Wed.Nov 06, 2024

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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.

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The “Things We Don’t Want To Do”

Partners in Excellence

Regardless our role, there are certain aspects of our jobs we don’t like. They are the things we don’t like or want to do. They vary for each of us. For individual contributors, it may be prospecting, admin tasks, researching our customers, managing our pipelines, dealing with all the minutiae of moving deals forward, and on and on For managers, it may be hiring, coaching, dealing with poor performers, understanding performance data, and on and on.

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. These updates will give you deeper insights into your processes and more flexibility in your marketing efforts.

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RevOps Can And Must Do Better!

Partners in Excellence

It’s “strategic planning season” for many companies. I sit in countless discussions and reviews, led by RevOps teams. They are presenting the strategic goals and numbers for the coming year. In addition, there have been a lot of RevOps conferences, where these leaders talk about developing the function. While none of these discussions have been “wrong,” I worry that so much more can be accomplished.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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5 Interesting Learnings from Atlassian at $4.75 Billion in ARR

SaaStr

So Atlassian is on a bit of a tear. Revenue growth is up 21% overall, and subscription growth is up 33% — at almost $5 Billion in ARR. Wall Street is happy. It’s driven Atlassian stock up +28% after the results: Is SaaS back? Let’s dig in. 5 Interesting Learnings: #1. Raising Guidance and Growth Rate for Cloud Revenue To +24% a Year That’s pretty darn impressive growth at almost $5B in ARR, and just as importantly, they’re raising their prediction here. #2. 500

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Nimble CRM Tips and Updates – November 6 2024

Adaptive Business Services

Welcome to the latest edition of Nimble CRM Tips and Updates! We have a lot to talk about today! New and Upcoming Nimble Updates For mobile users, Nimble has released daily alerts for iOS and Android. Read about them here. Nimble’s new message inbox has been released and it is awesome! Much cleaner and easier to navigate! They have also added an option, when composing a message, to track link clicks only as opposed to opens and link clicks.

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8 Best Free Video Conferencing Software in 2024

G2

Ping! Another meeting invite lands in your inbox. You cringe, remembering the last video call when your audio dropped out halfway through your slide deck. Video conferencing has become as essential as caffeine, but the wrong video platform can leave you looking and feeling embarrassed.

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What makes content go viral, backed by research

Martech

What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitc

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Top 5 Free Property Management Software for 2024

G2

If you work as a property manager, you know that the paperwork never ends. Add to that tenant requests, maintenance issues, and rent collections, and it’s easy to see why you might need a little assistance.

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Balancing storytelling, culture, martech and AI for long-term profitability

Martech

Let’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have guessed this is about money. I am always interested in improving today’s revenue but passionate about long-term profitability. Given that this is a coin and it’s about your company, we can also say one side is very human and the other is all tech.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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What Is Network Traffic Monitoring? Explore It's Role in Security

G2

Network traffic monitoring refers to the process of analyzing data passing through a network to improve protection. Explore its role in cybersecurity!

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What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg

SaaStr

On the last installment of Workshop Wednesday , where we bring you some of the best SaaStr speakers live with new content and to answer your questions live on Wednesdays— SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital share what really matters in SaaS for 2025. Will 2025 Be The Year Of The “It’s Just Time” IPO?

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Omni Lab Co-founder on Why Your Marketing Channel is Not the Problem

G2

Learn why your marketing channel might not be the problem and how to optimize your strategy for better results with Omni Lab's Co-founder, Jonathan Bland.

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Transforming Telecom Maintenance: How AI Streamlines Asset Management

Salesforce

There’s a major shift underway in field service in the communications industry – a move away from traditional, reactive models toward proactive and predictive. The way telecom asset management has traditionally been handled – equipment would break, and the service team would respond – is inefficient, costly, and leads to significant downtime. In telecommunications, where assets can include vast and dispersed networks of field service and hardware, from cell towers to fiber facilities, ensuring i

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Illegal Interview Questions to Avoid Asking in Job Interviews

G2

Here are some illegal interview questions you should avoid asking or answering.

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How Calm's CEO Manifested a Meditation Empire [Trends Interview]

Hubspot

Michael Acton Smith built an empire on the back of a stressed-out society. Okay, that sentence sounded better in my head, and upon looking at it in print, it‘s pretty imposing — not exactly in keeping with the spirit of Acton Smith’s meditation and mindfulness app, Calm. Still, it‘s true (even if it’s not totally on-brand). Since its inception in 2012, Calm has gone on to amass over 4.5M paid subscribers, tally over 100M downloads, and be valued at over $2B in its latest funding round.

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The Power of the Host's Voice: How to Build a Customer-Centric Brand

G2

Customer-centricity can help a brand differentiate itself in a crowded market, but customers and prospects must see that differentiated approach to do so.

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AI Forecasting Techniques: How They Work, Models & Challenges

Hubspot

One of the most incredible AI forecasting success stories I know is from Target, the Minneapolis-based retail giant. Back in 2002, when Target hired statistician Andrew Pole, Target’s revenue was $44 billion. By 2010, its revenue had soared to $67 billion. Target achieved this by using customer data to forecast buying behavior and corner the baby-on-board market.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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8 Best Free Construction Estimating Software in 2024

G2

Nothing in the construction industry comes for free. Landing a new construction project involves critical cost estimations and budget approvals. Getting these approvals isn’t easy because vendors and contractors always quote high prices for their services.