Iannarino
OCTOBER 24, 2023
According to the Sidran Institute, approximately 70 percent of U.S. adults have experienced a traumatic event at least once in their lives. There are two ways humans process these negative events. The first is to believe they have been irreparably harmed. A person who processes trauma with this belief will think they are something less than they were before the trauma.
Partners in Excellence
OCTOBER 24, 2023
Periodically, my friend, Martin Schmalenbach , and I have conversations on the state of “Value Co-Creation,” and selling. Recently, Martin brought up the concept, “Are you an indispensable partner?” My mind started going crazy with the potential of the concept of being an Indispensable Partner. I’m still formulating my thinking on this, but in the spirit of provoking a wider conversation, here are some thoughts: How’s this different from being a trusted adviso
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Force Management
OCTOBER 24, 2023
It’s easy to find a sales training company to help you enable your teams. Google it and you’ll find plenty of options that run the gamut of experience and cost. The challenge lies in finding the right sales transformation solution to help you solve the challenges you’re currently facing and drive the outcomes you need.
Search Engine Land
OCTOBER 24, 2023
Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: I don't think this would count as page 2.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
OCTOBER 24, 2023
Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year.
Search Engine Land
OCTOBER 24, 2023
Google has confirmed that it has removed event rich results from showing under search result snippets. This was confirmed at the Google Search Central live SEO event in Zurich today by Ryan Levering of Google during the Q&A session. What happened. Over the past few weeks or so, some SEOs started to notice that the event rich results were not showing.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 24, 2023
Blog posts are the most common content type found in the top 5 Google positions, a new study has found. Why we care. Multiple CTR studies show most organic clicks go to the top 5 positions on Google Search (around 69% to 74% ). So prioritizing the types of content Google rewards with more visibility is only logical. By the numbers. Blog posts are the most prevalent content type in the top 10 positions of Google Search, excluding home pages, according to a study by enterprise SEO platform BrightE
Martech
OCTOBER 24, 2023
We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns.
Search Engine Land
OCTOBER 24, 2023
AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology.
Martech
OCTOBER 24, 2023
Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
OCTOBER 24, 2023
Dear SaaStr: What Are The Worst Realities of Being An Entrepreneur? The worst reality, which is also part of what makes entrepreneurship so visceral — is the true feeling of Failing With 100% Responsibility. It often doesn’t leave you until $20m, $30m ARR, or sometimes much later, even in SaaS. I remember interviewing Todd McKinnon, founder CEO of Okta (now at $2B+ ARR), saying it wasn’t until $30m ARR or so he felt they weren’t going to fail : You will never, ever feel Failin
Martech
OCTOBER 24, 2023
Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. Investment shifts. Martech investment across 19 categories, which stood at $13.2 billion in Q1 2023, saw a remarkable decrease, plummeting to $3.1 billion in Q2 2023.
SaaStr
OCTOBER 24, 2023
So for many of us, things still seem much harder than they used to be. And yet, overall Cloud spend continues to grow to record levels. In fact, Gartner predicts 2024 spending will grow far faster than 2023, which still grew substantially. Who’s getting hit hard these days are Optional Apps. The ones folks want, but could cut because they already have some of that functionality in their core suite.
Heinz Marketing
OCTOBER 24, 2023
By Tom Swanson , Engagement Manager at Heinz Marketing Forget trying to plan a change out perfectly. I have tried, many times, and it does not work. Change success comes from having a rough plan and getting more specific as you go step-by-step. It is a squishy thing, but that is the nature of it. With each step you take, you get a clearer view of what the next will look like, and over time you start to see the full picture.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
OCTOBER 24, 2023
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year. An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%). Google’s advertising network was down 2.6%, however, this was an improvement on the 5% loss reported in the second quarter of 2023. “The fundamental strength of our business was apparent again in Q3, with $77 billion in revenue, up 11% year over year, driven by meaning
Salesforce
OCTOBER 24, 2023
Here’s a take that may ruffle some feathers: Sales hasn’t changed since the days of merchants trading their wares in Mesopotamia. Not really. Sure, we may have more (powerful) sales tools and new methodologies. We’re even starting to harness AI to predict buyer behavior and respond to it more quickly. But, strip away all the nuanced strategy and tech, and sales remains simple: Identify a need and show how your product or solution meets that need while delivering positive econom
Search Engine Land
OCTOBER 24, 2023
Microsoft has reported its strongest financial quarter to date in Q3 of 2023. Search and news advertising revenue increased 10% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. The rise in search and news advertising revenue marks a significant boost from last quarter’s 3% increase. LinkedIn revenue was also up 8%, with overall revenue in Productivity and Business Processes up 13% to $18.6 billion.
