Iannarino
MAY 2, 2024
Nurture Customer Relationships in Sales Environments : In a world where sales strategies lean toward transactions, fostering strong customer connections sets you apart. Your triumph hinges on these relationships. In an era dominated by digital screens, the profound advantage of investing time with your contacts cannot be overstated. As artificial intelligence reshapes industries, relationships reign supreme.
Sales Pop!
MAY 2, 2024
In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers.
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Search Engine Land
MAY 2, 2024
HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what? , Gisele Navarro highlighted ongoing issues with Google’s product search results favoring “affiliate-focused SEO content” from big media brands, what they’ve learned and w
Sales Pop!
MAY 2, 2024
New businesses often have a lot to deal with. Aside from establishing your business as a legal entity, you must make yourself known to your target customers and build credibility. One effective way to achieve these goals is digital marketing. In 2023, there were around 5.4 billion internet users worldwide. This number presents the vast audience you could connect with through online marketing channels.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 2, 2024
Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.
Sales Pop!
MAY 2, 2024
If you’re like many small business owners, you may be worried about inflation and its impact on your company. Inflation affects every aspect of the economy, but there are steps you can take to minimize adverse effects and continue growing despite tough times. From protecting yourself with a commercial general liability insurance policy that will allow you to bounce back following unexpected events to diversifying your products, we’ll explore actionable strategies for growth during inflation. #1
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
MAY 2, 2024
The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on your competitors. Right-click on any page and scroll down to Inspect to see the code with which the site is built. You’ll see the page on the left window and different tabs on the right with all the site’s code.
Martech
MAY 2, 2024
With digital video poised to overtake linear ad spend for the first time , there was a celebratory feel to this year’s IAB NewFronts week of events. “I love that this business is thriving, but we are not here to take a victory lap,” said David Cohen, IAB’s CEO, in his keynote on Wednesday. “Instead, I’m reminded of a quote most often attributed to John D.
Sales Gravy
MAY 2, 2024
On this episode of the Sales Gravy podcast, Jeb Blount sits down with sales coach Cheryl Parks to discuss why modern sales professionals need to shift from traditional selling to a more consultative and insightful approach that leverages business acumen, industry knowledge, and the right questions. You'll learn the keys to differentiating yourself and gaining a competitive advantage by becoming a trusted advisor.
Martech
MAY 2, 2024
What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure, of course! We will start with Meta — which has been injecting AI into all its customer-facing surfaces. The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
The Advantexe Advisor
MAY 2, 2024
The news that Walmart is shutting down its healthcare clinic business is shocking on many levels but also goes to demonstrate the power of strategic discipline from a business acumen perspective. Just a few months ago, Walmart was talking about expanding and growing to meet the emerging needs of patients and vertically integrating services into products through its network of pharmacies and stores that sell over-the-counter products.
Search Engine Land
MAY 2, 2024
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose to $31.51 billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix.
David Meerman Scott
MAY 2, 2024
In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get super scary.
Search Engine Land
MAY 2, 2024
Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall. Catch up on all the issues at play in U.S. vs.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Hubspot
MAY 2, 2024
Most of us have heard the phrase, “cash is king”. But for small business owners these days, payment processors are the Ace—as non-cash payment preferences continue their prolific rise. According to new research , Gartner expects that 80% of B2B sales interactions will occur on digital channels by 2025. In order to remain competitive, small business owners need an efficient, reliable way to process non-cash payments.
Search Engine Land
MAY 2, 2024
Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity Why we care. Google will issue a warning to advertisers if they violate this policy. Continued violations could result in an account suspension.
Spiro Technologies
MAY 2, 2024
Aster Brands manufactures business opportunities for concrete producers globally. Their business model involves inventing products that they sell locally while also licensing out the technology to other manufacturers across different regions. Expanding to the licensing and distribution model provided Aster Brands substantial growth while also presenting new obstacles in sales, marketing, and customer communication.
The Digital Technology
MAY 2, 2024
The important process for accessing software is to know about the operation process. It is like a quality check to know about the performance, usability, and functionality of the software.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Spiro Technologies
MAY 2, 2024
VC999 uses Spiro to manage customer communications. Watch below to hear how the Spiro has helped their sales team find the data they need to offer better support to their customers.
Salesforce
MAY 2, 2024
Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers. So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.
Spiro Technologies
MAY 2, 2024
Massimo Zanetti Beverage uses Spiro to manage sales and support. Watch below to hear how the Spiro has helped their customer communication and internal data management.
Spiro Technologies
MAY 2, 2024
Haltec uses Spiro to help their sales team better manage customer communications and get access to the data they need to effectively do their job. Watch below to hear how the transparency provided by Spiro proved a game changer for their sales team.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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