Iannarino

JUNE 7, 2024

Unlock the true potential of consultative selling by mastering high-gain questions that drive meaningful client conversations.

Consult 275

Consult Technique Sell B2B 275

Anthony Cole Training

JUNE 7, 2024

Working with community banks across the country, we understand that now is an important time to have the right people in the right place, asking the right questions, to address the flow of deposits. In this high interest rate environment, consumers are moving excess amounts from checking accounts to higher yielding CDs and alternative products. This presents problems and opportunities for every bank.

Growth 265

Growth Customers Presentation Clients 265

SaaStr

JUNE 7, 2024

So this may seem like a pretty specific post, but it’s a big and real issue I see so, so often these today in SaaS companies at scale, from $20m-$200m+ ARR: They’re reacting to tougher times by going “more enterprise” That can make a lot of sense. But they’re using bigger deals to hide the fact they aren’t growing new customers enough.

Growth 131

Growth Customers Sales 131

Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

Objectives and Key Results 123

Objectives and Key Results Promote Campaign Presentation 123

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max.

Launch 120

Launch Represent Campaign Product 120

Martech

JUNE 7, 2024

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.

Launch 120

Launch Campaign Education Product 120

Heinz Marketing

JUNE 7, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Optimizing Your Attribution Model: How to stay scalable and flexible In today’s marketing landscape, attribution models are crucial tools that allow businesses to understand the customer journey and measure the effectiveness of various marketing channels. By accurately attributing conversions and sales to the appropriate touchpoints, companies can optimize their marketing strategies, allocate budgets more efficiently, and ultimately drive

Customers 115

Customers A/B testing SQL Technology 115

G2

JUNE 7, 2024

Learn how green marketing can pave the way to become an energy-efficient, smart, sustainable and eco-friendly brand while boosting your sales and profits.

Sales 111

Sales 111

Search Engine Land

JUNE 7, 2024

Google announces the v17 release of the Google Ads API, bringing several new features and changes that advertisers and developers need to be aware of. Why we care. The updated version of Google Ads offers a range of new tools and capabilities to help you better manage and monitor the performance of campaigns. It’s also important to be aware of these changes so as to take full advantage of new capabilities while avoiding disruptions from deprecated features or policy changes.

Campaign 101

Campaign Process Product 101

G2

JUNE 7, 2024

Explore these small business statistics to gain exciting insights into their business activities. Learn more about their success and failure rates.

111

111

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Search Engine Land

JUNE 7, 2024

If you’re chasing trends right now to try and spike your traffic – and by that, I mean choosing the tactic of the week, like using generative AI or large language models (LLMs) without investigating their viability or whether they match your strategy and business – it will probably come back to bite you. The pitfalls of trend-chasing: Staying true to your brand In business, there’s a long-standing concept brought back into the conversation by folks like Simon Sinek.

Intrinsic 90

Intrinsic X-functional Angle Niche 90

G2

JUNE 7, 2024

These YouTube statistics will show the state of the video hosting and sharing platform in 2024. Discover how content creators and marketers use it for their work.

72

72

Search Engine Land

JUNE 7, 2024

For any SEO professional, staying focused and productive can be a challenge. With constant algorithm updates , changing trends and a barrage of emails and notifications, it can feel like you’re always playing catch-up. That’s where deep work sessions come in. Like any skill, developing deep work sessions takes practice. At first, you might find yourself really struggling to retain focus.

Negotiate 75

Negotiate Technique Appointment Start-ups 75

G2

JUNE 7, 2024

Creating an online presence with a website doesn’t have to test your resolve. With an easy website builder, you can develop a professional, clean, and effective website in hours.

69

69

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

Martech

JUNE 7, 2024

The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through the Experience Platform and apparently able to pop up almost anywhere is the new Adobe AI Assistant. Clicking on its icon opens a simple dialogue box into which the user can type natural language questions and instructions.

Campaign 112

Campaign Launch Presentation Conversion 112

G2

JUNE 7, 2024

Starting and growing a small business is filled with many challenges and exciting opportunities. One fundamental aspect in the process is securing the right financing to fuel growth, manage expenses, and navigate economic fluctuations.

Finance 59

Finance Growth Process 59