Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance.

Technology 122

Technology Technology Consult Campaign 122

Iannarino

SEPTEMBER 23, 2024

In today's competitive marketplace, building strong customer relationships isn't just beneficial—it’s essential for sustained success.

Customers 285

Customers Sales 285

Martech

SEPTEMBER 23, 2024

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from online postage and shipping vendor Stamps.com. Why we care. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing.

CRM 115

CRM Launch Service Process 115

Search Engine Land

SEPTEMBER 23, 2024

Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize video creatives, but you may not want to give Google this level of control. So, depending on many caveats, it may be worth testing.

Campaign 86

Campaign 86

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

SEPTEMBER 23, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Technology 106

Technology Technology Customer Relationship Management Campaign 106

Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies. This article will address some of the most common questions about Google Search Ads 360 and help clarify how it can enhance your marketing efforts.

Campaign 71

Campaign Engineering Retail Strategize 71

SaaStr

SEPTEMBER 23, 2024

So Toast is one of the most iconic B2B leaders out there. We’ve all used Toast 10s or 100s of times by now. But while the brand and market penetration is strong, the business model is challenging. It still loses money on the hardware, and the payments side is fairly low margin (28% or less). The software license is high margin, but it’s only 20% of the total revenue.

Territory 119

Territory Closing Quota B2B 119

Martech

SEPTEMBER 23, 2024

Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. But which one is best? Our data reveals that leading companies across industries aren’t struggling. They’ve embraced innovation and embedded it into their everyday operations.

Minimum Viable Product 63

Minimum Viable Product Legal Government Technology 63

SaaStr

SEPTEMBER 23, 2024

Dear SaaStr: Who Should I Fire, Someone Who Underperforms, or Has Questionable Ethics? I would fire both. An underperforming rep that gets a pass just lowers the bar for everyone, unfortunately. No matter how nice they are. If it’s OK for Bob to always hit 30% of quota … then you just won’t have enough pressure and urgency on your sales team. You can’t have that.

Quota 119

Quota Trust Customers Sales 119

G2

SEPTEMBER 23, 2024

Explore these influencer marketing statistics to uncover the latest market trends and adjust your strategies. Use them to drive maximum return on investment from campaigns.

Campaign 105

Campaign 105

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Salesfolks

SEPTEMBER 23, 2024

The first wave of AI-empowered customers is rolling in, and it’s going to shake things up. Embrace the new tools at your disposal, adapt to the informed customer, and focus on delivering value that no algorithm can replicate. Stay ahead of the curve, and this AI revolution might just be the best thing that ever happened to your sales career.

Customers 59

Customers Sales 59

G2

SEPTEMBER 23, 2024

Explore these statistics to understand Reddit’s growth and how you can benefit from it. Learn more about content types that work well on the platform.

Growth 59

Growth 59

Search Engine Land

SEPTEMBER 23, 2024

Many redesigned websites fail to improve SEO , often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. This can severely affect business visibility, lead generation and sales. I have been handed many a brand new website and asked to “SEO it” when untold damage has been done and significant time and effort must be spent just to get traffic levels back where they were before the redesign.

Objectives and Key Results 103

Objectives and Key Results X-functional Launch Service 103

Search Engine Land

SEPTEMBER 23, 2024

Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience reach expanding or stagnating? These questions demand more nuanced data. Below are six advanced key performance indicators (KPIs) that Meta Ads doesn’t readily offer out of the box but which can dramatically elevate your paid social strategy. 1.

CTR 79

CTR Profit margin Campaign Start-ups 79

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales