Thu.Jun 20, 2024

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Best Mobile CRM Apps to Boost Your Sales Productivity

Veloxy

Did you know that using mobile CRM apps can boost sales productivity by 14.6% ? So that’s a no-brainer, right? It’s time for you and your sales team to embrace these apps! But what are your best options in 2024? Today I’m breaking down my top recommendations for the best mobile CRM apps. I’ll look into how these mobile CRM tools can streamline your sales processes, enhance customer interactions, and ultimately drive higher sales efficiency.

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Google unleashes June 2024 spam update

Search Engine Land

Google has unleashed a new search spam update today, the June 2024 spam update. This spam update may take up to one week to complete, Google wrote. Google posted this update and wrote: One week to roll out. Released the June 2024 spam update. The rollout may take up to 1 week to complete. Spam updates. Google linked to its standard spam updates documentation that reads: While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvement

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Relationship Selling

Partners in Excellence

Relationships are important in selling, in business, and life. But what does that mean, at least for selling? The old stereotypes and some that were prevalent when I started selling include that backslapping sales person, with the latest jokes, who focused on becoming a “buddy.” They were the one’s that not only sent their customers birthday cards or took them out for drinks, but they also sent their customers’ kids birthday cards.

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3 more pointers to navigate the confusing martech marketplace

Martech

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows. It’s just as important to approach this transformation with a strategic, deliberate and evidence-based mindset to ensure success.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Analyses: Google AI Overviews showing less often, with less Reddit

Search Engine Land

Google appears to have pulled back further on AI Overviews following well-earned criticism about its AI-generated answers giving users incorrect, misleading and dangerous answers. Let’s dive into new findings from two separate SEO platforms: SEOClarity looked at 2,700 keywords. SERanking analyzed 100,000 keywords. AI Overviews reduction. Google is showing AI Overviews less often, though the analyses disagree on the percentage.

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How to boost operational maturity with strategic martech selection

Martech

As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Operational maturity refers to the optimization of your processes, systems and team members to deliver high-quality work efficiently and effectively. Maturity models generally start with a novice category (ad hoc, siloed, reactive) and work their way up through intermediate levels to an apex at the expert level (predictable, integrated,

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Marketo experts share tips for successful MAP implementations

Martech

Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some key areas where a MAP implementation can be made or broken. Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology.

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Google Search bug with indexing over the past several hours

Search Engine Land

Google seems to have a bug where it has not indexed new content across both large and smaller publishers over the past several hours. The issue seemed to have started at about 5 p.m. ET, when Google Search was not showing most of the new content that content creators were publishing to their websites. What are we seeing. Sites as large as AP News, CNN, Wall Street Journal, NY Times, Fox News, CNBC and even small sites like the Search Engine Roundtable, are all seeing issues with new content not

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AI-powered martech news and releases: June 20

Martech

One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will. Ilya Sutskever’s Safe Superintelligence is focused on making an AI that, if it becomes sentient, doesn’t want to destroy humanity. I have yet to see a coherent explanation for how a system whose “ primary goal, insofar as they have one, is to produce human-like text ,” becomes an existential threat to the human race.

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Google streamlining YouTube, Display ad content controls

Search Engine Land

Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Several content label exclusions will be removed for YouTube ads (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”) but remain for Display “Embedded YouTube videos”, “Live streaming”, and “Families” exclusions only available account-wide, not per YouTube campaign Many topic-based exclusions still off

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Unlocking the X-Factor: A How-To on Accelerating Business with AI with IBM

SaaStr

AI is the X-factor for your business, and it can lead to exponential growth. Dawn Herndon, Vice President of EMEA Build & ISV Partnerships at IBM, shares the areas where AI can accelerate your business and the different factors you need to consider as you build products and solutions to sell. People may not often think of IBM as a tech company that develops AI technology, but they’ve been doing it since 1956.

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So, you want to be an SEO rockstar?

