Iannarino

JANUARY 26, 2024

Uncover the true impact and value of sales professionals in shaping businesses and driving economic growth.

Sell 227

Sell Sales Growth 227

Martech

JANUARY 26, 2024

Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your email strategy a thorough once-over. Plus, with email still topping the charts as one of the top-performing revenue channels for marketers, you could be missing dollars in the pipeline.

A/B testing 135

A/B testing Legal CRM Follow-up 135

SaaStr

JANUARY 26, 2024

So Vendr has their latest SaaS Buyer Report out here. There’s plenty of good data in there and it’s worth a read. One metric I wanted to highlight. And look, average sales cycles are almost meaningless. Bigger deals take longer. Small deals can close in one call. Some leads are warmer than others. More here. But still … across all the SaaS vendors that Vendr tracks, how long do deals take to close?

Closing 122

Closing Pipeline B2B Process 122

Martech

JANUARY 26, 2024

Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with social media management platform Sprout Social in 2022. Capabilities include social listening, analytics and managing direct messages. This boost in learnings from social media, and management of messaging on social, impacts the organization far beyond social media marketing and shows how B2B businesses

B2B 133

B2B B2C Campaign Service 133

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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SaaStr

JANUARY 26, 2024

Dear SaaStr: What Are Some of the Biggest Changes for SaaS Founders and Startups in 2024? A few I’m watching: #1. The Rise of One-and-Done Fundraising as a Vibe Founders will get back to only planning to raise one round to truly get to product-market fit for real. More startups benefit as the dilution ends up far less, a la Klaviyo, or The Trade Desk, etc.

Growth 117

Growth Product 117

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. He also discussed some worrying blindspots when it comes to how AI will impact business and society.

Technology 117

Technology Technology Trust Start-ups 117

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. This builds on the boosting of its digital commerce and data competencies through the acquisitions of Sapient and Epsilon. CoreAI will be the over-arching name for the capabilities Publicis plans to layer across its offerings.

Consult 115

Consult Launch Gaming Clients 115

Search Engine Land

JANUARY 26, 2024

Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads, you are presented with a loading screen that can load for several minutes and then a red notice may pop up that reads, “Something went wrong. Reload Google Ads to continue.” What it looks like.

Presentation 108

Presentation Start-ups 108

Salesforce

JANUARY 26, 2024

Turning prospects into customers is a bit like a relay race. Imagine the marketing team as the first runner. They’ve sprinted hard, nurturing each lead with care and precision, and now they’re holding the baton of customer interest. Next up is the crucial moment: passing the baton to the sales team, set to dash to the finish line, er, close.

SQL 59

SQL Sell Pitch CRM 59

Search Engine Land

JANUARY 26, 2024

Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Let’s tackle best practices for onboarding new clients and offboarding those who leave that will improve the client experience, get to work quickly, and enable future referrals.

Clients 85

Clients Referrals Trust Pitch 85

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Salesforce

JANUARY 26, 2024

You have a customer who’s ready to buy (hurray!). Before you can ink the deal and cash your commission check, you need to outline the details of product delivery and payment in a sales order. After all, the last thing you want is for the customer to buy one thing but get something else because you didn’t document the details. If you’re unfamiliar with sales orders — or have struggled with the right way to draft one — don’t worry.

Legal 59

Legal Finance CRM Commission 59

SalesLoft

JANUARY 26, 2024

Data that teams can transcribe, analyze, and summarize from their customer Conversations is super helpful…if it gives them the full picture of what’s actually going on. That’s because trying to understand a situation using point-in-time and single conversation data is like trying to see the big picture by looking through a keyhole. It makes it nearly impossible for revenue teams to answer the “big-picture” questions.

Objectives and Key Results 52

Objectives and Key Results Price Negotiate Sales 52

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you.

B2B 131

B2B Customers Appointment Objectives and Key Results 131

Search Engine Land

JANUARY 26, 2024

In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the landscape continues to evolve. OpenAI’s ChatGPT has added the capability to include plugins. Google’s Bard has been enhanced by Gemini. Anthropic has developed its own solution, Claude. Therefore, I decided to redo the study while adding more test queries and a revised approach to evaluating the results.

Objectives and Key Results 142

Objectives and Key Results Drivers/motivators Follow-up Consult 142

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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