Iannarino

MAY 22, 2024

Struggling to stay focused in a world full of distractions? Here’s how to reclaim your attention.

Product 253

Product 253

Partners in Excellence

MAY 22, 2024

Disagreement is part of life and business. Disagreement is, probably, a fundamental to change and growth. After all, if we are always in agreement, we would never challenge ourselves and others to think differently, to consider something new. But we struggle with disagreement, too often we deal with it poorly. We may seek to avoid it, burying our heads in the sand, never considering a different point of view.

Teamwork 139

Teamwork Construction Growth Conversion 139

Martech

MAY 22, 2024

In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. We will end by talking about setting up effective feedback loops to ensure continuous growth and improvement as well.

Campaign 129

Campaign Launch Technique Strategize 129

Partners in Excellence

MAY 22, 2024

There’s a certain comic arrogance in the discussion, “Will AI Replace (or Augment) Sellers?” As usual, it’s the self centered focus too many have about selling. Somehow, we never take time to think about whether AI will replace buyers. The degree to which AI replaces buyers will have a greater impact on sellers than AI taking sales related tasks, consequently reducing the need for sellers.

B2B 136

B2B Technology Technology Sell 136

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

SaaStr

MAY 22, 2024

OK Gartner is NOT a SaaS or Cloud company. But — it’s one that is very important to many of us that sell into the enterprise. Its research and reports in enterprise software are critical. And … 92% of its revenue is from subscriptions. So while not SaaS, it is “Research as a Service” Or something like that. Given how critical its research is in selling to the enterprise, I wanted to take a look at its business.

Cross-sell 119

Cross-sell Quota Contract Price 119

Martech

MAY 22, 2024

In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating content that resonates across various audiences and platforms.

Legal 117

Legal Customers Technology Technology 117

Martech

MAY 22, 2024

You know data is central to everything we do because it’s the subject of a number of cliches. The first of which was probably “data is the new oil.” The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires.

Transportation 115

Transportation Healthcare Campaign Cross-sell 115

Search Engine Land

MAY 22, 2024

SEO job listings have declined by 37% year-on-year, with mid-level roles being most impacted, according to a new analysis. Also, there was a “resurgence” in remote SEO roles during Q1. But only 18% of SEO job listings provided a salary (or salary range), according to the SEOJobs.com report. Why we care. Just two years ago, we were in a period called the Great Resignation (a.k.a., the Great Reshuffle ), when job listings were abundant and hiring was a huge challenge for companies.

106

106

Martech

MAY 22, 2024

In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Co

Retail 112

Retail B2C B2B Trust 112

Search Engine Land

MAY 22, 2024

In the latest case of tell and don’t show, Google’s VP/GM of Advertising (Ads on Search/Google Properties) Shashi Thakur was interviewed by Marketing Brew about whether users will click on links in AI Overviews. His response: “We are seeing that happen.” But when asked whether he would share any stat or research to back that claim up, he responded: “No stats to share at this moment.” Why we care.

Manufacturing 103

Manufacturing 103

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

MAY 22, 2024

Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search.

Engineering 111

Engineering Finance Follow-up Launch 111

Highspot

MAY 22, 2024

This week at the Microsoft Build conference in Seattle, Jeff Teper, President – Microsoft 365 Collaborative Apps and Platforms, showcased Highspot being one of the first companies to deliver direct integration with Microsoft 365 Copilot and Copilot for Sales to our customers. This builds on our longstanding partnership to expand the use cases and impact of generative AI (genAI).

GTM 98

GTM Represent Launch Engineering 98

Search Engine Land

MAY 22, 2024

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to reach and convert prospects who have never engaged with your business. However, using NCA effectively requires a strategic approach. Simply enabling it won’t automatically deliver new customers.

Customers 96

Customers Campaign Conversion Follow-up 96

Membrain

MAY 22, 2024

In the 1989 movie, Field of Dreams, the main character hears a whisper that tells him if he builds it, “he will come.” It turns out to be true. This phrase has become popularized in business as “If you build it, they will come.” Meaning that if you build your product, venue, or solution, the customers will show up.

Product 87

Product Customers 87

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

Search Engine Land

MAY 22, 2024

Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. Marigold’s latest white paper highlights six practical applications of this technology, including: Ideation: Overcome creative blocks and generate fresh ideas Copy Adaptation: Tailor content to different target audiences Image Generation: Produce unique visuals that complement your brand Text Summarization: Condense large volumes of text into concise summaries C

Engineering 93

Engineering Technology Technology 93

Martech

MAY 22, 2024

In 2024, the ability to deliver personalized experiences at each touchpoint in the customer journey is a firm expectation of your buyers. Automation helps you meet this demand efficiently, ensuring that every interaction is timely and relevant, significantly enhancing the customer experience and fostering stronger relationships. Let’s break down how to use automation for the best engagement at every customer touch point.

Customers 75

Customers A/B testing Sports Campaign 75

Search Engine Land

MAY 22, 2024

When it comes to expertise, experience, authoritativeness and trustworthiness ( E-E-A-T ), SEOs have been eating up what Google’s been serving – that it’s not just about what you say (content); it’s about who’s saying it (content creator) and where (host website). There is no doubt that you can craft content with E-E-A-T in mind and that you can ensure a brand’s website displays E-E-A-T signals.

Manufacturing 83

Manufacturing Follow-up Contract Start-ups 83

G2

MAY 22, 2024

The testing industry is changing fast, and QA teams must adapt. The future of software testing involves testing more holistically with the power of AI/ML.

Networking 59

Networking 59

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Search Engine Land

MAY 22, 2024

In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating content that resonates across various audiences and platforms.

Legal 82

Legal Customers 82

TaskDrive

MAY 22, 2024

AI for email management is disrupting the world of marketing and sales. Discover its benefits and the tools that can help you unlock email success. The post AI for Email Management: Why It’s a Match Made in [Digital] Heaven + 11 Must-Have Tools appeared first on TaskDrive.

Sales 40

Sales 40

SaaStr

MAY 22, 2024

We’re almost there!! SaaStr Europa 2024 !! And half the fun is meeting new work friends and colleagues. We’ll do 100s and 100s of braindates, roundtables and more at the venue, but parties after are another great chance to meet new friends. A current list: June 3 : VIP Opening Reception at Il Bacino Across The Street From The Venue This is a great outdoor venue literally across the street from the venue.

Pitch 130

Pitch Networking Meeting Closing 130

Martech

MAY 22, 2024

Today, Adobe announced Adobe Express for Enterprise, enabling businesses to streamline and accelerate content creation while remaining on-brand. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3 and serves as a hub for using Firefly genAI tools. The company also announced Generative Remove in Adobe Lightroom, allowing content creators of all stripes to use genAI features for photos.

Price 114

Price Presentation Customers Process 114

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Search Engine Land

MAY 22, 2024

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. There have been mixed emotions around the many AI updates ( Boris Beceric used AI to count the number of AI mentions – 101). Performance Max updates fell on the positive end; B2B being overlooked upset others; and lots more emotions fell in between.

B2B 94

B2B Lead generation Consult Launch 94