Iannarino

SEPTEMBER 23, 2024

In today's competitive marketplace, building strong customer relationships isn't just beneficial—it’s essential for sustained success.

Customers 247

Customers Sales 247

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance.

Technology 130

Technology Technology Consult Campaign 130

SaaStr

SEPTEMBER 23, 2024

So Toast is one of the most iconic B2B leaders out there. We’ve all used Toast 10s or 100s of times by now. But while the brand and market penetration is strong, the business model is challenging. It still loses money on the hardware, and the payments side is fairly low margin (28% or less). The software license is high margin, but it’s only 20% of the total revenue.

Territory 123

Territory Closing Quota B2B 123

Martech

SEPTEMBER 23, 2024

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from online postage and shipping vendor Stamps.com. Why we care. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing.

CRM 124

CRM Launch Service Process 124

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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SaaStr

SEPTEMBER 23, 2024

Dear SaaStr: Who Should I Fire, Someone Who Underperforms, or Has Questionable Ethics? I would fire both. An underperforming rep that gets a pass just lowers the bar for everyone, unfortunately. No matter how nice they are. If it’s OK for Bob to always hit 30% of quota … then you just won’t have enough pressure and urgency on your sales team. You can’t have that.

Quota 122

Quota Trust Customers Sales 122

Martech

SEPTEMBER 23, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Technology 116

Technology Technology Customer Relationship Management Campaign 116

Martech

SEPTEMBER 23, 2024

Salesforce held its annual Dreamforce conference in San Francisco last week, and to the surprise of no one, the Bay Area air was filled with news about AI. With announcements covering the full range of the Salesforce universe, from Data Cloud to Service Cloud and everything in between, there was something for everyone in the revenue organization. But all the news makes it easy to lose track of what’s most important for marketers.

Campaign 110

Campaign Growth Service Launch 110

Search Engine Land

SEPTEMBER 23, 2024

Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize video creatives, but you may not want to give Google this level of control. So, depending on many caveats, it may be worth testing.

Campaign 86

Campaign 86

Martech

SEPTEMBER 23, 2024

Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. But which one is best? Our data reveals that leading companies across industries aren’t struggling. They’ve embraced innovation and embedded it into their everyday operations.

Minimum Viable Product 72

Minimum Viable Product Legal Government Technology 72

Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies. This article will address some of the most common questions about Google Search Ads 360 and help clarify how it can enhance your marketing efforts.

Campaign 71

Campaign Engineering Retail Strategize 71

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Salesfolks

SEPTEMBER 23, 2024

The first wave of AI-empowered customers is rolling in, and it’s going to shake things up. Embrace the new tools at your disposal, adapt to the informed customer, and focus on delivering value that no algorithm can replicate. Stay ahead of the curve, and this AI revolution might just be the best thing that ever happened to your sales career.

Customers 59

Customers Sales 59

Search Engine Land

SEPTEMBER 23, 2024

Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience reach expanding or stagnating? These questions demand more nuanced data. Below are six advanced key performance indicators (KPIs) that Meta Ads doesn’t readily offer out of the box but which can dramatically elevate your paid social strategy. 1.

CTR 79

CTR Profit margin Campaign Start-ups 79

G2

SEPTEMBER 23, 2024

Explore these statistics to understand Reddit’s growth and how you can benefit from it. Learn more about content types that work well on the platform.

Growth 59

Growth 59

Search Engine Land

SEPTEMBER 23, 2024

Many redesigned websites fail to improve SEO , often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. This can severely affect business visibility, lead generation and sales. I have been handed many a brand new website and asked to “SEO it” when untold damage has been done and significant time and effort must be spent just to get traffic levels back where they were before the redesign.

Objectives and Key Results 85

Objectives and Key Results X-functional Launch Lead generation 85

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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