Iannarino
JULY 9, 2024
Transform your sales game by leveraging the One-Up approach, a method that ensures you always stay ahead of your clients' needs and expectations.
Search Engine Land
JULY 9, 2024
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant. Key details: Broad match is now enabled by default for new Search campaigns Could lead to increased costs if proper negative keywords aren’t in place Between the lines.
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Partners in Excellence
JULY 9, 2024
So many of our prospecting and initial conversations start with a variant of “This is what we do… ” It may be phrased as a question, “Do you need solutions that help you do these things… ?” Or it may be more directly tied to our products, “Our product will help you achieve this… ” However we phrase it, from the outset of the conversation, we are focusing the attention on us, our company, and our products.
Search Engine Land
JULY 9, 2024
Google may have pressed pause on their phasing out of third-party cookies , but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps you can take today to test both alternative targeting and measurement options to successfully navigate the future landscape.
Speaker: Jamie Bernard
Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.
The Advantexe Advisor
JULY 9, 2024
Welcome to the rest of 2024 and beyond. The business world continues to evolve and change in so many ways that most people have become numb to it. As business ecosystems, models, and cultures continue to evolve at this rapid pace, the need for enhanced capabilities also continues to change as quickly. But something has happened to training and development.
Search Engine Land
JULY 9, 2024
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform campaigns.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JULY 9, 2024
Google indefinitely paused its planned Healthcare and medicines policy update that would have allowed certified advertisers to discuss opioid painkillers without promoting or selling them. Why we care. This reversal affects advertisers in healthcare, public policy and addiction treatment sectors who were preparing for new advertising possibilities. Key details: The original update was set for June.
Martech
JULY 9, 2024
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform campaigns.
SaaStr
JULY 9, 2024
So we had a “SaaStr Royale” casino at SaaStr Annual last year and it was a big hit, so we’re going to do an invite-only VIP version on September 11 for 100+ top CEOs and 100+ top CROs (and VP of Sales). The goal: The best CEOs never get a chance to know enough top CROs. The top CROs really only get a chance to meet new CEOs when they are job hunting It’s rare 200 of the best CEOs and CROs get together just to have fun and chat SaaS!
Martech
JULY 9, 2024
What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing apps and agents are the best for their needs. However, successful adoptions of AI in marketing are much more likely to depend on something other than which technology a company selects.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
Sales Pop!
JULY 9, 2024
When frustration hits, it is wise to take time out to regroup and reorganize your thoughts and ambitious plans. During extraordinarily challenging times, it helps to isolate oneself to replay disturbing instances and then allow the mind to wander. A wandering mind often offers unique ideas for serious consideration; even better, it can lead to a more fruitful experience.
David Meerman Scott
JULY 9, 2024
Fascinating research via Hopelab and the Center for Digital Thriving at Harvard Graduate School of Education examining how young people perceive and interact with generative AI technologies show very slow adoption of this transformational technology. I think our educational system is to blame for not bringing AI into the classroom.
Salesfolks
JULY 9, 2024
ChatGPT’s new Memory feature offers significant potential to enhance your sales process. By efficiently organizing information, crafting personalized communications, strategizing sales execution, creating detailed account summaries, and crafting bespoke proposals, this feature can help you operate more effectively and close more deals.
G2
JULY 9, 2024
Protecting your company's sensitive data isn't just about installing firewalls and shielding your IT systems from external attacks. Risks can also come from within, and managing such risks can be more challenging than preventing a hacker from stealing your data.
Speaker: Conrado Morlan
In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.
Spiro Technologies
JULY 9, 2024
We have a confession to make—we hate CRM. No, really, it's the worst. What if you had something like a CRM, but it did all the work for you?
G2
JULY 9, 2024
Discover how to boost your digital engagement with multimedia content on your website and the best tools to enhance your strategy.
Sales Pop!
JULY 9, 2024
As the legal sector becomes increasingly competitive, having an excellent online presence has become a necessity rather than a luxury. With potential clients increasingly turning to search engines like Google to find legal representation, search engine optimization (SEO) has become a critical tool for law firms to attract and engage new clients. As you learn more about SEO packages, it’s important to understand that they can vary significantly in terms of services offered, strategies emplo
Search Engine Land
JULY 9, 2024
There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization ( SEO ), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it a question, you’ll likely see an AI-generated blurb at the top of your search results. If you own a business and have spent time and resources vying for that top search position with SEO, this shift might be frustrating.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
PandaDoc
JULY 9, 2024
Businesses looking to lock in deals with massive corporations need to add enterprise sales software to guarantee constant service delivery and maximize returns. At the same time, organizations looking to purchase enterprise sales solutions for business-critical functions must prioritize features that can solve their pressing needs. In this article, I’ll describe different types of enterprise sales software, as well as the benefits of implementing them.
Understanding the Sales Force
JULY 9, 2024
A friend just texted me from his Las Vegas hotel room and sent along a video of him and his son playing catch with their gloves and a baseball in their hotel room. I told him to be careful because breakage is expensive in Las Vegas and he said that’s why they do it – to be precise. His son is a friend of my son’s, was on the same baseball showcase team in high school, and they have played on the same summer collegiate league team the past two summers.
Martech
JULY 9, 2024
First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly collected from consumers makes sense. However, while first-party data holds immense value, it isn’t a silver bullet.
Sales Pop!
JULY 9, 2024
In the competitive landscape of family law, attracting new clients often hinges on your online presence. Your website serves as a virtual storefront, showcasing your expertise and building trust with potential clients. However, without a strong search engine optimization (SEO) strategy, your firm’s website might get lost in the digital crowd. This is where mastering SEO for lawyers becomes essential.
Speaker: Pulkit Agrawal
As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining product management strategies. DAPs are no-code solutions that integrate seamlessly with various technologies, and by fostering user adoption, these platforms help organizations maximize the potential of their tech investments.
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