Martech
APRIL 9, 2025
AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?
Sales Pop!
APRIL 9, 2025
Most people experience a sleepless night when things seemingly beyond their control go haywire in their careers and businesses. This can be nerve-wracking for those who are avid observers of how the news affects all markets, including employment and business itself. One critical element is to realize that no one person knows and understands all the issues underlying the upset, or how to respond appropriately.
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SaaStr
APRIL 9, 2025
So who will benefit the most from AI in B2B? The hot new start-ups, rocketing to $100m ARR in record time? Or … the established leaders, who can add AI onto their apps and not just expose vastly more functionality, but leverage all that existing customer data, to create something brand new and fresh? We’re watching. AI has already completely rebooted many older leaders in the contact center, from Zendesk to Genesys to Intercom, which now are truly AI-first and thus in many ways radic
Salesforce
APRIL 9, 2025
The majority of sales representatives experience burnout likely many on your team. Gartner found that 90% of sellers report feeling burned out from work. When this happens, salespeople feel crunched, and sales quotas feel out of reach. Quota relief can help burnout. Sales leaders take the pressure off their team for a bit so they can recharge, which prevents burnout and gains trust.
Speaker: Frank Taliano
Document-heavy workflows slow down productivity, bury institutional knowledge, and drain resources. But with the right AI implementation, these inefficiencies become opportunities for transformation. So how do you identify where to start and how to succeed? Learn how to develop a clear, practical roadmap for leveraging AI to streamline processes, automate knowledge work, and unlock real operational gains.
Hubspot
APRIL 9, 2025
Not all sales shortcuts are created equal. Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Others save you time but damage your results meaning youll ultimately be less productive for using them. As the expression goes, If you dont have time to do it right, you wont have time to do it again.
Martech
APRIL 9, 2025
Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing. See terms. Google’s taking an ecosystem approach to agentic AI (and Salesforce is included) Salesforce may be making the most noise in agentic AI, but Goo
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
APRIL 9, 2025
If your B2B deals keep stalling after a great start, you're likely stuck in the sales middle gameheres how to navigate it like a pro.
Adaptive Business Services
APRIL 9, 2025
I hope that you will find this interesting! I have always been a strong believer in doing research prior to engaging with a client or prospect. Im looking to get a better feel for them professionally and personally. Im also looking for commonalities and talking points. Traditionally, I have compiled this information by visiting their social profiles as well as their websites.
Highspot
APRIL 9, 2025
In theory, leading a banking and lending sales team should be simple: set the strategy, support your team, and drive growth. In reality, its much more complicated. Clients expect tailored, high-touch experiences. Regulators like the FDIC, CFPB, and OCC expect full compliance. Meanwhile, new rulesfrom heightened UDAAP scrutiny to evolving CRA modernization effortsadd even more complexity.
Topline Leadership
APRIL 9, 2025
Having collaborated with hundreds of sales managers for over three decades, Ive gained insights into the pivotal sales management skills that distinguish success from mediocrity. This article highlights four key practices that exceptional sales managers implement, setting them apart from their peers. 1. Superior sales managers observe their salespeople differently A common mistake I see.
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Membrain
APRIL 9, 2025
As Ive written elsewhere, I have been studying Cornells Cabrera Lab's work for a while now, learning to apply their Systems Thinking framework, DSRP, in a complex sales environment. Im proud to announce that that relationship has produced a joint academic paper, Structured Thinking Structures Sales Opportunities that Win , with Derek Cabrera and me as the authors.
G2
APRIL 9, 2025
Payroll software helps you automate payroll in a company while ensuring compliance and various other factors. But when you start shopping around, you will likely be puzzled by the pricing.
Hubspot
APRIL 9, 2025
Being a managing partner isnt just about having a leadership title it means balancing ownership, strategy, and daily operations in a way that directly shapes the success of a business. And in partnerships and LLCs, where leadership structures differ from traditional corporate models, this role is even more critical. While writing this blog post, I spoke with plenty of managing partners who never planned on becoming one it just happened.
G2
APRIL 9, 2025
Welcome to the new frontier of marketing, where creativity meets risk management, and AI is both your greatest ally and potential Achilles' heel. This is a time when marketing teams arent just creating catchy slogans but also tackling the complex challenges of digital regulations, AI risks, and data privacy concerns.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Heinz Marketing
APRIL 9, 2025
By Maria Geokezas , Chief Operating Officer at Heinz Marketing AI is all the buzz in B2B marketing right nowand lets be honest, its causing a lot of anxiety. Whether you’re a CMO, a marketing ops pro, or a content manager just trying to hit deadlines, the rise of AI has probably made you wonder: Is my job safe? or Am I falling behind? Good news: you’re not alone, and most of the worry?
G2
APRIL 9, 2025
When rapid innovation turns your world upside down, you have two choices. You can look at it like a storm to be survived, or a sharp curve in a racetrack to lean into.
Martech
APRIL 9, 2025
I recently bought a pair of Beats headphones not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they were good enough for King James, they must give me at least a sliver of his focus, drive or swagger. After wearing them to the gym a week, I asked my workout buddy if I seemed more intense.
G2
APRIL 9, 2025
At G2 Reach Europe last month, Jamie Anderson from UserTesting and G2 CMO Sydney Sloan shared insights on how businesses can combine human insight and AI innovation to create standout customer experiences. With a career spanning from marketing leadership to President of Global Field Operations, Jamie brings a practical, no-nonsense perspective on the challenges marketing teams face.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
APRIL 9, 2025
The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. “You have to tear up your 2025 strategy and start afresh,” said Ewan McIntyre, chief of research and VP analyst for marketing at Gartner. “Unles
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