Tue.Mar 25, 2025

article thumbnail

From 0 to 1 Billion Meetings: How Otter.ai Built a Bottom-Up AI SaaS Without a Single Sales Rep

SaaStr

Sam Liang is the co-founder and CEO of Otter.ai. Before Otter.ai, Sam was the founding CEO of Location Labs (acquired for $220M), and the architect behind Google’s blue dot – yes, that blue dot you see every time you open Google Maps. He has a classic Silicon Valley pedigree: Stanford PhD, Google early days, multiple successful exits. The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription pr

Meeting 96
article thumbnail

How to Generate Better B2B Leads That Convert (Ask Jeb)

Sales Gravy

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.

B2B 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

In-Person Sales Generate 3x Higher Conversions Per The CROs of Toast, Splunk, Brex and Slice

SaaStr

In SaaS, its easy to assume that virtual selling has completely taken over. After all, Zoom is efficient, email is scalable. Hyrid and work-from-home made it the default paradigm for many in B2B sales. But if you listen to many top CROs in SaaSlike Jonathan Vassil of Toast, Christian Smith of Splunk, Loren Padelford of Slice, and Sam Blond CRO emeritus of Brextheyll tell you that in-person selling is far from dead.

article thumbnail

GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Before that, he was the CEO and Co-Founder of DataHug, which was acquired by Calidus Cloud in 2016. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies.

GTM 69
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Dear SaaStr: When Should You Make Your First Finance Hire?

SaaStr

Dear SaaStr: When Should You Make Your First Finance Hire? Even with all the great AI and other tools out there in finance now — if you are growing quickly, you should make your first finance hire earlier than most founders think. Heres the breakdown: At $1M$2M ARR, hire a full-time Director of Finance if you’re growing quickly. Once youre at $1M ARR, things start to get messy fast.

Finance 66
article thumbnail

Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

The sales process varies greatly depending on the purchase. If youre selling a cup of coffee, the options are relatively simple. You choose a price based on size, add any extras, and send your customers on their way. But what happens when the purchase isnt as straightforward? Take buying a CRM, for example. You cant just pick it off a menu. You need to evaluate pricing, implementation, features, integrations, and ongoing support.

More Trending

article thumbnail

How SMB RevOps leaders can compete with enterprise sales teams

PandaDoc

Big-budget enterprise sales teams arent out-selling you because they have deeper pocketstheyre winning because they have better systems. While small and mid-market businesses (SMBs) represent 43.5% of the United States gross domestic product (GDP) , according to the most recent data from the U.S. Chamber of Commerce, yet sales tech providers often leave smaller businesses hanging.

article thumbnail

How AI-Enhanced OCR is Transforming Logistics

G2

Optical character recognition (OCR) was simply about reading text off an image. But now, with AI in the mix, you've got a different beast on your hands.

article thumbnail

The biggest email newsletter mistake B2B companies keep making

Martech

I am often surprised by how many C-level, SVP, VP and even director-level executives delegate the content and other aspects of their email newsletter to junior marketing team members. When was the last time you read your organizations email newsletter from the perspective of your email subscribers? When was the last time you asked your email subscribers for their thoughts on your organizations email newsletter either in a focus group, via one-on-one interviews (these are the best options) or in

B2B 111
article thumbnail

The Ultimate Shipping Guide for Fashion & Accessories Brands

G2

Ship fashion and accessories like a pro with tips to tackle challenges, streamline fulfillment, and deliver seamless experiences that keep customers coming back.

article thumbnail

The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

article thumbnail

Think email is dead? Think again. by Digital Marketing Depot

Martech

Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance. Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies all essential for success in todays privacy-first, omnichannel landscape.

article thumbnail

Secure the Funding Your Small Business Needs Now

Salesforce

Getting funding for your small and medium-sized business (SMB) is one of the biggest hurdles to cross as an entrepreneur. And every SMB owner will admit this: funding can make or break their business. Whether you’re just starting or scaling operations — understanding your funding options is the key to making ‌the right financial decisions.

article thumbnail

Brand apathy growing among U.S. consumers

Martech

More than half (54%) of American consumers say they dont pay attention to the brands they buy, as long as the product meets their needs, a new report found. Thats according to the Consumer Products Engagement report from SAP Emarsys and Deloitte, which was released today at the Shoptalk conference in Las Vegas. According to the report, a new engagement-driven landscape is taking shape, and success in this Engagement Era depends on a personalized omnichannel approach across the customer lifecycle

Meeting 76
article thumbnail

Don’t Detach: Why Figma Component Health Matters

Salesforce

When youre building fast, it can feel like youre putting a coat of paint on a moving train. So if you hit a barrier, its understandable to want to seek design shortcuts that solve your immediate needs even if its potentially at the cost of long-term stability and future scalability. After completing a Figma audit, I discovered thousands of detached Salesforce Lightning Design System (SLDS 2 beta) instances.

article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

State of the Stack 2025: Homegrown martech surges as AI accelerates development

Martech

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com. The survey found that 62.1% of respondents use more tools than two years ago. “It’s surprising to see now how many folks we have saying, ‘Yes,’ even given that environment of fiscal discipline around martech stacks.

article thumbnail

Tableau Semantics: Consistent, Business-Rich, and AI-Ready Data at Scale

Salesforce

What good is your data if it doesn’t speak the language of your business? Consistent, trustworthy, and business-rich data is more important than ever for accurate decision making and to deliver on the promise of AI in todays agentic era. However, many organizations struggle with distrust and inconsistencies in data because business context is lacking and definitions are recreated for every report, dashboard, and AI analytics experience.

article thumbnail

Using AI Agents to Increase Your Productivity and Drive Sales [All the Pros and Cons]

Hubspot

For businesses, AI agents can sound like a dream come true: increased productivity, reduced administration on internal teams, and humans outsourcing repetitive tasks in favor of the ones they love. As a consumer, I personally love it when I can self-serve efficiently through an AI agent. It saves time, bypasses the need to listen to tinny hold music on the phone, and I dont disrupt a hard-working humans day with my easy-to-solve query.

Product 36