Iannarino
JANUARY 11, 2024
Discover innovative strategies for competitive displacement in sales and learn how to secure the largest clients in your territory.
Force Management
JANUARY 11, 2024
Many sales organizations struggle with building consistent, qualified pipeline because their sales teams are spending too much time “working around the opportunities.” The key to driving qualified pipeline is focusing your team on the territory, not the opportunities. When your sales team views their territory as their own business unit, they’re more accountable for the forecast and able to execute on next-level pipeline building.
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Martech
JANUARY 11, 2024
When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook
Salesforce
JANUARY 11, 2024
With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Soon, major email service providers (ESPs) Gmail and Yahoo are strengthening their domain authentication requirements.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SaaStr
JANUARY 11, 2024
So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. Or at least, they hoped so. A magic cure for sales costs that are just too high. What if we just add a Free edition? Sometimes it does work. I mean, Canva’s metrics for example are just awesome. $500k in revenue per employee at $2 Billion in ARR, and profitable.
Search Engine Land
JANUARY 11, 2024
OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JANUARY 11, 2024
The Consumer Electronics Show is on in Las Vegas and this year the magic buzzword is AI. SK Group’s AI Fortune Teller is proof that conmen’s jobs are now at risk: It “reads” fortunes by taking a picture of you and having you pick a card from an on-screen deck. Fortunately (see what I did there?), this is going no further than the show floor. Bird watching is a splendid, relaxing pastime that anybody can do.
Search Engine Land
JANUARY 11, 2024
Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Simply proclaiming your own expertise and trustworthiness is not enough. What other sites say about you carries more weight. This explains the long history of link building in SEO. Links still matter for quantifying E-E-A-T. But amassing links solely for quantity won’t do much for your brand.
Martech
JANUARY 11, 2024
Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.
SaaStr
JANUARY 11, 2024
Dear SaaStr: Is it Normal for Series A, B and C Investors to Buy Up Previous Seed Investor’s Equity? Yes. It’s much more common today than in the past, if not quite as common as 2021 ? Right now in fact, I have two portfolio companies doing Series B and C rounds where there is “secondary” for the earliest investors. Where the pre-seed investors can sell into the higher priced, later stage round.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Martech
JANUARY 11, 2024
Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions.
Search Engine Land
JANUARY 11, 2024
Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Why we care. This solution has the potential to minimize the back-and-forth between creative and media teams during editing tasks, freeing up time for increased investment in strategic activities, such as audience analysis, to enhance optimization effectiveness.
Martech
JANUARY 11, 2024
The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. The deal, announced Wednesday, is subject to approval by TechTarget shareholders. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities.
Partners in Excellence
JANUARY 11, 2024
Differentiation is critical. We know it. We invest a lot of time and effort in differentiating our products and services from the alternatives. We do endless feature-function comparisons. We carefully construct comparative checklists, identifying the capabilities that set us apart from other offerings—always making sure we check more boxes for our offerings than the competition checks off.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
JANUARY 11, 2024
TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging ads are essential for brand awareness, visibility, and conversions. If non-skippable ads are reducing engagement, it may be more effective to experiment with skippable ads to enhance viewer experience and improve campaign performance.
Martech
JANUARY 11, 2024
Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey. In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation.
Search Engine Land
JANUARY 11, 2024
Google is changing the Google Assistant, removing and changing dozens of features that some of you may have become accustomed to. Google said these changes are aimed to “focus on quality and reliability,” adding it will “ultimately make it easier to use Assistant across devices,” the company wrote. With these changes, Google also has laid off hundreds of employees who worked on Google Assistant.
G2
JANUARY 11, 2024
Season 1 of the GTM Innovators podcast has been a journey of exploration and discovery, where I’ve uncovered some of the best strategies, technologies, and mindsets that drive successful go-to-market (GTM) initiatives.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Membrain
JANUARY 11, 2024
Are you engaging in sales coaching as much as you think you are? Sometimes, salespeople feel like they’re being coached much less than their managers think they are coaching. This happens because most sales managers are never taught the difference between coaching and managing, and when each one is appropriate.
Search Engine Land
JANUARY 11, 2024
Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.
Sales Pop!
JANUARY 11, 2024
Systematic goal setting and tracking progress are essential for achieving your desired success. Although it may appear time-consuming, establishing a rhythm for setting and achieving goals will help you realize success more quickly. Read the guarded sales secrets to help you exceed your goals. Like me, avid goal-setting and achievement may become a newfound habit that works exceptionally well.
G2
JANUARY 11, 2024
Unlock a smooth transition to SAP S/4HANA with SAP DevOps. Gain insights on simplifying your migration, training users effectively, and enhancing your agility to meet S/4HANA implementation timelines quickly and safely.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Salesforce
JANUARY 11, 2024
You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. But a goal without a plan is just a wish. And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront.
G2
JANUARY 11, 2024
You go to the hospital for a routine checkup. When you enter the doctor's office, reception quickly looks up your electronic health records (EHR) in an app. It includes your latest test results and possible diagnoses.
Salesforce
JANUARY 11, 2024
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. But before you start dreaming of the commission that comes with big-ticket business sales, there’s a lot you need to know about connecting with buyers and influencing their decision to purchase products or services for their companies.
Predictable Revenue
JANUARY 11, 2024
In the latest episode of the Predictable Revenue Podcast, Colin Stewart dives into a conversation with Saravana Kumar, from Kovai.co. The post Scaling from Startup to Success with Saravana Kumar appeared first on Predictable Revenue.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
G2
JANUARY 11, 2024
G2 has long been a trusted tool by B2B marketers who have relied on the marketplace to source customer feedback, leverage it for marketing content, and embrace buyer intent data to find and target in-market buyers. In a world where it’s crucial for sales and marketing to be aligned, Sales teams can also benefit from G2’s solutions and data.
Search Engine Land
JANUARY 11, 2024
SEO in an enterprise setting, where a website has tens of thousands of pages, is like navigating a labyrinth of tunnels (product and content pages) that constantly shift around every few weeks. When you couple this with multiple Google algorithm updates each year (there were nine confirmed updates in 2023 ), even the finest digital agencies face a set of challenges that impact their work’s performance for clients and their own scalability and growth.
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