Martech

JANUARY 8, 2025

The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in science class, of friction slows acceleration or can stop it altogether. Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. This isnt just a sales problem, either.

CRM 113

CRM Follow-up Sales Prospecting 113

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization.

Objectives and Key Results 103

Objectives and Key Results Growth Engineering Quota 103

Membrain

JANUARY 8, 2025

There are many kinds of capital in a business: Human capital, financial capital, and intellectual capital are well-known types. In the context of the sales team , human capital is the people who do the sales work, and financial capital is the budget available to pay them and help them do their jobs. Intellectual capital is the stored knowledge, experience, and information your sales department owns.

Sales 126

Sales 126

SaaStr

JANUARY 8, 2025

So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. It’s been a tale of two worlds.

Non-Profits 82

Non-Profits Contract B2B Growth 82

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Martech

JANUARY 8, 2025

Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on a Forrester survey of 325 marketers in Q4 2024 supported by TruAudience from TransUnion. It’s the complexity of the stack, Forrester concludes, that is throwing up increasing barriers to delivering personalization, scaling marketing efforts, onboarding AI and making marketing spend efficient

Retail 65

Retail Technology Technology Networking 65

G2

JANUARY 8, 2025

Ive tested countless OS software over the years. Here are my 7 best operating systems for 2025 with their pros and cons to help you find the right fit.

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G2

JANUARY 8, 2025

Explore the importance of trust in B2B branding with insights from Focus Lab's CEO Bill Kenney, including strategies for transparency in the age of AI.

B2B 59

B2B Trust 59

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Literally. Somehow, the deal slips through your fingers, and so does the prospect. Youre left wondering where it all went wrong.

Intrinsic 45

Intrinsic Sell Objectives and Key Results Technique 45

Martech

JANUARY 8, 2025

Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Capabilities Lytics will bring include: Real-time engagement data and audience insights for both known and unknown visitors to sites powered by Contentstack.

Customers 74

Customers Process Product 74

SaaStr

JANUARY 8, 2025

So whats better: X/Twitter or LinkedIn? Im not a social media expert, but we ended last year with about the same views (40,000,000) and followers (250,000) on both. So at least I can share a few learnings: #1. X and LinkedIn perform about the same for us in terms of driving traffic to SaaStr.com itself It used to be different, but in 2024, they both drive about the same amount of traffic to SaaStr.com (about 15% total) and about the same amount of attendees to events #2.

B2B 69

B2B Conversion 69

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Adaptive Business Services

JANUARY 8, 2025

Right before Christmas, the Nimble team onboarded me to Phase I on the new email marketing platform as a beta tester. I expect that this phase, at the very least, will be available to you sometime this month. Here is what you need to know and to prepare for The new platform will utilize existing Nimble features – From a practical standpoint, you will still send emails, group messages, and message sequences exactly the same way that you do now.

CRM 62

CRM Contact Trust Consult 62

Salesforce

JANUARY 8, 2025

Great organizations take the time to reflect on how they could improve and the customer service industry is no exception. With artificial intelligence and AI agents like Agentforce bringing new and exciting possibilities into the customer support space, now is a great time to set your customer service resolutions for 2025. Not sure where to start? Based on my conversations with leaders in customer service and technology and product development, here are some resolutions you may want to consider

Service 52

Service Customers Start-ups Contact 52

Salesforce

JANUARY 8, 2025

Introduction The development of multimodal language models (MLMs) such as GPT4-V and BLIPs [1,2] have enabled many multimodal applications such as answering complex image-based queries; for example, “How many students are raising their hands in this image?” These models rely heavily on instruction datadatasets that pair visual content with corresponding questions and answers.

Pipeline 52

Pipeline Represent 52