Iannarino

DECEMBER 9, 2024

Discover a proven insight-based sales approach to win over high-value enterprise clientseven those currently working with your competitors.

Clients 245

Clients Sales 245

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Bureau of Labor Statistics. Would you like to tap into this revenue? You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.

A/B testing 103

A/B testing Gaming CRM Technology 103

SaaStr

DECEMBER 9, 2024

Holy cow are some top SaaS stocks on a run. Not just Palantir: – Toast now worth $40B, up 118% this year – Samsara now worth $30B, up 79% this year – Monday now worth $14B, up 63% this year – HubSpot now worth $39B, up 39% this year – Shopify now worth $148B, up 55% this year pic.twitter.com/q1qP1nwr9r — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 4, 2024 So it was just 8 months ago we wrote “Is SaaS Dead?

Growth 86

Growth Up-sell Pipeline Start-ups 86

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.

Strategize 98

Strategize Campaign Technology Technology 98

Partners in Excellence

DECEMBER 9, 2024

As you know, I participate in 100s of pipeline and deal reviews every year. One of my standard queries focuses on pipeline quality. It seems like such a simple/obvious question, but you’d be amazed at the amount of “hand waving” and confused responses I get. “How do you know this is a real deal? How do you know this is qualified?

Pipeline 62

Pipeline Prospecting Conversion Meeting 62

Highspot

DECEMBER 9, 2024

Technology is imperative in todays world, and thats especially true for sellers. Our revenue-generating teams have access to more tools than ever before, but thats not necessarily a good thing. They need that technology to do their jobs, yes, but a glut of tooling means sellers focus more than they should on finding the right tools than their actual work.

GTM 52

GTM Customer Relationship Management Technology Technology 52

Martech

DECEMBER 9, 2024

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Retail 70

Retail Sales Campaign Trust 70

Sales Gravy

DECEMBER 9, 2024

Closing 60

Closing Sell 60

G2

DECEMBER 9, 2024

As we sleigh into December, lets inspect how November's seven most impactful AI news events will affect marketing and MarTech leaders. Expect insights on major industry shifts and technological advancements that could inform strategic planning around marketing as well as talent acquisition.

Strategic planning 59

Strategic planning Strategize Technology Technology 59

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

DECEMBER 9, 2024

Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third and fourth largest global ad buyers. The deal is expected to attract regulatory scrutiny. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others.

Angle 84

Angle Technology Technology Presentation 84

SaaStr

DECEMBER 9, 2024

If you haven’t attended one, almost every Wednesday we do a Free, Live SaaStr Workshop Wedneday at 10am PST with the best of SaaS and Cloud. A partial line-up for the coming weeks: 12/11: Michelle Benfer, SVP, Head of Revenue @BILL 12/18: Dennis Lyandres,Former CRO @ Procore 12/25: Skipping for Christmas 1/1: Skipping for New Year’s Day 1/8: AMA with Jason and More 1/15:Kathleen Lord, CRO @ Zensai 1/22:Rajan Sheth, CMO @ Together AI & GP – Hypergrowth Partners and former VP

70

70

Salesforce

DECEMBER 9, 2024

40

40

Hubspot

DECEMBER 9, 2024

Take it from me: Startup failure is incredibly common. While every entrepreneur wants their venture to succeed, the reality is that nine out of ten startups fail. Indeed, from revenue projections missing the mark to expensive marketing campaigns failing to make an impact, Ive seen new companies fail in countless ways. A whopping 10% of startups dont even make it past their first year.

Minimum Viable Product 36

Minimum Viable Product Real Estate Finance Agriculture 36

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Salesforce

DECEMBER 9, 2024

40

40

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They dont tell you what part of the creative is connecting with people. Is it the copy, the images, the audio? And while A/B testing can shed some light, it doesnt get to a granular level.

A/B testing 79

A/B testing B2C Campaign B2B 79

Salesforce

DECEMBER 9, 2024

Business Services 40

Business Services Service 40