Anthony Cole Training
JUNE 21, 2024
In our business, one of the greatest sales challenges that most companies face is how to properly gain insight from the data. Some companies chase a bunch of data without any regard for the story that the data tells. Others struggle when they launch sales coaching without any data at all. One “must-have” sales data insight that all companies should understand is the “pull-through rate.
Iannarino
JUNE 21, 2024
Pursue your true sales potential by harnessing the unique gifts and competencies that drive B2B success.
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Search Engine Land
JUNE 21, 2024
Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their analytics capabilities.
Martech
JUNE 21, 2024
HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
JUNE 21, 2024
In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Was he lying? A recent study by Internet Marketing Ninjas showed that over 96% of websites in the Top 10 search results have more than 1,000 backlinks from unique domains. And only 0.3% have less than 100. Clearly, websites that rank well in Google Search tend to have more high-quality backlinks.
Martech
JUNE 21, 2024
Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JUNE 21, 2024
Sam Blond, the former CRO at Brex with 15 years in tech sales, took the stage at SaaStr Europa 2024 to share nine easy sales concepts that so many get wrong. Sam got his first job in tech sales as an SDR for Jason Lemkin’s company, EchoSign, which later sold to Adobe and launched his career. These nine sales concepts, when done correctly, will greatly improve your sales and sales teams. #1: Don’t Outsource Recruiting Founders and sales leaders often ask Sam, “Which external recruiting firm do yo
Martech
JUNE 21, 2024
As anyone who has walked the length of New York’s Canal Street will know, fake “luxury” goods abound. Vendors have more or less convincing versions of Louis Vuitton and Prada bags, Rolex and Cartier watches for sale at understandably low prices. After all, if you’re buying a supposedly luxury item from an unlicensed street vendor, you should assume it’s fake.
Search Engine Land
JUNE 21, 2024
Amazon ’s Sponsored Brands have always been a central component in showcasing brands and capturing customer attention on the platform. Today, many exciting new features are available to revolutionize your advertising strategy. This article tackles the latest updates on this Amazon ad format and strategies to maximize its potential. With recent advancements in targeting, ad formats, analytics and optimization, there’s never been a better time to refine your approach and achieve outstanding result
Membrain
JUNE 21, 2024
What happens when two sales veterans come together to dissect the intricacies of sales leadership? In this episode of "The Art and Science of Complex Sales," we sit down with James Rores of Floriss Group and Walter Crosby of Helix Sales Development to unravel the essence of true sales leadership.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Search Engine Land
JUNE 21, 2024
Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local business ads to a highly-intent user base actively searching for nearby services, potentially increasing lead generation for advertisers. How it works.
Partners in Excellence
JUNE 21, 2024
The hot area of focus for many of the new AI based tools is how it frees up seller time. We can get these tools to write our emails, to help write proposals, to do the research and prep for meetings, to eliminate many of the administrative tasks, CRM updating and all sorts of things that take seller time. The promise of these tools in freeing up seller time is stunning.
TaskDrive
JUNE 21, 2024
This guide takes a deep dive into the must-have executive assistant skills to look for when hiring your next EA. The post Hiring an EA? 10 Key Executive Assistant Skills Your Next Hire Should Possess appeared first on TaskDrive.
Salesforce
JUNE 21, 2024
The number of voices opining about AI is growing, and deafening. Pinpointing the ones that are worth listening to can be tough. As AI reshapes industries, including yours, you need to stay in the know by following a handful of individuals playing key roles in the revolution. The people influencing AI aren’t just those building the technology. This list includes individuals from academia and technology, writers chronicling the AI revolution, and those hoping to shape ethics and regulation.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Salesforce
JUNE 21, 2024
The number of voices opining about AI is growing, and deafening. Pinpointing the ones that are worth listening to can be tough. As AI reshapes industries, including yours, you need to stay in the know by following a handful of individuals playing key roles in the revolution. The people influencing AI aren’t just those building the technology. This list includes individuals from academia and technology, writers chronicling the AI revolution, and those hoping to shape ethics and regulation.
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