Fri.Oct 25, 2024

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Finalize More Year-end Business with Ease

Sales Pop!

Hearing a ‘ no ‘ for those unfamiliar with sales strategy typically defeats an effort. Realizing the ‘no’ is temporary when handled well is critical. Many people stress toward year-end, knowing that most prospects said ‘no,’ and fear losing their jobs by year-end. But that doesn’t need to be the case when the issue is appropriately handled.

Gaming 294
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Personal Branding for Sales Success

Anthony Cole Training

Companies develop a brand, why not salespeople? It is worthy of your time to think about what you do differently and better than your competition. What do you bring to the table, and how do you solve problems for your existing clients? If you cannot pin that down, it is critical that you focus and develop your personal brand. Think about a significant purchase you made recently and the process you went through as a buyer.

Sales 271
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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

When Marc Benioff started Salesforce, he codified the sales playbook. Then Mark Roberge , former Hubspot CRO, wrote The Sales Acceleration Formula with deep insights into quota structures. For the subsequent ten years in software, we’ve optimized every little bit of how we sell it. But today, it’s different because the kinds of software we sell aren’t the same.

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Why you’re probably underutilizing email sequences

Martech

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable tool sit idle. Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. You can use them to promote events, keep leads engaged, follow up with customers and much more.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Dear SaaStr: How Much Should a SaaS Company Invest in Professional Services?

SaaStr

Dear SaaStr: How Much Should a SaaS Company Invest in Professional Services? A rough yardstick is that most enterprise-focused SaaS companies tend to get about 8%-10% of their revenues from professional services. A few data points: At $800m ARR, Qualtrics was still getting 25% of revenue from professional services. More here. At $500m ARR, OneStream gets about 8% of its revenue from professional services.

Service 121
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A marketer’s guide to implementing generative AI

Martech

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Shifting from pilot projects to widespread implementation demands a strategic approach.

More Trending

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Making sense of the $3 billion market for B2B marketing data

Martech

B2B marketers in the U.S. spent more than $3 billion on data in 2023, including data for enrichment and intent. How are marketers using this data? And how do they research and vet the dozens of data providers out there selling data to B2B marketing organizations? I sat down with Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about the role of data in B2B marketing.

B2B 109
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Rethinking SEO: Build Products, Not Just Content

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

Product 65
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The Presidential Election Business Slowdown: How to Navigate a Period of Inconsistent Sales Performance

Salesfolks

If you’re finding it harder than usual to close deals, hit quotas, or keep prospects engaged, you're not alone. Many businesses experience a marked slowdown leading up to a U.S. presidential election. And, with the 2024 election fast approaching, this phenomenon is in full swing.

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A Complete Guide to Selecting the Best Audience Response System

G2

Choosing the best audience response system (ARS) makes it easier to meet your goals of increasing audience interaction and maximizing success for every presentation you deliver.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Success Magazine Discredits Their Own Article on Born to Sell with Junk Science

Understanding the Sales Force

I love it when readers forward article links to me, hoping that I will debunk the article in a Blog post. That’s what happened when Mike Shannon sent me the link to a recent Success Magazine article entitled, “ Born to Sell? The Science Behind Adaptive Learning and What it Means for Entrepreneurs.” That is a revised title as the <title> in the HTML code revealed that the original title was, “What the Science of Sales Means for Entrepreneurs.” I knew this w

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How to Choose the Best Restaurant Inventory Management System

G2

Manually managing day-to-day inventory, from tracking shipped raw materials to identifying items running low or out of stock, is not only boring and hectic but also challenging. If you forget to list even one item, it throws off your entire tracking system.

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How a free AI tool will help you develop a customer marketing strategy

Martech

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets. You just need to mine that data to find the clues.

Customers 117
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How Clinical Communication and Collaboration Tools Transform Healthcare

G2

Picture this: a bustling hospital. Numerous doctors, nurses, and staff busy with different tasks, yet perfectly coordinated at the touch of the fingertip.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Composability has arrived says MessageGears

Martech

Composability is not a coming trend, it’s here — presumably here to stay. That’s the message from MessageGears in a new report based on a survey of 300 enterprise technology, marketing and martech professionals in the U.S. and U.K. Guess what? MessageGears describes itself as a composable data activation and engagement platform; it is often described as a composable CDP.

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Which Tools Should Be In Your Small Business Tech Stack?

G2

Learn what goes into building an efficient small business tech stack that will let you stay competitive in tomorrow's marketplace.

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ASC 606 Compliance: Choosing a Commission Expensing Solution

Salesforce

Maintaining ASC 606 compliance is kind of like taking a cross-country road trip without a GPS. It’s a long and arduous process, no matter where you’re coming from. You also have to follow some incredibly complex directions if you don’t want to get stranded by the side of the road (or fined by the SEC). However, even though you’re referencing the same map as everyone else, your speed, efficiency, and ease of travel will vary greatly, depending on which vehicle you’ve chosen.

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30 Free Project Management Templates for Creative Agencies

G2

Looking for project management templates? Check out these picks for goal tracking, creative briefs, risk assessment, project status, timeline, and more.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.