Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year?
SaaStr
DECEMBER 28, 2024
Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year? It’s tough to spend even $1m a year effectively on most digital spend for most categories of B2B software: Putting aside Unicorns and folks that have raised monster rounds, in my experience, most enterprise SaaS companies struggle to deploy more than $40k-$50k a month on Adwords effectively.
69 
Let's personalize your content