Iannarino

FEBRUARY 26, 2024

Imagine you are responsible for surveying the entire population of buyers to assess where they are in their buyer’s journey. With just over 33,000,000 companies in the United States, how would you go about this project? How would you figure out what companies are buying and what they need now? This would be an impossible task because, each day, the situation for millions of companies changes faster than you could collect the information.

B2B 199

B2B Sales 199

Search Engine Land

FEBRUARY 26, 2024

Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without the right guidance. Fortunately, there are techniques you can use to make AI-written text more human-like, engaging and fun to read. This article will explore ways to get more life-like, conversational content from AI.

Niche 129

Niche Follow-up Technique Education 129

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. In the meeting, you’re asked to work with IT and identify the tools you can cut to save the company millions. Are you ready for that meeting?

Finance 125

Finance Teamwork Technology Technology 125

Search Engine Land

FEBRUARY 26, 2024

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable and suitable for indexing. This article tackles: Why technical SEO matters for video content. Self-hosting or embedding videos.

UX 125

UX Engineering Follow-up User Experience 125

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Salesforce

FEBRUARY 26, 2024

When you think of a copilot, the first thing that comes to mind is probably an airplane. Until now, a copilot has been that person sitting in the second chair in the cockpit, helping the captain on your flight. But sometime last year, the term “copilot” started to trend in a big way in the artificial intelligence (AI) space. Take all of the generative AI technology you’ve come to know and love in apps like ChatGPT, Bard, and Einstein.

Healthcare 111

Healthcare Real Estate CRM Finance 111

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. The report covers a wide digital landscape and includes the results of their client survey, as well as insights and strategies for addressing the pain points and goals marketers face this year.

Lead generation 125

Lead generation B2C Niche Growth 125

Search Engine Land

FEBRUARY 26, 2024

Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. Justice Department. Google argues that the failed sale highlights that Bing lost out because it is an inferior search engine, not because Google has made the search market unfair for its competitors, per CNN.

Territory 113

Territory Engineering Market share Sell 113

SaaStr

FEBRUARY 26, 2024

So this is a simple post, in some ways, but I think an important one for leaders. These days, it seems like even more folks are quitting, not working out, etc. etc. We all saw the Cloudflare sales rep on social media not work out. And there were so many comments, thoughts, and more. It reminded me of a golden rule it took me years and years to figure out: If a new hire doesn’t work out, it’s always 100% your fault What do I mean?

Education 99

Education Trust Meeting Sell 99

Martech

FEBRUARY 26, 2024

Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if i

Government 100

Government Legal Manufacturing Contract 100

Salesforce

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important. Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence pla

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Government Represent Presentation Prospecting 90

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

FEBRUARY 26, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Price Strategic planning Referrals Sales 94

G2

FEBRUARY 26, 2024

Discover the key statistics driving the evolution of streaming services and enhance your understanding of the dynamic multimedia industry.

Service 98

Service 98

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Together with Michelle Martinez (partner/co-founder, Seicho Syndicate), Carol Mendenhall (senior director, marketing operations, Thomson Reuters) and Paul Wilson (chief strategist, GTM Systems Inc.), he’ll be discussing how MOps should prepare their stacks and teams for customer experienced-based AI.

GTM 89

GTM Consult Technology Technology 89

Salesforce

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. These timesavers demonstrate the power of an AI assistant, or copilot. It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work.

Retail 89

Retail CRM Contract Gaming 89

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

SaaStr

FEBRUARY 26, 2024

Building off the popularity of our AI Day at last September’s SaaStr Annual , we’re bringing it back online this March on Wednesday, March 27th for a completely live, digital event that will bring the global SaaStr community together with the brightest innovators in Artificial Intelligence for a day of digital content. (And don’t worry we’ll be bringing it back to the Annual this September too.

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Meeting Follow-up 78

Hubspot

FEBRUARY 26, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. A while back, I was at the park, and my phone rang. I rarely get phone calls, and I usually ignore them. This time, something felt different. I decided to pick up. Bad move — it was a salesperson. Him: Hi this is Sean calling from Bulletproof Lead Gen.

Prospecting 78

Prospecting Healthcare Manufacturing Pitch 78

Sales Pop!

FEBRUARY 26, 2024

Hey all, it’s John Golden here. I recently had an enlightening chat with John Crowder , VP of Healthcare at Integrity Solutions. We discussed the huge impact emotions and coaching have on sales teams. Here are some top takeaways. Sales Leaders Set the Tone John and I talked about how sales managers shape team engagement and performance. We agreed the #1 reason people leave jobs is their boss.

Healthcare 59

Healthcare Relationship building Pitch Sales 59