Anthony Cole Training

JUNE 7, 2024

Working with community banks across the country, we understand that now is an important time to have the right people in the right place, asking the right questions, to address the flow of deposits. In this high interest rate environment, consumers are moving excess amounts from checking accounts to higher yielding CDs and alternative products. This presents problems and opportunities for every bank.

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Growth Customers Presentation Clients 252

Iannarino

JUNE 7, 2024

Unlock the true potential of consultative selling by mastering high-gain questions that drive meaningful client conversations.

Consult 258

Consult Technique Sell B2B 258

Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max.

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Launch Represent Campaign Product 120

Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

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Objectives and Key Results Promote Campaign Presentation 114

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

SaaStr

JUNE 7, 2024

So this may seem like a pretty specific post, but it’s a big and real issue I see so, so often these today in SaaS companies at scale, from $20m-$200m+ ARR: They’re reacting to tougher times by going “more enterprise” That can make a lot of sense. But they’re using bigger deals to hide the fact they aren’t growing new customers enough.

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Growth Customers Sales 105

Martech

JUNE 7, 2024

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.

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Launch Campaign Education Product 112

Heinz Marketing

JUNE 7, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Optimizing Your Attribution Model: How to stay scalable and flexible In today’s marketing landscape, attribution models are crucial tools that allow businesses to understand the customer journey and measure the effectiveness of various marketing channels. By accurately attributing conversions and sales to the appropriate touchpoints, companies can optimize their marketing strategies, allocate budgets more efficiently, and ultimately drive

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Customers A/B testing SQL Technology 106

Search Engine Land

JUNE 7, 2024

Google announces the v17 release of the Google Ads API, bringing several new features and changes that advertisers and developers need to be aware of. Why we care. The updated version of Google Ads offers a range of new tools and capabilities to help you better manage and monitor the performance of campaigns. It’s also important to be aware of these changes so as to take full advantage of new capabilities while avoiding disruptions from deprecated features or policy changes.

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Campaign Process Product 101

G2

JUNE 7, 2024

Explore these small business statistics to gain exciting insights into their business activities. Learn more about their success and failure rates.

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Search Engine Land

JUNE 7, 2024

If you’re chasing trends right now to try and spike your traffic – and by that, I mean choosing the tactic of the week, like using generative AI or large language models (LLMs) without investigating their viability or whether they match your strategy and business – it will probably come back to bite you. The pitfalls of trend-chasing: Staying true to your brand In business, there’s a long-standing concept brought back into the conversation by folks like Simon Sinek.

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Intrinsic X-functional Angle Niche 90

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

SaaStr

JUNE 7, 2024

Product is the connective tissue of an organization, it’s what drives innovation and the business forward. Today, Steve Won, 1Password’s CPO, walks us through the key three principles for building a successful multi-product roadmap. First Principle: Create a Virtuous Feedback Loop It’s easy to think of product as an ivory tower, telling our teams what should be built, how it should be sold and how it should be packaged.

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Product GTM Drivers/motivators Launch 87

Search Engine Land

JUNE 7, 2024

For any SEO professional, staying focused and productive can be a challenge. With constant algorithm updates , changing trends and a barrage of emails and notifications, it can feel like you’re always playing catch-up. That’s where deep work sessions come in. Like any skill, developing deep work sessions takes practice. At first, you might find yourself really struggling to retain focus.

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Negotiate Technique Appointment Start-ups 75

G2

JUNE 7, 2024

Creating an online presence with a website doesn’t have to test your resolve. With an easy website builder, you can develop a professional, clean, and effective website in hours.

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Martech

JUNE 7, 2024

The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through the Experience Platform and apparently able to pop up almost anywhere is the new Adobe AI Assistant. Clicking on its icon opens a simple dialogue box into which the user can type natural language questions and instructions.

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Campaign Launch Presentation Conversion 99

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

G2

JUNE 7, 2024

These YouTube statistics will show the state of the video hosting and sharing platform in 2024. Discover how content creators and marketers use it for their work.

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G2

JUNE 7, 2024

Starting and growing a small business is filled with many challenges and exciting opportunities. One fundamental aspect in the process is securing the right financing to fuel growth, manage expenses, and navigate economic fluctuations.

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Finance Growth Process 59