Thu.Dec 26, 2024

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Our Most Popular Resources for Sales Leaders in 2024

Force Management

As we wrap up another year, it's time to reflect on the resources that have resonated most with our sales leadership community. From actionable strategies to insightful discussions, these pieces have provided valuable guidance to help leaders navigate the complexities of sales leadership. Check out our top visited resources of 2024.

Sales 127
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Gong: $100k Deals Take About 70 Days to Close

SaaStr

Gong has its 2025 State of Revenue out. You can grab it here. In general, the report ties to what were seeing everywhere in SaaS. Were ending the year in general with stronger growth that the prior year. Gong also looked across its entire customer base to measure deal velocity. The findings arent much different from what weve discussed before at SaaStr, but still very helpful to see, given how much data they are pulling from: On average, $100k deals take about 70 days to close.

Closing 96
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Customer experience tools and strategies: 2025 Predictions

Martech

Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.

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Dear SaaStr: Is it Wisest to Approach One Investor at a Time?

SaaStr

Dear SaaStr: Is it Wisest to Approach One Investor at a Time? No. First, it takes too long. If a VC doesnt know you, and you arent a super hot start-up, even if you do get a term sheet it may take months. Yes, term sheets get done in one day. I havent done that, but Ive done handshake deals in one day in maybe 50% of my investments (i.e, if X, Y and Z are true then Im in).

Price 82
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Google tightens ad policies to align with Search spam rules

Martech

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. Site owners impacted by manual actions are notified through Google Search Console, providing them with an opportunity to address the issues.

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What is Costs to Run Wikipedia: $3m in Hosting; $107m in Salaries

SaaStr

So Wikipedia publishes its financials each year, although Id never taken a close look before. Its interesting. As a Top 10 website: Wikipedia only spends $3m on hosting. I would have thought a lot more. Wikipedia spends $107m a year on salaries. Given that all the content is free and community-edited, I would have thought less. My guess probably would have been $20m / $40m or so. $20m for hosting, $40m for salaries.