Search Engine Land
JUNE 11, 2024
SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and more. 1.
Iannarino
JUNE 11, 2024
Unlock your potential by mastering the art of weekly planning to boost productivity and sales success.
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Force Management
JUNE 11, 2024
There are a lot of sales training organizations out there. It can be difficult to cut through the noise and find the solution that is right for your company. IIn case we haven't worked together yet, here's a look at how the Force Management approach is different and drives success and immediate impact for our customers.
Martech
JUNE 11, 2024
Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Search Engine Land
JUNE 11, 2024
Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. Why it matters. Connected TV viewing continues to rise, with over 150 million people watching YouTube on their TV screens each month. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads.
Martech
JUNE 11, 2024
Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation and implementation often impede progress. They hide the true value of data. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Highspot
JUNE 11, 2024
Memory is fickle; without reinforcement, information easily fades away. B2B sales reps forget 87% of what they learn within 30 days of training. No matter how solid your sales training program is, it won’t make a lasting impact without coaching. The problem is, many organizations still don’t know what good sales coaching looks like. So, how can you build an effective coaching program that drives consistent sales execution?
Search Engine Land
JUNE 11, 2024
Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention. Follow this guide to make your knowledge base a hit with both users and search engines. What is a knowledge base? A knowledge base is a comprehensive collection of organized, searchable, easily accessible information about a company and its products and/or services.
Salesforce
JUNE 11, 2024
Trailblazer Community Forum Ambassadors help maintain a healthy and engaged Trailblazer Community by sharing their Salesforce expertise, moderating content, and creating a welcoming space for members. They’re superusers of the online Trailblazer Community who play a key role in helping Salesforce users speed up their implementations and increase their return on investment (ROI).
Search Engine Land
JUNE 11, 2024
LinkedIn has confirmed it will stop allowing advertisers to target users based on data gleaned from their participation in LinkedIn Groups, following pressure from European regulators over potential violations of the Digital Services Act (DSA). Why it matters. The move comes after a coalition of civil society groups filed a complaint with the European Commission in February, alleging LinkedIn’s ad targeting practices could enable discrimination based on sensitive user data like race, polit
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
SaaStr
JUNE 11, 2024
Dear SaaStr: What does a COO do in a tech startup/company? How would the team be structured? Can you give an example? COO is a bit of a made-up job. What I mean is, there is no organizational “need” for a COO per. You need a CEO. You need a VP of Sales, Product, Marketing, etc. You need, eventually, a CFO. You do not need a COO. It is an elective, extra hire in most organizational structures, at least until you are huuuge.
Search Engine Land
JUNE 11, 2024
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. “Today we’re adding support for return policies at the organization level as well, which means you’ll be able to specify a general return policy for your business instead of having to define one for each individual product you sell,” Google wrote.
SaaStr
JUNE 11, 2024
It’s a great time to do business in the U.K. Many likely have heard that the Bank of England will be cutting interest rates, wages are growing faster than inflation, and companies are taking advantage of the situation. EMEA Oracle NetSuite SVP Nicky Tozer and COO Ham Patel took the stage at SaaStr Europa to talk about real-world examples of how traditional and Generative AI can help supercharge your growth.
Search Engine Land
JUNE 11, 2024
Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A Google spokesperson told Search Engine Land: “We’re rolling out updates to give publishers more control over direct sales served by Google Ad Manager.
Speaker: Jamie Bernard
Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.
G2
JUNE 11, 2024
We’ve all heard the phrase, “Results may vary." This applies to your company’s finances — revenue, budget, and spending — as much as anything else.
Salesfolks
JUNE 11, 2024
In the current economic climate, businesses must carefully consider whether discounting is the right strategy to maintain or grow sales. While discounting can stimulate demand, clear inventory, and improve cash flow, it also comes with risks such as margin erosion and brand devaluation. By implementing a strategic discounting approach, businesses can mitigate these risks and leverage discounts effectively.
Sales Pop!
JUNE 11, 2024
You’ve been daydreaming about this idea for months, maybe even years. You’ve scribbled notes on napkins, argued with your friends about your genius plan, and finally, you’ve got a rock-solid business plan that practically begs to become a reality. However, the truth is, most ventures require capital to get off the ground. This is where securing a loan for your new business becomes an essential step.
TaskDrive
JUNE 11, 2024
Discover how customer service chatbots can revolutionize your eCommerce store with 24/7 support, cost-effectiveness, & engaging customer experiences. The post Top 7 Customer Service Chatbots for Your eCommerce Store appeared first on TaskDrive.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
PandaDoc
JUNE 11, 2024
What is B2B sales, and what strategies can you use to maximize your success? Whether you’re a B2B-native startup or an established direct-to-consumer company pivoting to B2B sales, this guide will walk you through everything you need to know about B2B. From the benefits and types of B2B sales to key best practices, strategies, and more, let’s dive into the world of business-to-business selling.
TaskDrive
JUNE 11, 2024
Sales funnels have always been an integral part of a business. Learn how an AI-powered sales funnel can change the game and accelerate your growth. The post AI-Powered Sales Funnel: The Secret Sauce to Scaling Your Business appeared first on TaskDrive.
Search Engine Land
JUNE 11, 2024
There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search , all the data can be overwhelming. Where do you start? Are some metrics more critical to success? This article covers a few metrics to track to help you make more informed decisions about your marketing strategy.
Martech
JUNE 11, 2024
Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences.
Speaker: Conrado Morlan
In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.
Search Engine Land
JUNE 11, 2024
Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences.
PandaDoc
JUNE 11, 2024
Sales teams have a lot on their plates and, in the past, they often ended up spending more time on administrative tasks than building relationships with prospects and customers. But today, they’re starting to think differently about how they use their time. For almost a third of sales reps, their top goal for this year is making the sales process more efficient , and for 23%, using data more effectively is the priority.
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