Mon.Oct 28, 2024

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When and how to use images in B2B emails

Martech

Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Here’s the email in question for reference. While the names have been hidden to protect privacy, the situation still reflects a poor experience for everyone involved.

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5 Ways To Build Trustworthy AI Agents

Salesforce

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. This isn’t a distant dream, though: It’s the reality we’re shaping in partnership with our customers at Salesforce. But the potential of artificial intelligence (AI) agents can only be realized if they’re trusted to act on someone’s behalf.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.

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My Upcoming Sales Training Courses for Negotiation, KPIs, AI, and Sales Management Templates

Iannarino

Today’s sales arena moves at breakneck speed, and standing still is a fast way to fall behind. If you're serious about winning more deals, capturing higher revenues, and boosting profit, then the smartest investment you can make is in a serious arsenal of advanced strategies.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Dramatic Rise of AI Agents

Sales Pop!

AI Agents are becoming increasingly popular for several reasons, representing a significant advancement in artificial intelligence technology and offering numerous benefits for both businesses and individuals. Moreover, here’s a closer look at why AI Agents are gaining such traction: 1. Autonomous Action and Productivity Boost: First and foremost, AI Agents can work independently, handling tasks without the need for constant human oversight.

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Dear SaaStr: How Do I Become a VC?

SaaStr

Dear SaaStr: How Do I Become a VC? VC looks a lot more glamorous than it is.I f you are starting from the ground floor, first, bear in mind your compensation will be just OK, you won’t really get any “carry” (i.e., share of the profits on the investments) for a long time, if ever — and your job likely will be to hunt. To bring in the next Slack, the next Datadog, the next Shopify.

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More Trending

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The Dramatic Rise of AI Agents

Sales Pop!

AI Agents are becoming increasingly popular for several reasons, representing a significant advancement in artificial intelligence technology and offering numerous benefits for both businesses and individuals. Moreover, here’s a closer look at why AI Agents are gaining such traction: 1. Autonomous Action and Productivity Boost: First and foremost, AI Agents can work independently, handling tasks without the need for constant human oversight.

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50+ Crucial Questions You Can Ask in a Job Interview

G2

Read up on 40 crucial questions to ask in an interview as a candidate to make informed decisions, show your interest, and stand out to potential employers.

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New Neural Network Building Block Allows Faster and More Accurate Text Understanding

Salesforce

In deep learning, there are two very different ways to process input (like an image or a document). Typically, images are processed all at once, with the same kind of computation happening for every part of the image simultaneously. But researchers have usually assumed that you can’t do this for text data: that you need to process it the way people read text: word by word, from the beginning to the end, taking context into account as you go.

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Debt Ratio: Definition, Formula (+ Free Calculator)

G2

Find a company's debt ratio by dividing its total debt by total assets. Learn why it matters, what makes a good debt ratio, and manage debt effectively.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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New Deep Learning Model Understands and Answers Questions

Salesforce

Today, we published new state of the art results on a variety of natural language processing (NLP) tasks. Our model, which we call the Dynamic Memory Network (DMN) , combines two lines of recent work on memory and attention mechanisms in deep learning. Memory components give models the ability to store various facts internally, to access them later.

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Cybersecurity Awareness Month: Five Perspectives, One Mission

G2

This Cybersecurity Awareness Month, G2 brings you a comprehensive look at the state of digital defense through the eyes of five key industry roles. In this exclusive blog post, we'll explore how different professionals approach cybersecurity challenges and their solutions.

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Dynamic Memory Networks for Visual and Textual Question Answering

Salesforce

Neural network architectures with memory and attention mechanisms exhibit certain reasoning capabilities required for question answering. One such architecture, the dynamic memory network (DMN), obtained high accuracy on a variety of language tasks. However, it was not shown whether the architecture achieves strong results for question answering when supporting facts are not marked during training or whether it could be applied to other modalities such as images.

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15 Most-Asked Phone Interview Questions (+ Example Answers)

G2

Read these top xx phone interview questions and sample answers and make a great first impression in your next phone interview with confident responses.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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MetaMind Neural Machine Translation System for WMT 2016

Salesforce

Neural Machine Translation (NMT) systems, introduced only in 2013, have achieved state of the art results in many MT tasks. MetaMind’s submissions to WMT ’16 seek to push the state of the art in one such task, English→German newsdomain translation. We integrate promising recent developments in NMT, including subword splitting and back-translation for monolingual data augmentation, and introduce the Y-LSTM, a novel neural translation architecture.

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What Is a Pay Stub? Definition, Example, and Free Template

G2

Learn what a pay stub is, why it's important, and how to create one for your small business. Simplify payroll management with our easy-to-follow guide.

