Fri.Nov 15, 2024

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Until People Are Interested In The Questions, The Answers Are Irrelevant

Partners in Excellence

Charlie Green and I had a fascinating conversation about a person he’s coaching. This individual is truly one of the world’s top performers in his area of expertise. He has years of experience, more data than ChatGPT would know how to deal with and more experience in solving these very difficult problems than 90% of the business world. Yet he’s struggling to get the attention he deserves to get.

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The Hidden Costs of Efficiency

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM 111
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How to Achieve Business Success with the Right AI Use Case

Salesforce

In just one year, enterprise adoption of generative AI has nearly doubled , from 33% to 65%. And it’s not being used only as a side experiment: According to a recent McKinsey study, the majority of the 1,400 businesses surveyed have adopted artificial intelligence (AI) in at least one business function, and are regularly using generative AI in at least one function.

CRM 119
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Contacts Over Contracts

Iannarino

Navigating client relationships is an art—especially when things go off-course.

Contract 229
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Getting Salespeople to Prospect When They Aren’t Prospecting

Understanding the Sales Force

More than a dozen years ago, when I was coaching Little League, I had two kids on my 9-year old team that never made contact with the ball. I spent some extra time with them and realized they were both swinging with their eyes closed. If I could get them to swing with their eyes at least partly open, they might get their hands and bat close enough to the ball so that maybe the ball might hit their bats.

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6 Potential Strategies for Success in Google AI Overviews SEO

G2

Google AI Overview is revolutionizing search. Discover how to refresh your strategy with promising AI Overview SEO approaches to stay competitive in SERP.

More Trending

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17 Types of Employee Benefits You Should Offer

G2

Are you offering enough to keep your employees engaged?

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4 tips for helping your email marketing team stay organized

Martech

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.

Retail 131
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Breaking Bottlenecks in Business: A Guide for SaaS Companies

G2

Bottlenecks are common in SaaS businesses, but they’re often hard to spot. This article will help you find them and better avoid them in the future.

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How to grow your organic reach with behavioral analytics insights

Martech

Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? For marketers, understanding these patterns is key. It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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What Are Vector Graphics? (+The Best Software to Get Started)

G2

Vector graphics are digital images created using mathematical equations to define shapes and colors. Discover how they can elevate your design projects.

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How We Built the First Dreamforce Event Agent in 5 Days with Agentforce

Salesforce

It was Sept. 12, a week before Dreamforce, our biggest event of the year. I was Slacking at work as usual (no pun intended), when I received a ping from my manager, Claire Cheng, vice president, software engineering: “Hi, Robert. We’d like your help on something.” “Sure,” I replied. “Don’t tell me this is for the Dreamforce keynote, please. That might be a bit rushed.

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Carta: 43.6% of All SaaS VC Funding is in the Bay Area Now

SaaStr

The latest data from Carta confirms what I’ve seen, felt and experienced … the SF Bay isn’t just back, it’s accelerating for VC and founders. This isn’t to say other ecosystems aren’t strong, too. It’s just between AI, YC, and VCs just plain coming back to the SF Bay … momentum continues to concentrate there.

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The LLMs behind Agentforce for Developers

Salesforce

TLDR; We are thrilled to announce that Agentforce for Developers, formerly known as Einstein for Developers , is now generally available! Agentforce for Developers uses the power of Salesforce AI Research’ s proprietary large language models (LLMs), including CodeGen2.5 and our new xGen-Code model. Imagine having an AI assistant embedded right in your IDE, simplifying coding tasks and effortlessly boosting productivity.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Marketers discuss their first-party data strategies

Martech

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. First-party data is data organizations collect themselves, meaning they aren’t dependent on other people’s lists. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

B2B 115
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Trends for Building AI Solutions That Enterprises Can’t Resist with IBM’s GVP for Software and AI

SaaStr

Raj Datta, the Global VP for Software and AI Partnerships at IBM, shares the trends he’s seeing in the industry of AI adoption in the Enterprise, and how you can help accelerate AI adoption for small and large Enterprises across various industries. These are two interesting quotes from larger Enterprise companies, with two themes. They’re experiencing collaboration between companies like never before, and the need to adopt AI early to win.

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Clear Goals, Strong Results: Balancing Ambition and Realism with Marketing Orchestration

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing In marketing, there’s a fine line between ambition and realism. We all strive for bold, impactful campaigns that exceed expectations and deliver strong results. It’s easy to set lofty targets, but without careful planning and a dose of realism, those ambitions can lead to frustration, misalignment between teams , and missed opportunities.

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Chatbots vs. AI Agents: What’s the difference?

Salesforce

Today’s customers expect swift service without compromising on quality. Our research finds that 69% of service reps say balancing customer service speed and quality is difficult — down from 76% in 2022. Could automated service assistants be easing that pain point? We think so. Chatbots and AI agents free up customer service reps to focus on more complex cases that require critical thinking and empathy.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

The SDR, or Sales Development Rep, is the backbone of many successful sales organizations. SDRs play a vital role in building business, managing inbound inquiries, booking meetings, qualifying leads, and prospecting. However, the role of the SDR is often thankless. They face constant rejection, and their efforts can go overlooked and unappreciated. Despite these hurdles, SDRs are a driving force behind sales growth and revenue generation.

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Paving a Secure Path for AI – 4 Key Practices to Protect Your Data

Salesforce

Imagine a future where AI agents handle routine tasks, allowing your team to focus on more strategic priorities — such as strengthening customer relationships, driving innovation, and making smarter decisions. But this isn’t a vision; it’s already a reality. And while AI and custom apps have the potential to boost efficiency and unlock new opportunities, it’s important to be aware of new risks.