Iannarino

MAY 23, 2024

Struggling with lengthy sales cycles? Discover actionable strategies to shorten them and close deals faster.

Sales 271

Sales Closing 271

Anthony Cole Training

MAY 23, 2024

Business or sales acumen is the ability to connect with prospects and clients on a deeper level by understanding their unique problems, anticipating their needs, and leveraging knowledge of their business and industry to recommend the best possible solution — regardless of whether or not it results in a closed deal.

Sales 243

Sales Clients Closing Prospecting 243

SaaStr

MAY 23, 2024

So Emergence Capital put together a great report here on B2B startups, “Beyond Benchmarks 2024” , with a ton of great data across 664 software startups. One piece I loved is how 2023 growth rates compared to 2022 for Top Quartile Software Startups. Now to be clear, and I know this is a bit brutal — “Top Quartile” isn’t in general enough to get funded by VCs.

B2B 136

B2B Growth Price Product 136

Martech

MAY 23, 2024

Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities. The announcements came at the company’s first international Canva Create event, held in Los Angeles. The tools are part of a dedicated effort to serve teams across large organizations, helping them produce visual assets and simplifying creative work.

Launch 126

Launch Finance Campaign Technology 126

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Salesforce

MAY 23, 2024

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe.

Click Through Rate 124

Click Through Rate Customers Hospitality Promote 124

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier.

Growth 122

Growth Conversion Launch Gaming 122

Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. WPP uses Amazon Bedrock, an AWS managed service, for the Claude integration.

Launch 119

Launch Clients Pipeline Technology 119

SaaStr

MAY 23, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Andrew Steele, Partner at Activant Capital. Check that out here. This week we’re focusing on Karl Alomar, Managing Partner at M13! #1. What’s your most recent disclosed investment?

Electricity 119

Electricity Growth Drivers/motivators Finance 119

Martech

MAY 23, 2024

Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of genius at the start of each campaign is not a strategy. The insight data provides about audiences can be the spark that kindles the flame of creativity. Data really matters. The best marketing teams use data effectively to improve their campaigns, but it’s not easy.

CRM 118

CRM Campaign Strategize Start-ups 118

SaaStr

MAY 23, 2024

Dear SaaStr: A big customer payed for a year but doesn’t use the product. Should I just mark them as churned? No. Instead, what you should try to do is renew them, especially in the enterprise. I’ve had many customers, especially big old customers, get excited, plan and buy … and then for internal reasons, deployment got pushed out. Many of them never used the product at all in Year 1.

Product 118

Product Customers Process 118

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

MAY 23, 2024

Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and now it shows both users in last 5 minutes and users in last 30 minutes. The old Universal Analytics tool showed real-time metrics based on the last 5 minutes, and now GA4 does it too. What it looks like.

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106

G2

MAY 23, 2024

Struggling with rambling podcast episodes? Learn the types and how to write a podcast script that hooks your listeners. Free template and tips included.

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105

Search Engine Land

MAY 23, 2024

TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform. The big picture. TikTok is leaning into AI and automated ad tech as it looks to cement itself as more than just a media platform, but as a key “business partner” driving sales and ROI for brands.

E-commerce 103

E-commerce Campaign Product Sales 103

The Advantexe Advisor

MAY 23, 2024

Advantexe is pleased to share with our Learning & Development colleagues our thoughts and insights from the floor of the ATD International Exposition and Conference. Each day we will share three megatrends and provide some insights and observations. Day 2 1) Understanding the inherent bias of AI @tarynfoye , Advantexe’s Director of Business Leadership Solutions attended an informative session on the interesting and potentially harmful impacts of the current way AI talent development solution

Engineering 90

Engineering 90

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Search Engine Land

MAY 23, 2024

Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. When discussing this important topic with my clients, we talk about two things: AI Overviews provide a fundamentally different user experience, so thinking about CTR in the traditional way may be misleading or make you overlook potential opportunities.

CTR 95

CTR UX Click Through Rate User Experience 95

Partners in Excellence

MAY 23, 2024

Once upon a time in a Silicon Valley, not so far away, a fascinating new business model was developed. It was a model focused on getting software in the hands of end users much more quickly and easily. Rather than waiting for IT to implement new solutions, this software was hosted in the clouds. It enabled users to immediately have access to software solutions.

Assembly Line 77

Assembly Line GTM Minimum Viable Product Non-Profits 77

Search Engine Land

MAY 23, 2024

With over 60% of all website traffic originating from organic search and 91.5% of clicks going to first-page results, businesses that neglect SEO are missing out on valuable opportunities to attract, engage, and convert their target audience. But as search engines continue to evolve and competition intensifies, achieving SEO success has become more complex than ever.

Engineering 94

Engineering 94

TaskDrive

MAY 23, 2024

TaskDrive CEO Tim Cakir, known for his fun and one-of-a-kind webinars, is back in a not-to-be missed session. In this specific webinar, attendees witnessed the live creation of a Custom GPT model. Check out the highlights of this webinar: What is GPT? Generative Pre-trained Transformer (GPT) is a multimodal large language model. They learn via: […] The post How to Build Your Custom GPT: Step by Step appeared first on TaskDrive.

Customers 40

Customers 40

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Search Engine Land

MAY 23, 2024

The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction. One side was SEO, which was an expert at drawing attention and attracting large numbers of visitors. CRO stood on the opposite side. It had a delicate way of turning even the briefest glances into fidelity.

User Experience 92

User Experience Trust Conversion Drivers/motivators 92

Search Engine Land

MAY 23, 2024

You can either have broad or deep subject matter expertise. The choice is yours. If you’re in the early or middle stage of your career, then this is the perfect time to decide whether you want to go broad or deep. Here’s how to think about this choice and decide what’s best for your search marketing career. The T-shaped marketer I base my approach on the “T-shaped marketer” model: an expert in one area (vertical bar) with broader knowledge across related disciplines

Sports 86

Sports Clients Strategize Growth 86

Search Engine Land

MAY 23, 2024

Starting at around 1:30am ET, Bing Search and the sites Microsoft Bing powers, have been experiencing global and widespread outages. This leads to many Bing Searches failing, and then third-party services that rely on Bing Search, such as Copilot for web and mobile, Copilot in Windows, ChatGPT internet search, DuckDuckGo and Ecosia, also failing. Downdetector.

Service 85

Service Start-ups 85

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see what consumers know and think about AI-powered search.

Product 79

Product Engineering Technology Technology 79

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Search Engine Land

MAY 23, 2024

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. The big picture. Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta. This puts Amazon in direct competition with these internet giants for ad budgets.

E-commerce 78

E-commerce Launch Campaign Conversion 78