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Who Is an Agentblazer?

Salesforce

You’ve heard about AI agents that can take on tasks and innovate at companies in ways we never thought possible. But what can they do for you? How can they save your company money and make your operations more efficient? How will they shape the future? If you’re asking these questions, you’re an Agentblazer. And there’s a whole community of folks like you who want to connect and learn.

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How to Decline a Job Offer Politely and Professionally

G2

Getting my offer to work at G2 was one of the biggest reliefs I’ve had in my career. However, it also provided a unique challenge that I’ve never experienced up until that point.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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“Quid Pro Quo And Caring”

Partners in Excellence

Charlie Green wrote a stunning post, “ Relationships Are Everything ” Some of the ensuing discussion, both in the comments on the post and Charlie and my private notes to each other focused on the transactional nature of so much of what we do. “I’ll scratch your back if you scratch mine.” Quid pro quo is sometimes mistaken as a form of caring.

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Internal Communications Strategy: How to Plan in 7 Easy Steps

G2

Effective internal communication is key to success, and developing a strategy is the first step in achieving it. Learn how to do it for your business now.

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What an honest MOps job posting looks like

Martech

I have chimed in about martech job descriptions in the past. It’s time to revisit the topic. Job descriptions typically range from specific to vague and reasonable to aspirational. (For example, an entry-level position requiring a graduate degree and several years of experience.) Many are understandably specific to an organization’s circumstances.

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The Natural Language Decathlon

Salesforce

Introduction Deep learning has significantly improved state-of-the-art performance for natural language processing tasks like machine translation, summarization, question answering, and text classification. Each of these tasks is typically studied with a specific metric, and performance is often measured on a set of standard benchmark datasets. This has led to the development of architectures designed specifically for those tasks and metrics, but it does not necessarily promote the emergence of

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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10 Common Cold Calling Blunders You Need to Avoid at All Costs, According to Experts

Hubspot

Cold calls are awful. They're inherently intrusive, naturally uncomfortable, and — according to a study from Cognism — unsuccessful roughly 95.2% of the time. With that said, that same study found that 49% of buyers actually prefer to be contacted through a cold call. That‘s why they’re still central to many orgs' sales processes. If they‘re already a staple of your day-to-day, you can’t bank on them becoming obsolete anytime soon.

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How Agents Can Take Smarter Actions With Prompt Builder

Salesforce

Agentforce is now generally available, empowering enterprises to build, customize, and deploy autonomous and assistive artificial intelligence (AI) agents. This technology helps you foster both customer and employee success. But where does Prompt Builder fit in? Does Agentforce replace Prompt Builder? Should you bypass prompt creation and dive straight into build agents?

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Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?

Martech

Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” rule requiring companies to make it easy to cancel subscriptions. The suit, filed with trade groups the NCTA (The Internet and Television Association) and the Electronic Security Association (ESA), marks the first time the IAB has sued the government.

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How to Power Customer Experiences with AI and Sub-Second Real-Time Data Sync

Salesforce

Delivering an exceptional customer experience hinges on unifying interactions across every touchpoint. Yet, many brands struggle with fragmented data spread across systems, channels, and clouds. Salesforce Data Cloud solves this challenge by ensuring a consistent customer data sync across all platforms. This allows brands to deliver personalized experiences in real time, no matter how or where a customer interacts with the brand.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Reaching consumers in the age of AI: What you need to know about search and social media

Martech

Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve? Ultimately, how should marketers future-proof their strategies to remain relevant in the consumer buying process over the next 12-36 months?

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Interpretable Counting for Visual Question Answering

Salesforce

Learning to answer open-ended questions about images, a task known as visual question answering (VQA), has received much attention over the last several years. VQA has been put forth as a benchmark for complete scene understanding and flexible reasoning, two fundamental goals of AI. But, apart from accurate answers, what would these milestones look like in a successful VQA model?

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A Domain Specific Language for Automated RNN Architecture Search

Salesforce

When humans generate novel neural architectures, they go through a surprisingly large amount of trial and error. This holds true almost regardless of how much experience in deep learning that person might have! In an optimal world, the neural networks themselves would explore potential architectures and improve themselves over time. Without human intuition and insights however, automated architecture search is fraught with peril.

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Thinking out Loud: Hierarchical and Interpretable Multi-task Reinforcement Learning

Salesforce

Deep reinforcement learning (deep RL) is a popular and successful family of methods for teaching computers tasks ranging from playing Go and Atari games to controlling industrial robots. But it is difficult to use a single neural network and conventional RL techniques to learn many different skills at once. Existing approaches usually treat the tasks independently or attempt to transfer knowledge between a pair of tasks, but this prevents full exploration of the underlying relationships between

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.