Anthony Cole Training

DECEMBER 13, 2024

'Tis the season for prospecting, right? Actually, 'tis the season for every sales leader and company to wonder: Are my people reaching out to enough prospects and customers so that we can begin the year strong? The runway is shortening, and this can be a challenging time to reach decision-makers because they, too, may be out of the office or otherwise busy.

Prospecting 206

Prospecting Sales Customers 206

Partners in Excellence

DECEMBER 13, 2024

I think since the first book on selling was ever written, we have internalized the discovery process. In this process, we focus on understanding the customer needs. We have endless lists, of questions to discover our customers needs. Most of these questions are biased to features and capabilities of our products. These need questions tend to focus on the solution, naturally.

Customers 118

Customers Manufacturing Up-sell Start-ups 118

SaaStr

DECEMBER 13, 2024

At the closing AMA of SaaStr Annual, SaaStr CEO and Founder, Jason Lemkin shared candid insights about what’s really happening in SaaS today. In this Ask Me Anything Part 1, Lemkin answers the questions: What does SaaStr Annual attendee data tell us about the state of SaaS? Is outbound sales dead? When sales slow how do you keep the team motivated and push through?

Start-ups 107

Start-ups Sales Drivers/motivators Gaming 107

Sales Hacker

DECEMBER 13, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

GTM 106

GTM Customers Sales Growth 106

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

SaaStr

DECEMBER 13, 2024

Just remember, i know they stress you out and drive you a bit nuts But the customers that complain the most are often the ones that care the most. At least, it shows they aren't leaving. Yet. — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 9, 2024 So we recently churned off a SaaS vendor we’ve been using for 5+ years. We’ve paid every month, and even upgraded over time.

Service 107

Service Customers Product 107

Martech

DECEMBER 13, 2024

We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and people buying Tesla Cybertrucks. That’s not even including the changes that continue to transform marketing.

Technology 106

Technology Technology B2C Start-ups 106

Martech

DECEMBER 13, 2024

The level of your AI adoption may have something to do with your salary and role, and maybe the size of your company. Two recent studies point to gaps in AI adoption existing within organizations, based on role and the size of the organization. Role gap. More marketing executives say theyre adopting AI tools than their entry-level colleagues. Sixty-one percent of marketing executives said theyre using AI tools weekly in their work, while 42% of entry-level marketers say the same, according to a

Drivers/motivators 101

Drivers/motivators Trust Technology Technology 101

Salesforce

DECEMBER 13, 2024

Agentforce and AI apps are revolutionizing how businesses operate. However, the rapid growth of data that comes with using AI brings a critical challenge: managing it responsibly.The solution? Data governance. Managing data securely and responsibly is now more important than ever. Data governance for AI helps businesses stay compliant with changing regulations and maintains customer trust.

Government 97

Government Trust Start-ups Strategize 97

G2

DECEMBER 13, 2024

You walk into a store, and every staff member knows exactly what you need, understands your preferences, and delivers the perfect solution. This is what customer experience automation (CXA) helps companies deliver. From automating mundane tasks to delivering hyper-personalized interactions, it bridges the communication gap between customers and businesses.

Customers 59

Customers Networking 59

Salesforce

DECEMBER 13, 2024

In todays AI landscape, data reigns supreme. Experts predict that by 2027, the world will store nearly 300 zettabytes of data. This explosion in data volume is not only a technological shift but an ethical challenge. And as businesses increasingly collect data to enhance customer experiences, they also face growing pressure to manage sensitive information carefully.

Trust 52

Trust Customers Pipeline Negotiate 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Hubspot

DECEMBER 13, 2024

If youre anything like me, business forecasting spreadsheets play too much of a role in your finances. Ive got spreadsheets for almost everything, but theres a better way. You can use AI in budgeting and forecasting, and its not as overwhelming as you think. However, there are some precautions you should take. I wanted to learn everything I could about budgeting and forecasting financials and, importantly, bring AI into that mix to see if it could save time and enhance my view of my business.

Objectives and Key Results 36

Objectives and Key Results Represent Start-ups Sports 36

Martech

DECEMBER 13, 2024

What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. For example, the social media team focuses on engagement. The email team aims for high click-through rates. The website team works to improve site performance. However, none of this contributes to a unified improvement of the company’s overall goals.

Objectives and Key Results 100

Objectives and Key Results Teamwork Click Through Rate Campaign 100

Salesforce

DECEMBER 13, 2024

Is there anything worse than sitting through a long, forgettable sales presentation? Here are a couple of truths to sit with. One: Attention spans are shorter than ever. Two: Time is a precious resource. The time you spend interfacing with clients and prospects, especially during important moments like presentations, is crucial. Sales presentations give you a chance to address your prospect’s needs in a way that shows you care.

Presentation 52

Presentation Closing Territory E-commerce 52