloudflare at $1.7 Billion in ARR

SaaStr

So Cloud and SaaS have had a bit of a rollercoaster the past 4 years, from the boom times of 2020-2021, to the tougher times overall of 2023, to the AI boom of 2024+. But one thing has done well through all of it: security. We always need it, and the threats keep coming. And Cloudflare has been one of the biggest beneficiaries. It just keeps on going: $1.7B+ ARR 28% growth (!

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Social media and influencers: 2025 predictions

Martech

Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space.

Niche 113
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Sales POC: Experts Share the 5 Essential Steps for Success

Hubspot

If youre looking for a way to show off the value of your product or service to potential customers, proof of concept (POC) in sales is a real-world method with tried-and-true results. Although I wasnt well-versed in the subject going in, by talking to sales experts I discovered how POC can help you connect with customers, set yourself apart, and lock in that first sale.

Sales 77
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4 ways to correct bad data and improve your AI

Martech

As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, its effectiveness depends on well-planned and well-managed datasets. Bad data leads to poor predictions, bias, flawed insights and unintended outcomes.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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AI continues to aid marketers’ quest for authenticity: Report

Martech

Marketers fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpots new State of Marketing 2025 report. The report, based on a survey of 1,200 marketing leaders, predicts this will be a year of refining existing marketing trends. In addition to the increased integration of AI into workflows, 2025 will see B2B and B2C focusing more on Millenials and Gen Z, and brand-led marketing.

B2C 117