Search Engine Land

Everyone wants to be a rockstar, but if it were easy to achieve this status in the SEO industry, everyone would do it. To succeed in SEO, one must have great discipline, a wide range of knowledge, experimentation and true skill. In this article, I will describe some of the things required to be a top SEO consultant in the following areas: Skills Experience and expertise Methodology Execution Skills Mastering technical skills in SEO is essential, but I want to talk about the soft skills that can

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"Ring Ring, Who's There? It's Your Quota Attainment Calling!"

Salesfolks

While digital communication tools have their place, the telephone remains a potent tool in the sales process. By mastering the art of the outbound sales call, you can unlock new levels of engagement and success.

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4 pillars of an effective enterprise AI strategy

Search Engine Land

As we explore the diverse applications of AI, it’s crucial for organizations to create a strong AI roadmap and assess their “AI readiness.” This involves carefully evaluating key factors such as data quality, technical expertise, organizational culture and ethical considerations related to AI adoption. By building a comprehensive AI roadmap that accounts for the latest AI developments and their potential impact on search and content optimization, enterprises can ensure they are

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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5 Habits of Great Sales Managers

Topline Leadership

Most sales managers come up through the ranks, bringing with them the long-engrained habits of a salesperson. The best sales managers, however, realize that the skills needed to succeed in sales management are different from those needed to succeed in sales. Here are some of the instinctive selling skills that inhibit leadership effectiveness and five.

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Key ad platform updates of 2024 (so far): A B2B marketer’s review

Search Engine Land

First things first: the biggest “release” of the year to date is Google’s umpteenth delay of cookie deprecation. Aside from Google’s AI Overviews (formerly SGE), OpenAI’s product expansions and continued AI features will certainly throw some curveballs as the year progresses. However, short of Microsoft shocking the world by switching its full search experience to ChatGPT – and maybe not even then – I don’t anticipate any other release this year will have anything close to the same fundamental s

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New 9th Edition of The New Rules of Marketing & PR Coming in August!

David Meerman Scott

The marketing & PR world has changed significantly in the past two years because of the wide adoption of Generative AI tools like ChatGPT. I’ve been working for months on the newest version of The New Rules of Marketing and PR to include the tools and tactics for how to deploy AI.

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Display & Video 360 instant reports coming to Bid Manager API

Search Engine Land

Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting. The big change. Once a partner is migrated, instant reports will be included in responses from the queries.list API endpoint. Why we care. Instant reports provide advertisers with real-time or near real-time reporting data, as opposed to waiting for offline/batch reports.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Creating Demand with Content

Predictable Revenue

We’re joined by Mark Jung, founder of Authority. We dive into LinkedIn-led growth and how to achieve one million impressions a week. The post Creating Demand with Content appeared first on Predictable Revenue.

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Beyond personalization: Mastering the win-win by Edna Chavira

Search Engine Land

Are you ready to move beyond basic personalization? Today’s customers expect more than just their name being recognized. They crave interactions that feel genuine and tailored to their needs. Join Deloitte Digital’s personalization experts for a deep dive into how you can transform personalization into a win-win proposition. Learn how to craft meaningful customer interactions that build stronger connections, drive business growth, and enrich the lives of your customers, no matter the

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Episode 38: From Post-It Notes to AI: Spiro’s Founders Talk Digital Transformation

Spiro Technologies

Transcript Justin Kao: For our industry, the marriage of having your own technical background, your own industry experience with AI to make you more efficient, to help you with those outreach points, that’s the beauty of it. I think that’s where it’s going to work really well. Adam Honig: Hello and welcome to the Make It. Move It. Sell It. podcast.

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Ad Relevance is Amazon’s new walled garden

Martech

Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for two years. It made its public debut this week at Cannes Lions. The headline is that it doesn’t rely on third-party cookies or identity resolution to target audiences with relevant content in real-time. What it does leverage is Amazon’s vast datasets of consumer behavior (purchase data, intent data, browsing data) to create cohorts and deliver them as ad opportunities.

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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AutoAI: Democratizing Artificial Intelligence for Businesses

G2

Artificial intelligence (AI) is significantly transforming every industry today. However, many companies, especially in the small and midsize enterprise (SME) and mid-market segment, face several roadblocks to AI adoption.