Hubspot
OCTOBER 24, 2023
Interview anxiety is real and can easily shake your confidence. To help you ace your interview, we’ve curated this massive list of interview tips to win over your interviewers with a smile and a stellar conversation. In this article, we’ll break down actionable interview preparation tips and cover: 6 Interview Preparation Tips to Ace Your Interview 10 Key Tips for Acing Zoom Interviews Like a Pro 18 Tips for Perfecting In-Person Interviews tips What to Do After the Interview How to Prepare for Y
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Search Engine Land
OCTOBER 24, 2023
“Skate to where the puck is going.” Simple in theory, but difficult in practice. If next year’s SEO results come from what you’re doing (or not doing) right now, then too many SEOs want to have their cake and eat it, too. They want long-term success. But too often, they are seduced by short-term shortcuts to get there. Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leadin
Highspot
OCTOBER 24, 2023
Sales training can be like sailing the high seas – an always-on adventure where focus, navigation, and teamwork are vital. We’ve curated a collection of the best sales training tips so you can build a program that will put wind in your team’s sails to navigate an uncertain selling landscape and outperform every quarter. What Makes Good Sales Training?
Search Engine Land
OCTOBER 24, 2023
Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales.
Sell Or Die
OCTOBER 24, 2023
TODAY WE ARE HAPPY TO BE WITH - - BEN GAY III – - WHOSE SALES TRAINING MATERIALS - - “THE CLOSERS SERIES” AND “SALES CLOSING POWER!” BOOKS – - ARE SYNONYMOUS WITH PROFESSIONAL SELLING! BEN HAS WORKED CONTINUOUSLY AS A COMMISSIONED SALESMAN SINCE HE WAS 14 YEARS OLD! WHEN HE WAS JUST 18, BEN WAS THE #1 SALESPERSON AT MACY’S/ATLANTA AS WELL AS THE YOUNGEST BUYER IN MACY’S THEN 100 YEAR HISTORY!
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Search Engine Land
OCTOBER 24, 2023
TikTok is testing increasing its video upload limit to 15 minutes. Previously, creators could only share videos that were a maximum of 10 minutes. The social platform is currently trialling this experiment with select users in select markets on its app. Why we care. Brands collaborating with influencers may now have the opportunity to work on longer creatives together.
Search Engine Land
OCTOBER 24, 2023
SEO is a vast and complex practice, part art and part science. Managing an SEO team usually means that you’re taking on the world with some talented people. So, how can you lead an SEO team effectively, helping to grow their skill sets in the right direction? And, critically, how can you keep your team motivated in a world (wide web) of smoke and mirrors?
Search Engine Land
OCTOBER 24, 2023
Google Ads has confirmed it is experiencing issues impacting Display & Video 360. Affected users can access DV360 but may experience latency, see the UI fail to load or get stuck mid-load. The platform has advised reloading the page if the UI doesn’t load properly. Why we care. The issue will likely cause delays for advertisers using Display & Video 360 to create digital marketing campaigns, so it’s important to communicate the situation to the wider team and rest assured tha
Search Engine Land
OCTOBER 24, 2023
While some search marketers may face challenges when collaborating with developers unfamiliar with SEO , it’s not a universal experience. In my decade-plus in SEO, I’ve worked with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. Some SEOs seem to have fallen prey to survivor bias by focusing on problems rather than solutions.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Search Engine Land
OCTOBER 24, 2023
Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents said they expect to invest on 12 in the third quarter of this year compared to the first quarter of this year. Only Meta, Microsoft, and Microsoft’s LinkedIn will get more investment from advertisers, according to the survey.
Search Engine Land
OCTOBER 24, 2023
We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns.
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