Fri.May 17, 2024

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Relationship Selling Begins with Asking the Right Questions

Anthony Cole Training

According to the 2023 Edelman Trust Barometer, “Only 59% percent of the 32,000 global respondents to the firm’s 23rd annual trust and credibility survey trust financial services to do what is right, compared to 75% who trust technology and 71% who trust education and food & beverage companies — the top 3 most trusted industries. In the United States, 57% of consumers trust financial services, an increase of 9 percentage points over 2022 findings.

Sell 280
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How to Develop a Winning Customer-Centric Sales Strategy

Iannarino

Discover the secrets to transforming your sales approach and boosting your success rates with a customer-centric strategy.

Customers 141
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What Our Leaders “Owe” Us

Partners in Excellence

As individual contributors, we are conditioned to think about what we owe our managers and leaders. Are we getting all our tasks done–making the calls, doing the outreach, meeting with customers, progressing deals, keeping our reporting updated. We are conditioned to think about hitting our goals and numbers, keeping our performance up, perhaps to keep our managers off our backs.

Trust 139
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Why advertisers can no longer trust Google

Search Engine Land

The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Trust 137
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Increase efficiency with AiSDR

Sales Pop!

AiSDR is a tool that transforms the approach to email campaigns, offering innovative ways to automate and optimise processes. Using artificial intelligence, AiSDR [link] analyses customer data, allowing businesses to create personalised emails that best match the interests and needs of each recipient. This ensures that messages are engaging and relevant to the audience, which in turn increases the effectiveness of campaigns and boosts customer engagement.

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Cutting through the hype: Generative AI adoption in B2B

Martech

Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. But here’s the wet blanket: If AI adoption was as straightforward as these posts suggest, why does nearly everyone find themselves with a case of the hives when they think about it?

B2B 126

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Is Google a monopoly? The DOJ’s case in 11 slides

Martech

The Department of Justice made a pretty damning argument in its anti-trust case against Google. Judging by the government’s closing summary, the tech giant seems to have done everything wrong if it didn’t want to look like a monopoly. This is, of course, a very biased view. However, it’s worth looking at to understand the basis for the lawsuit. Here, using slides from the DOJ’s summary, are the main points of the case.

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Creating Marketing Program Workflows to Align Teams

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In large organizations, misalignment of marketing goals and objectives can lead to wasted resources and missed opportunities. Creating structured marketing program workflows is a proven method to align subteams and streamline operations, ensuring everyone works towards common objectives.

Campaign 115
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Why startups need more than just press releases

Martech

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. Add earned media — a specific type of PR — to the mix, and things get even murkier.

Legal 120
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TikTok now testing 60-minute video uploads

Search Engine Land

TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care. TikTok is already a powerful discovery engine , but the ability to upload 60-minute videos opens up TikTok’s potential as a platform to host long-form branded video content – rather than breaking up videos into multiple parts.

Education 104
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Investment in martech companies down 87% vs. Q1 of 2023

Martech

CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year over year, a significant increase in new products and more. Investment shifts. Investment in martech companies was spread across 27 categories and significantly increased from only $699 million in Q4 2023 to $1.8 billion in Q1 2024.

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31 of the Latest Generative AI Infrastructure Statistics in 2024

G2

Generative artificial intelligence (AI) infrastructures make it easier to develop and deploy scalable generative models. They combine natural language understanding and machine learning (ML) technologies to help organizations aggressively create an efficient, scalable, and secure training environment.

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The Business Acumen Value of Understanding the Contribution Margin

The Advantexe Advisor

One of the best sources of inspiration for my blogs is actual learning moments coming directly from the classroom. This afternoon one of my teams engaged in a very complex high-tech industry business simulation asked for a “micro-lesson” around the concept and importance of the Contribution Margin. I shared some insights with the participants, and I promised I would turn the conversation into a blog.

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The Power of Market Validation and Strategic Experimentation

Predictable Revenue

Explore aspects of market validation, the importance of founder-led selling, and how strategic experimentation can drive growth. The post The Power of Market Validation and Strategic Experimentation appeared first on Predictable Revenue.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Essential SEO Strategies for Plumbers: Boost Your Business with Proven Techniques

The Digital Technology

Bringing in new guests is your first priority as a plumber. Given the fierce competition in this industry, you must use SEO for plumbers together with all other accessible marketing channels to maximize your success.

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Navigating the AI wars: Winning SEO strategies for brands

Search Engine Land

As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future. It’s actually not such a bold prediction if you have been in the search space for a while. Data has shown time and time again that searchers don’t want to “search” but “find.” AI will finally make that happen, which is why every major tech company is shifting its focus to it.

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How to archive your Universal Analytics historical data

Search Engine Land

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. With little more than a month until the deadline, if you have not done so by now, your organization needs to prioritize archiving your historical data.

SQL 113