Anthony Cole Training
APRIL 5, 2024
You don’t want to look, act, or sound like every other salesperson when asking your prospect questions. There is an art and a science to being masterful at asking your prospect better questions and building a strong, credible relationship with them. Read on to learn 5 tips for asking meaningful, exploratory, and courageous questions.
Sales Pop!
APRIL 5, 2024
The workplace is forever changing, and the staff at some companies is comprised of multiple generations. Tradition holds much wisdom. However, it’s critical to pay attention to the rise in new technology, as it will affect your bottom line. New tech, including AI , is undoubtedly more challenging for seniors to adapt to, while younger generations will likely have the knowledge to assist with the updates.
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Iannarino
APRIL 5, 2024
Politics, as a practice, whatever its professions, has always been the systematic organization of hatreds.
Partners in Excellence
APRIL 5, 2024
For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” The group is fascinating–both in their stories and in their diversity. Some have had long careers in selling, some are relatively new. Some are or have been senior executives in very large companies, some are individual contributors.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
APRIL 5, 2024
In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.
Partners in Excellence
APRIL 5, 2024
Preface : I’ve been introduced to Martin Mackay through my friend Bob Apollo. As you will see, Martin has a fascinating and rich career an selling. Martin articulates something that I think so many of us find so exciting about selling: “The main reason is that it challenges you to reinvent yourself and stay current with your knowledge because it is the most dynamic industry of all.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
APRIL 5, 2024
When you work in an industry like SEO , staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. It’s also valuable to look outside of the industry. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. 1.
Salesforce
APRIL 5, 2024
You know accessibility is important to app design, and that what’s essential for some is useful for all. Still, how and where you start with accessible design can be daunting. That’s why we put together four entry points that anyone can try. Remember to begin where it makes the most sense for your organization. What is accessible design? Accessible design is a practice that provides users with options and features to engage with technology in various ways, across platforms and devices.
SaaStr
APRIL 5, 2024
How do you sell against the competition or become a market leader in a very crowded space? SaaStr’s CRO Confidential podcast host Sam Blond chats with the CRO of Apollo, Leandra Fishman, about just that. Leandra has over 30 years of experience leading large sales and revenue teams. This hypergrowth platform raised $100M at a $1.6B valuation in a challenging fundraising environment.
Search Engine Land
APRIL 5, 2024
“ SEO audits are a waste of time.” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized. It’s more an issue of both doing the audit and selling it the wrong way, which is the root cause of the perception that “SEO audits are a waste of time.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
APRIL 5, 2024
I’m not that great at sales myself (not really), but I am a student of it. A few things I’ve observed about human behavior, negotiation, and good and bad sales processes in SaaS: Customers that expect a discount really expect a discount. It’s easier to mark up the pricing a bit. The amount of energy it takes to stick to a “no discounts” policy once you pass transactional pricing is … high.
Search Engine Land
APRIL 5, 2024
Microsoft is testing removing the cache link from the Bing search results a couple of months after Google officially removed the cache link from its search results. Fabrice Canel from Microsoft confirmed this is a Bing test, he wrote , “Yes. Our team continuously experiments and tests various experiences to learn and deliver the best possible customer experience.” The test.
Spiro Technologies
APRIL 5, 2024
While people may think of the manufacturing industry as this big, lumbering thing that hasn't evolved in years, that misconception couldn't be further from the truth.
Martech
APRIL 5, 2024
This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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