Iannarino
JUNE 6, 2024
If you ask a non-salesperson whether salespeople tend to be better at speaking or listening, most will answer they are more adept at speaking. They may also suggest that salespeople are not good listeners. If you want to improve your ability to practice consultative selling, you need to listen closely and with interest.
Search Engine Land
JUNE 6, 2024
Can you rank in the top 10 of Google with very few links? Not according to a new analysis published today by Internet Marketing Ninjas. It found that: Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains. Only 0.3% had less than 100 backlinks. Why we care. Google has been saying that links are no longer one of the top three ranking signals and needs “very few links to rank pages.” However, clearly, websites that rank well tend to have
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Sales Pop!
JUNE 6, 2024
Singapore’s tech sector has long had its fingers in many pies, with businesses in the city-state taking a globally critical role in everything from petrochemicals and heavy industry to bioscience products and precision engineering. However, these and likely every other industry in the country is set to be transformed forever by rapid advancements now taking place in the field of digital technology.
Force Management
JUNE 6, 2024
This month's Revenue Builders Podcast guests shared the kind of lessons you can only learn from experience. From startups to enterprise, these leaders have failed and iterated to find what works - and they joined John Kaplan and John McMahon to share the wealth. Dig in below for stories about founding and scaling startups, growing as a sales leader, hiring and implementing new product models, and establishing a winning sales discipline.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JUNE 6, 2024
We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. We can use testing to get answers to questions like these: Which acquisition source delivers more qualified subscribers? How many emails should we send in an onboarding sequence to move new subscribers to convert?
Search Engine Land
JUNE 6, 2024
The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies. Expanding SEO: Beyond websites to publishers and authors For over 30 years, SEO has focused on website and content-level optimization.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
JUNE 6, 2024
Learn essential features, best practices, and software options for appointment booking websites to streamline appointment scheduling and boost efficiency.
Martech
JUNE 6, 2024
No one doubts AI can be a great help to businesses. However, is it any good as a business? None of the companies that develop AI models — including Google, Microsoft and OpenAI — can say when they might even break even on their huge investments in it. As Christopher Mims pointed out in the Wall Street Journal: Silicon Valley venture capital firm Sequoia calculated that in 2023 the industry spent $50 billion on chips from Nvidia to train AI while only bringing in $3 billion in revenue.
Search Engine Land
JUNE 6, 2024
Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This move aims to streamline cross-platform workflows, helping marketers work more efficiently across both Google and Microsoft’s ad platforms. Why we care. This looks like Microsoft is trying to make advertiser’s lives easier when it comes to conversion tracking.
Martech
JUNE 6, 2024
The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes beyond the composable CDP and the composable customer engagement platform. It calls for a radical rethinking of the relationship between applications and data. That was the challenging, but also compelling, message delivered by Ben Bloom, Gartner VP, analyst, in his session at the Gartner Symposium this week.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
David Meerman Scott
JUNE 6, 2024
The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.
Martech
JUNE 6, 2024
When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use cases. That’s not always a good assumption. The general purpose of a customer data platform (CDP) is to gather information from different sources and consolidate that data into a single record. If you’re not careful, that single customer record can obscure larger issues, and it can trip up some of your use cases.
Search Engine Land
JUNE 6, 2024
I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse).
The Advantexe Advisor
JUNE 6, 2024
As with many of our blogs, we find deep inspiration and insights from the training sessions with great clients that we conduct on a daily basis around the world. Today, I had the chance to facilitate a Fundamentals of Business Leadership™ simulation workshop working with new and 1–3 year managers on how to be a great business leader. Business leadership is how you execute your business strategy and achieve financial results through people, so setting goals, giving feedback, coaching, resolving b
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
JUNE 6, 2024
Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding. They complement the existing performance recommendations for cost-per-action campaigns, giving advertisers a “full funnel” of optimization choices.
G2
JUNE 6, 2024
Explore these Generation Z statistics to understand their thoughts and behavior. These stats cover Gen Z beliefs, concerns, social media, and more!
Search Engine Land
JUNE 6, 2024
As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: Nuances that are specific to the home services niche. Elements that apply universally across SEO and local SEO. This article tackles general SEO best practices and uniquely effective tactics for home service providers. SEO best practices for home service providers When doing SEO for a home services company, you want to focus on a few key areas at a high level: Google Maps placement.
G2
JUNE 6, 2024
Inspiration can strike anywhere, any time. As I’ve pivoted to the role of a business leader, my “marketing brain” hasn’t switched off. I’m always looking for new ways to get my company, Maintenance Care , in front of new audiences. And one such moment of inspiration occurred to me in an unlikely setting: an office restroom.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Understanding the Sales Force
JUNE 6, 2024
It seems that nearly every time we (and our friends and colleagues) do business with a company, there is a problem and we must contact customer service. It always seems to go bad, as reps are unable to handle the simplest of issues, don’t care, display no common sense, behave with incompetence and struggle to when forced off the script. My personal list of recent grievances includes: Home Depot (finally resolved when I contacted the C Suite) StubHub (unresolved and I gave up) Ferrari Poo
Predictable Revenue
JUNE 6, 2024
This episode is about the transformative power of building connections, exemplified by a bold, cold email that sparked a pivotal career shift. The post Turning Executive Networks into Sales Wins with Drew Sechrist appeared first on Predictable Revenue.
The Digital Technology
JUNE 6, 2024
Today, digital growth has become a key part of many businesses along with individuals. However, this digital growth also brings some big issues like cyber security.
The Digital Technology
JUNE 6, 2024
Many users search for How do I export my entire G Suite mailbox to PST? However, they can’t find any proper and reliable solution to export G Suite mailbox to PST.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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